At a Glance
- Tasks: Lead media effectiveness strategies and develop measurement frameworks for global clients.
- Company: Join Havas Media Network, a leader in innovative media solutions.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Collaborative culture with opportunities to influence at the C-suite level.
- Why this job: Make a real impact by connecting media investment to business success.
- Qualifications: Senior experience in media effectiveness and strong data strategy skills required.
The predicted salary is between 80000 - 100000 £ per year.
We are seeking a Global Head of Media Effectiveness to lead the approach and application of media effectiveness at Havas Media Network, defining the frameworks and ways of working that prove and improve the value of media for clients. This role sits at the intersection of strategy, data, analytics, and planning. This role will lead the development of robust measurement frameworks, test-and-learn programmes, and overall effectiveness positioning at HMN that clearly articulates the value of media and marketing investment across our diverse client portfolio. Critically this work will also serve as the platform to improve cross-selling of our CSA advanced analytics capabilities to clients.
Key Responsibilities
- Effectiveness Leadership
- Define, own and evolve HMN’s effectiveness philosophy, frameworks, and methodologies for measuring marketing, campaign and channel effectiveness in collaboration with CSA.
- Champion a culture of continuous improvement, experiment-based learning, and evidence-led planning across all global client teams.
- Represent the agency’s effectiveness POV internally and externally (e.g., pitches, industry councils, awards case studies and jury representation).
- Develop training programmes to elevate data literacy and effectiveness thinking across the wider agency network alongside the Global CSA team.
- Client & Commercial Impact
- Work closely with client leadership, strategists and planners to set measurable objectives and define KPIs aligned to client specific business outcomes, not just media outputs.
- Develop compelling narratives and Board level effectiveness stories that clearly connect media investment to real business impact for our global clients.
- Work collaboratively with CSA to drive revenue on clients via new scopes of work including MMM, MTA, brand lift, attribution, incrementality testing, and bespoke analytics.
- Be the Measurement and Effectiveness lead on global pitches, involved in the process from RFI, through local market quality control to client pitch presentations.
- Data, Tools & Methodologies
- Define the business needs for the measurement and effectiveness product roadmap alongside the Head of CSA and in collaboration with the Converged.AI Product team.
- Ensure planning teams are using best-practice measurement approaches and pre-/post-campaign evaluation frameworks for global clients.
- Guide the integration of 1P data, digital signals, and offline performance data into holistic evaluation models that support clients’ own long term data strategies.
Experience & Skills Required
- Proven experience in a senior effectiveness, measurement, data strategy or econometrics leadership role within a media agency, marketing consultancy, or client-side marketing analytics function.
- Strong understanding of brand-building, demand creation, and performance marketing measurement.
- Ability to translate complex analysis into clear and persuasive commercial narratives for senior stakeholders.
- Confident presenting to C-suite level clients and influencing strategic decisions.
- Experience managing and developing teams of specialists.
- Comfortable collaborating with planning, strategy, digital, and data science teams.
- Hands-on familiarity with effectiveness approaches such as: Econometrics / MMM, Marketing attribution, Incrementality testing / test & control, Brand tracking / behavioural research.
Global Head of Effectiveness employer: Havas Media UK
At Havas Media Network, we pride ourselves on being an exceptional employer that fosters a culture of innovation and continuous improvement. As the Global Head of Effectiveness, you will have the opportunity to lead transformative initiatives that not only enhance your professional growth but also significantly impact our diverse client portfolio. Our collaborative work environment, commitment to employee development, and focus on data-driven decision-making make Havas Media Network a rewarding place to advance your career in the heart of the media industry.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Effectiveness
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We think you need these skills to ace Global Head of Effectiveness
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Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Havas Media UK. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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How to prepare for a job interview at Havas Media UK
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Havas Media UK will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
