Strategy Director (Social & Integrated Comms)

Agence : Havas Play

Strategy Director, Social & Integrated Comms

About Havas Play

At Havas Play, we build brands in culture. As an integrated culture marketing agency, we create culture-first 360 campaigns that sit in the space between traditional advertising and media - connected through culture, powered by partnerships, creators, talent, media and experiences.

Key Responsibilities

1. Social & Creator Strategy Lead social and creator strategy for key brands, developing social-first and culture-led approaches that drive relevance, participation and impact. Build always-on, campaign and reactive strategies across platforms, communities and cultural moments. Define the role of social across the consumer journey, from awareness through to advocacy. Ensure social is treated as a strategic driver of ideas, not simply a channel for distribution. Develop clear briefs that unlock social-native creativity and effective creator collaboration. Partner with creative and specialist teams to shape culturally resonant, platform-appropriate work. Identify innovation opportunities and help keep the agency and clients ahead of shifts in the social landscape.
2. Integrated Communications Strategy Translate research, insight, data and cultural observation into integrated 360 communications strategies. Shape paid, owned and earned approaches in partnership with client and agency teams. Develop campaign phasing and communications plans that help ideas travel through culture and generate momentum. Build messaging frameworks for campaigns across different audiences, channels and stages of the journey. Develop culture-first consumer journeys that drive relevance, participation and action.
3. Strategic Leadership & Craft Turn business challenges into clear strategic questions, opportunities and recommendations. Lead strategic workstreams across projects with autonomy and accountability. Write clear, inspiring briefs and strategic narratives that connect audience insight, cultural intelligence and business ambition. Ensure strategy remains central throughout development and delivery. Present strategic thinking with clarity and confidence in meetings, workshops, presentations and pitches. Apply sound judgement to identify meaningful cultural opportunities rather than short-term trends.
4. Client & Cross-Agency Leadership Act as a strategic partner to clients, building trusted relationships with day-to-day and senior stakeholders. Provide expert counsel on social, creator and cultural strategy. Lead workshops and strategic sessions where needed. Work closely with creative, account management, production, media, PR, partnerships, data and specialist teams to deliver integrated thinking. Build strong relationships across inter-agency teams and contribute to joined-up recommendations and solutions.
5. Team Leadership & Agency Contribution Play a senior role in the strategy team, helping raise the quality of thinking across the agency. Mentor and support junior strategists through coaching and feedback. Contribute to strategic tools, products, methodologies and ways of working. Support the wider agency in strengthening its social, influencer and culture-led strategy capabilities. Contribute to thought leadership, marketing initiatives and the agency’s point of view, including the use of AI in strategy and agency processes.
6. New Business Support new business pitches and growth opportunities with strong strategic narratives and propositions. Lead and contribute to social and integrated communications workstreams across new business opportunities for Havas Play and the Havas Village. Contribute to thought leadership and marketing activity that strengthens Havas Play’s profile in culture-first social and creator strategy.
7. Measurement & Effectiveness Define success frameworks and KPIs that connect activity to brand and commercial outcomes. Work with client, creative, data and insight teams to ensure delivery against strategic objectives. Use campaign performance and learning to continuously refine and evolve strategy. Provide senior oversight of strategic output to maintain high standards across briefs, decks, recommendations and presentations.

What We’re Looking For

Experience Significant experience in a social strategy and/or integrated comms role within an agency or brand environment. Strong expertise in social, creator and integrated communications strategy. Deep understanding of social platforms, creator ecosystems, communities, audience behaviour and culture’s role in brand building. Strong experience turning insight into clear recommendations, compelling briefs and effective creative direction. Proven ability to work closely with creative teams to develop standout ideas. Confidence facilitating workshops and presenting to senior stakeholders. Experience leading projects and managing multiple stakeholders across disciplines. Experience mentoring or managing junior team members. Strong commercial awareness and the ability to support client growth.

Personal Qualities Strategic, curious and culturally engaged. Creatively ambitious with strong judgement. Collaborative, generous and team-oriented. Clear and persuasive communicator, able to simplify complexity. Passionate about creating effective work that earns attention and drives impact.

Working Arrangements

Office presence:3 days per week with the Havas Play team. Travel:Occasional travel for client meetings and events.

Why Join Havas Play?

This is an opportunity to join an agency built around creativity that drives impact, and to play a leading role in shaping how brands win in culture. You will work with ambitious clients, talented collaborators and a team that values smart thinking, strong partnerships and exceptional work.

Type de contrat : CDI Vous intégrerez une entreprise garantissant l'égalité des chances et qui valorise la diversité.

Havas

Havas Fondé à Paris en 1835, Havas est l’un des plus grands groupes de communication au monde, avec plus de 22 000 collaborateurs dans plus de 100 pays, qui partagent une seule et même mission : make a meaningful difference au service des marques, des entreprises, et de la société dans son ensemble. Havas a développé un modèle d’agences totalement intégré, regroupant tous les métiers de la communication. Les équipes des trois divisions Creative, Media, et Health & You, travaillent avec agilité et en parfaite synergie pour accompagner leurs clients dans leur transformation positive, en leur apportant des solutions sur mesure, porteuses de sens et s’inspirant des métiers de l’entertainment.

Life at Havas

Nous sommes très fiers de notre famille Havas. Elle est composée de personnalités uniques, qui enrichissent leur travail avec leurs idées et leurs passions. L’esprit d’équipe est au cœur de notre fonctionnement et les Havas Villages constituent nos espaces de travail. Nous encourageons nos collaborateurs à saisir les multiples opportunités d’évolution au sein du groupe, que ce soit par une formation dans une agence locale, par la création d’un projet spécifique ou par la participation à l’un de nos programmes mondiaux de développement, uniques en leur genre.

Havas Creative Network

Chez Havas, nous pensons que la créativité n’est pas seulement une description de notre activité, mais qu’elle fait partie de l’ADN de nos agences. Notre réseau créatif rassemble certaines des agences les plus créatives et les plus accomplies du secteur. En associant l’expertise créative au pouvoir stratégique et innovant de nos Villages, nous construisons des équipes sur-mesure autour des besoins spécifiques de chacun de nos clients.

Havas Media Network

Chez Havas, nous offrons la meilleure expérience média, en nous concentrant sur les médias les plus meaningful pour construire des marques porteuses de sens. Nous savons comment établir une relation entre un client et son public cible – en fonction d’où il se trouve et avec du contenu qui lui parle. Nous apportons cette expertise grâce à notre système Mx, notre méthodologie opérationnelle globale et processus commun de planification stratégique. Ce système crée de la valeur pour nos clients en transformant les informations sur les consommateurs en objectifs de croissance clairs, en associant les parties prenantes et les indicateurs clés de performance et en mesurant l’impact des expériences médiatiques.

Havas Health & You

Animée par l’objectif d’avoir un impact positif sur la vie des patients et d’œuvrer à l’amélioration du bien‑être et de la santé de tous, l’entité Havas Health & You s’appuie sur un réseau mondial d’experts en communication santé. Avec un état d’esprit résolument tourné vers l’innovation, la créativité et l’éducation, nous nous engageons à fournir un travail innovant et toujours excellent.