Senior Account Executive in London

About Simbiotik @ Havas Play

Simply put, we help brands to grow by creating exciting collaborations with complementary, non-competing partners. Our objective is to get businesses to work together, to share and recycle their assets and help each other to achieve their respective goals. We work with a wide range of clients from some of the world's biggest brands (current and previous clients include Waitrose, Inspiring Learning, Renault UK, Pepsico and many more) to some smaller, sometimes niche and quirky brands.

Requirements

• You have previous experience with brand partnerships and/or client/account management.
• You're excited by brand partnerships.
• You have a creative mind.
• You're highly organised and have strong attention to detail.
• You're a self-starter who can work well independently when required and has a good ability to prioritise and reprioritise as client demands chop and change.
• You're a people person and have a natural ability to develop strong, professional relationships.
• You work well under pressure (when needed) and have a well-developed approach to problem-solving.
• You possess a pro-active and enthusiastic can-do attitude.
• You'd excel working in a small, sociable yet hardworking team.

Not for you if

• You're not comfortable approaching brands cold that you've never spoken to before.
• You'll find it challenging to work on multiple projects at once - sometimes a team may be working on 5 projects at any given time and may need to do tasks on each of these in a single day.

Key Responsibilities

• Prior To Kick Off Session
  • Support AM in collating and digesting all research, proposal and support docs.
  • Understand all elements of it.
  • Lead execs in conducting client and competitor research.
  • Work closely with AM to create Kick-off presentation and plan session.
• Contribute To The Kick Off Session
  • Ensure all areas of the agenda are covered.
  • Work with any execs in the session to ensure all the core information you planned to collect is captured and documented / lead this yourself where there isn't an exec present.
  • Present sections of the meeting where assigned by the AM.
  • Recap everyone's key next steps at the end of the session.
• Post Kick Off
  • Liaise with AM and draft follow-up email including clear next steps, responsibilities of each party and headline timings.
  • Support AM in the creation of Project Road Map including all finalised details (including confirmed budget, project timing plan, agreed categories).
  • Work with AM to identify potential challenges, and propose solutions.
• Research
  • Support AEs/lead on creation and delivery of Brand for Approach lists in line with categories agreed by client and deliverables of the project.
  • Create and deliver scoping documents including proposing to the AM what key questions/information should be scoped for the project and how we should present it for the client.
  • Draft 'red flags' email for the client identifying any key info we need them to be aware of from the scoping outputs.
  • Ensure all documents are sense and spell checked and client ready.
• Highrise
  • Consistently add contacts and deals.
  • Use as a tool to help with creation of Brand for Approach lists.
• C&E
  • Create all necessary documentation (including designing Proposition Deck which is sent to engage potential partners).
  • Support AM in development of contact strategy.
  • Partake in role play and, where necessary, training on approaching potential partners including vocal energy and email techniques.
  • Take responsibility for your portion of C&E and support other team members in theirs where necessary. Be proactive in seeking new contacts where struggling to reach the correct person.
  • Develop good strong relationships with partners.
  • Deliver interested parties in line with deliverables.
  • Effectively and clearly create and negotiate strong balance exchanges for client and partner.
  • Deliver status summaries on time, and to consistently high standard.
  • Ensure full C&E trackers are up to date.
• Implementation
  • Ensure consistent clear communication with partner and client.
  • Drive out the details needed to secure partnerships (whether from client, partner or using external contacts).
  • Take full responsibility for straightforward Terms Sheets, and ensure they are signed by all parties prior to launch of every campaign. Work closely with AM on complicated Partnership Agreements.
  • Create well thought through campaign timing/comms plans (with the support of your AM on complicated campaigns), tailored to the specific activation. Consistently use these to keep implementation on track.
  • Map clear handover of all relationships where we are not supporting implementation.
  • Responsible for the implementation of all straightforward campaigns on time and to agreement (where within our control) and work closely with AM on complicated campaigns.
  • Ensure smooth trafficking and sign off all assets.
  • Work with AM to resolve campaign delivery issues.
  • Map best measurement criteria/response tracking and finalise with AM. Agree these with client and partner prior to launch of each campaign (reporting of reach, response rates, mystery shopping and customer service issues where appropriate).
• Reporting & review
  • Create relevant valuation tools for each client/project.
  • Calculate media values for every campaign.
  • Gather, analyse and disseminate campaign results in line with criteria set (as above).
  • Work with your team to create all Review documents and Case studies to Simbiotik style and guidelines.
• Client's business, products/services, key periods and competitors
  • Understand/build your knowledge of the above for each of your clients.
  • Consistently share this insight with your team.
  • Utilise this insight where relevant to recommend new partnership ideas/brands and to strengthen your C&E 'sell-in' of the client's brand and/or the suggested partnership.
• Commercials
  • Know all client/project fees and be aware of which elements of the project are covered by core fees at all times. Flag to AM any activities that the client requires that do not fall into core fees before any work commences.
  • With the help of your AM understand fees in line with project timings, referral fees and project costs.
  • Start to track deliverables and values delivered as per client agreement.
• Your team
  • Help more junior team members to understand client brief and Simbiotik's solution.
  • Actioning processes effectively.
• Your clients
  • Build relationships with your clients where possible.
  • Support your AM in ensuring that clients are always aware of deliverables, process and where we are in that process.
  • Understand the clients' expectations.
  • With the support of your AM, liaise with client's other external agencies whenever necessary.
  • Flag to AM when clients are not delivering on their responsibilities.
  • Create new budget opportunities with clients and work with AD to put forward proposals and suggested fees.
  • Identify new business opportunities with partners, agencies and everyone really.