Programmatic Activation Manager in Manchester

About Us – Havas Media Network

Havas Media Network (HMN) employs over 950 people in the UK & Ireland. We work with clients to generate meaningful outcomes and are extremely proud of our proven track record for accelerating business growth and creating a meaningful difference.

HMN spans London, Leeds, Manchester, and Edinburgh, servicing clients through our agency brands including Havas Media, Arena Media, Ledger Bennett, and Havas Market. Across all agency brands, we have defined shared values that shape the way we work and define what we expect from our people:

• Human at Heart: You will respect, empower, and support others, fostering an inclusive workplace and creating meaningful experiences.
• Head for Rigour: You will take pride in delivering high-quality, outcome-focused work and continually strive for improvement.
• Mind for Flair: You will embrace diversity and bold thinking to craft brilliant, unique solutions.

These behaviours are integral to our culture and for delivering impactful work for our clients and colleagues.

Our Digital Activation Team

All brands under HMN are serviced by a centralised digital activation function - a scaled team of 250+ experts spanning PPC, SEO, affiliates, social, programmatic, and commerce in the UK.

What We Expect Of The Person In This Role:

• Solid experience working with programmatic in many forms; desktop, mobile, native, video, standard display, rich media, and more.
• Excellent understanding of the role of programmatic in the wider media mix in order to achieve a client’s overarching business objective.
• 18 months+ trading experience, strong DV360 and YouTube, as well as Amazon, TradeDesk, Teads, and Yahoo DSPs.
• Able to produce programmatic media plans & supporting rationale documents that demonstrate a high level of expertise and programmatic innovation.
• Be client facing as necessary depending on the needs of specific accounts, as the programmatic specialist within the client team.
• Working knowledge of audience forecasting and reporting tools as well as DSP audience insight tools.
• Develop and evolve best-in-class client reporting including meaningful post campaign analysis and feedback.
• Continually act as an ambassador for the agency at internal and external events, demonstrating our agency values and lending to the development of a great agency culture.
• Enhance their day-to-day work with innovation projects within the Programmatic Hub that drive future opportunities.
• Proficiency in MS Office, PowerPoint, Word, and Excel.

Key Responsibilities:

• Planning: Produce high-quality responses to tactical briefs, ensuring an effective and consistent planning approach. Maintain quality control of your team’s deliverables, ensuring deadlines are met while providing timely and constructive feedback, regularly checking progress. Champion and present best-in-class client outputs through internal presentations and PCAs. Understand tactical requirements for Havas proprietary products and how they are implemented programmatically.
• Campaign Set-Up & Trading: Ensure quality assurance of campaign set-ups. Deliver campaigns accurately, maintaining pacing and performance in line with expectations. Communicate performance, pacing, and optimisation updates to clients as required. Implement and manage testing opportunities, recording results, optimisations, and outcomes. Communicate testing learnings and feedback throughout campaign flights. Deliver the finance QA process, keeping tracking documents up to date and accurate. Meet all business and finance deadlines, escalating issues or blockers as needed.
• Client Meetings & Communication: Confidently and objectively communicate with internal and external stakeholders. Support in tactical client meetings, articulating complex topics in a clear and client-friendly way. Understand client objectives and requirements, clearly communicating them to the wider team.
• People Management: Delegate tasks effectively, ensuring team members understand their responsibilities. Support the growth and development of team members through training, guidance, and learning opportunities.