Agency :Ledger BennettJob Description :Head of Omnichannel ActivationAgency: Ledger BennettLocation: London Ledger Bennett is a global B2B marketing agency within Havas, partnering with ambitious brands to deliver integrated marketing programmes for leading global clients.Role OverviewWe are seeking an experienced omnichannel activation leader to oversee the agency's media buying function, establish activation best practices, and drive executional excellence across paid media. This role combines deep hands-on knowledge of media activation with strategic leadership, ensuring campaigns are delivered to the highest standard while continuously evolving processes, capabilities, and ways of working.The ideal candidate brings extensive experience across the full digital media ecosystem, understands how channels work together throughout the customer journey, and can confidently translate business objectives into sophisticated activation strategies. They will lead a team of activation specialists, partner closely with media strategy, analytics, and client leadership, and help shape the future of the agency's activation offering.Key ResponsibilitiesActivation Leadership• Lead the agency's activation function across paid search, paid social, programmatic, ABM, content syndication, CTV, digital audio, DOOH, and emerging media channels.• Establish and continuously evolve activation best practices, governance, quality standards, and operational processes.• Ensure consistent executional excellence across campaign planning, trafficking, optimization, measurement, and reporting.• Develop scalable ways of working that improve efficiency, quality, profitability, and delivery.Media Strategy & Execution• Translate business objectives into integrated omnichannel activation strategies that balance brand building and performance outcomes.• Provide strategic oversight of campaign architecture, audience strategy, bidding approaches, budget allocation, testing roadmaps, and optimization frameworks.• Review and approve media recommendations, investment strategies, measurement plans, and activation deliverables.• Ensure media plans leverage appropriate channels, formats, and technology to maximize performance across the full funnel.Platform & Technical ExpertiseMaintain deep working knowledge across leading media and marketing technology platforms, including:• Google Ads, Microsoft Ads• LinkedIn, Meta, Reddit• Demand-side platforms (StackAdapt and other DSPs)• Content Syndication platforms• ABM platforms including 6sense and ZoomInfo• Google Analytics 4, Google Tag Manager, Looker Studio, and measurement frameworksProvide leadership on:• Campaign architecture and
Head of Omnichannel Activation in Kennington employer: Havas Media
Havas Media Network is an exceptional employer, offering a vibrant work culture in London that prioritises collaboration, innovation, and personal growth. With a strong commitment to inclusivity and employee development, team members are empowered to thrive in their roles while working on prestigious luxury accounts. The agency fosters a dynamic environment where creativity meets data-driven strategies, ensuring meaningful outcomes for clients and rewarding experiences for employees.
