At a Glance
- Tasks: Lead a dynamic team to drive innovative SEO strategies and enhance client experiences.
- Company: Join Havas Market, a leader in merging commerce with performance.
- Benefits: Competitive salary, growth opportunities, and a vibrant work culture.
- Other info: Collaborative environment with opportunities for thought leadership and industry recognition.
- Why this job: Make a real impact in a high-profile role while shaping the future of SEO.
- Qualifications: Proven leadership experience in agency settings and a knack for driving revenue growth.
The predicted salary is between 60000 - 75000 £ per year.
About Havas Market
We are Havas Market, part of the Havas Media Network. We believe in the fusion of commerce and performance to drive limitless performance. We break down barriers between commerce and performance to build cohesive multichannel purchase experiences that powerfully combine tech and human flair.
The Role
The SEO & GEO Business Director role is a high‑profile role, overseeing a team of 10+ strategy specialists across London and Leeds. Reporting into the Head of SEO & GEO, you will be responsible for the day‑to‑day running of the SEO strategy and content team, ensuring client work aligns with SEO strategy, driving integration across disciplines and ensuring consistency across locations to break down silos. You will review and enhance ways of working, delivery mechanisms, oversee annual client strategies, QA processes and playbooks. You will feed into commercial performance, ensuring the team is delivering profitably and driving high client retention. You will contribute to commercial proposals and lead relationship with Ledger Bennett to coordinate the dedicated SEO Pod across their clients. You will also likely lead pitches where appropriate and build your personal PR through thought leadership and events.
Key Responsibilities
- Work with the Head of SEO & GEO to implement a future‑facing approach to SEO and GEO, translating the business proposition into a coherent best‑practice approach.
- Own communication across four ADs, enhancing ways of working and processes to ensure a consistent delivery approach across the team.
- Manage client profitability, monitor scopes, burn rates and proactively communicate issues.
- Ensure the SEO team delivers against an innovative strategic framework and operationally consistent roadmaps for delivery improvement.
- Be the point of escalation to resolve business priorities, deliverability, SLAs, and commercial objectives.
- Lead the construction of new client scopes where appropriate.
- Champion the use of Brand Insights AI with clients and the wider team.
- Drive resourcing decisions, balancing capacity and cost across locations.
- Support new business and drive growth through effective delivery.
- Develop new proprietary product solutions to drive efficiencies or diversified income streams.
- Identify and convert upsells/cross‑sells across the network.
- Act as a point of escalation for the Management and Client teams to resolve delivery issues.
- Promote industry recognition through case studies, thought leadership and awards.
- Champion Network culture and brand alignment.
- Manage the Ledger Bennett SEO Pod, ensuring high‑quality work and collaborative search expertise.
- Lead training to build a best‑in‑class offering.
- Organize core team elements—meetings, socials, transparency communication.
- Collaborate with Talent partners on recruitment priorities, including offshore resourcing.
Essential Skills and Experience
- Significant experience leading large teams within an agency.
- Proven track record of growing revenue across clients and success with new client acquisition.
- Organizational excellence in SLA, best practice, process, and team management.
- Highly organized, managing multiple workstreams.
- Highly numerate with functional expertise in BI technology.
- Demonstrable experience building high‑performing teams.
- Ability to motivate and lead a large team.
SEO & GEO Business Director in Leeds employer: Havas Media UK
At Havas Market, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture in the vibrant cities of London and Leeds. Our commitment to employee growth is evident through our focus on innovative training, collaborative teamwork, and opportunities for thought leadership, ensuring that every team member can thrive and contribute to our mission of breaking down barriers between commerce and performance. With a strong emphasis on work-life balance and a supportive environment, we empower our employees to drive meaningful change while enjoying the unique advantages of working in two of the UK's most exciting locations.
StudySmarter Expert Advice🤫
We think this is how you could land SEO & GEO Business Director in Leeds
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with people in the SEO and GEO space. You never know who might be looking for someone just like you!
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge in SEO strategies and trends. Share it on LinkedIn or relevant forums to get noticed by potential employers.
✨Tip Number 3
Don’t just apply—engage! When you find a role you love, reach out to current employees on LinkedIn. Ask them about their experiences and express your enthusiasm for the position.
✨Tip Number 4
Keep your skills sharp! Stay updated with the latest SEO tools and techniques. Consider taking online courses or certifications to boost your profile before applying through our website.
We think you need these skills to ace SEO & GEO Business Director in Leeds
Some tips for your application 🫡
Show Your Passion for SEO & GEO:When writing your application, let your enthusiasm for SEO and GEO shine through! We want to see how you can bring innovative ideas to the table and how your experience aligns with our vision of merging commerce and performance.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for the SEO & GEO Business Director role. Highlight your leadership experience and any successful strategies you've implemented in the past. We love seeing how candidates can adapt their skills to fit our needs!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the role. Remember, we’re looking for someone who can communicate effectively across teams!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at Havas Market!
How to prepare for a job interview at Havas Media UK
✨Know Your SEO Inside Out
Make sure you brush up on the latest SEO trends and strategies. Be prepared to discuss how you've successfully implemented SEO strategies in the past, especially in a team setting. This role is all about leading a team, so showcasing your knowledge and experience will definitely impress.
✨Showcase Your Leadership Skills
Since this position involves managing a large team, be ready to share examples of how you've motivated and led teams in previous roles. Think about specific challenges you've faced and how you overcame them. This will demonstrate your ability to manage and inspire others effectively.
✨Understand the Business Side
This role isn't just about SEO; it's also about driving profitability and client retention. Familiarise yourself with how SEO impacts commercial performance. Be prepared to discuss how you've managed client relationships and contributed to revenue growth in your previous positions.
✨Prepare for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving skills and decision-making abilities. Think about potential challenges you might encounter in this role and how you would address them. This will show that you're proactive and ready to tackle any issues head-on.
