At a Glance
- Tasks: Lead omnichannel activation, ensuring excellence in media buying and campaign execution.
- Company: Join Ledger Bennett, a global B2B marketing agency within Havas.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture focused on continuous improvement and success.
- Why this job: Shape the future of marketing with innovative strategies and a talented team.
- Qualifications: Extensive experience in digital media and strong leadership skills.
The predicted salary is between 60750 - 74250 £ per year.
Ledger Bennett is a global B2B marketing agency within Havas, partnering with ambitious brands to deliver integrated marketing programmes for leading global clients.
We are seeking an experienced omnichannel activation leader to oversee the agency's media buying function, establish activation best practices, and drive executional excellence across paid media. This role combines deep hands-on knowledge of media activation with strategic leadership, ensuring campaigns are delivered to the highest standard while continuously evolving processes, capabilities, and ways of working.
The ideal candidate brings extensive experience across the full digital media ecosystem, understands how channels work together throughout the customer journey, and can confidently translate business objectives into sophisticated activation strategies. They will lead a team of activation specialists, partner closely with media strategy, analytics, and client leadership, and help shape the future of the agency's activation offering.
Key Responsibilities
- Lead the agency's activation function across paid search, paid social, programmatic, ABM, content syndication, CTV, digital audio, DOOH, and emerging media channels.
- Establish and continuously evolve activation best practices, governance, quality standards, and operational processes.
- Ensure consistent executional excellence across campaign planning, trafficking, optimization, measurement, and reporting.
- Develop scalable ways of working that improve efficiency, quality, profitability, and delivery.
- Translate business objectives into integrated omnichannel activation strategies that balance brand building and performance outcomes.
- Provide strategic oversight of campaign architecture, audience strategy, bidding approaches, budget allocation, testing roadmaps, and optimization frameworks.
- Review and approve media recommendations, investment strategies, measurement plans, and activation deliverables.
- Ensure media plans leverage appropriate channels, formats, and technology to maximize performance across the full funnel.
Platform & Technical Expertise
Maintain deep working knowledge across leading media and marketing technology platforms, including:
- Google Ads, Microsoft Ads
- LinkedIn, Meta, Reddit
- Demand-side platforms (StackAdapt and other DSPs)
- Content Syndication platforms
- ABM platforms including 6sense and ZoomInfo
- Google Analytics 4, Google Tag Manager, Looker Studio, and measurement frameworks
Provide leadership on campaign architecture and execution.
Head of Omnichannel Activation in London employer: Havas Media
At Ledger Bennett, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a global B2B marketing agency located in the vibrant city of London, we offer exceptional growth opportunities, competitive benefits, and a collaborative environment where innovation is encouraged. Join us to lead a talented team in shaping cutting-edge omnichannel strategies for renowned brands while enjoying the unique advantages of working in one of the world's most exciting cities.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Omnichannel Activation in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Havas Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Havas Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Havas Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Havas Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Omnichannel Activation in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Havas Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Havas Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about Havas Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Havas Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Havas Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Havas Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
