Paid Performance Manager

The Channel Expertise Manager is responsible for building the Media Experience (Mx) for a portfolio of clients on a specific channel. S/He is the keeper of the Mx (Media Experience) plan structure, negotiation and delivery.

We are Havas Market, part of the Havas Media Network. We believe in the fusion of commerce and performance to drive limitless performance. We break down barriers between commerce and performance to build cohesive multichannel purchase experiences that powerfully combine tech and human flair. Havas Market expertise spans four core specialist services: paid media (PPC, paid social, shopping international), commerce (Amazon, Marketplaces, Retail Media, social commerce), owned (SEO, CRO, content, creative, localisation) and earned (digital PR, social).

We help clients to:

• Connect with the human behind the click – we harness human-led planning and technology to create experiences that connect more deeply and drive superior digital performance.
• Capture meaningful metrics that matter – we focus on meaningful results that drive business impact, not just superficial metrics, ensuring client strategy delivers real commercial success.
• Combine curious minds and powerful technology – we turn data into actionable insights, all powered and delivered by cutting-edge technology, giving clients a competitive edge in market.

As a Paid Performance Manager, you will be a performance specialist with extensive search management experience across Google and Amazon, with strong client facing skills. You will lead a portfolio of our key accounts within Havas Market’s digital performance team. These clients predominantly sit in the FMCG and Retail sector. The principal elements of the role will be campaign implementation, analysis, optimisation, delivery and evaluation across paid search on Google and Amazon. This includes all relevant formats, such as Performance Max and Shopping, as well as Sponsored Product, Sponsored Brand and Video and Sponsored Display.

Working alongside the Paid Performance Director on your clients, you will also have a chance to heavily influence strategy and lead on the implementation of innovative, new solutions for your clients. You will manage 1-2 Paid Performance Executives or Senior Executives in the pursuit of performance excellence across your client set. There will be a heavy client facing element to this role, as you’ll be required to lead weekly calls/meetings and lead on or parts of larger monthly and quarterly meetings, with the support of your line manager. As such, it’s essential you feel comfortable with clients, have strong communication skills, as well as a proactive attitude and a real hunger for success. You will also need to support your line manager on new business and PR opportunities, as and when these come in. This will take the form of research, analysis, assisting in strategy and narrative etc., and helping to push the Havas Market name more widely as we look to scale.

DESIRABLE SKILLS AND EXPERIENCE:

• At least 3+ years’ experience within a Performance remit, ideally within an agency environment.
• Proven experience of working with enterprise level clients and large budgets (£1 million+) in paid search, on Google and Amazon.
• Extensive experience and proven certification across Google Ads, Microsoft Ads, Google Analytics, SA360 and Amazon Ads (alongside any other relevant bid tech, i.e. Pacvue, Skaii).
• Experience and up to date knowledge competitor tools (SimilarWeb, Helium 10, Jungle Scout etc.)
• Excellent knowledge of industry tools and latest technologies.
• Must be able to communicate well, interpret Performance marketing to clients and manage client expectations.
• Good numeracy skills with strong knowledge/ experience of MS Excel.
• Passion for, and a wide understanding of, all aspects of digital media.
• Management experience is desirable but not essential.
• Strong time management skills and ability to prioritise workload across your direct reports.
• Excellent communicator – written and verbal, with the ability to present confidently.
• Ability to work under pressure.
• Thorough attention to detail.

KEY RESPONSIBILITIES:

• Capability (specialism, technical knowledge) - Being responsible and accountable for the creation and management of paid search campaigns to effectively deliver client objectives and targets.
• Being a technical lead and point of authority on paid search, shopping, performance max and AMS and Criteo (Criteo experience is desired but not critical).
• Oversee and manage optimisation of campaigns through utilisation of bid management tools to deliver on-going paid performance.
• Drive best practice on your client(s), and through your team; specifically, improving the quality of campaign delivery, innovation and automation.
• Developing and planning holistic paid performance strategies largely independently, but with the support of your line manager where required.
• Overseeing and/or executing the optimisation of campaigns, both manual and automated, utilising the full breadth off tools and technologies at your disposal (bid management tools, scripts, external technology etc.).
• Developing a rich understanding of your clients’ audience and the consumer journey for their vertical, always striving to deliver richer insight to clients.
• Helping to drive innovation and creative solutions for clients, ensuring media firsts and beta participation where possible.

Management (people and development) - Independently manage personal development plans for all direct reports, ensuring SMART objectives are set. Develop paid search expertise, tech knowledge and all-round skill set of your direct reports. Provide regular support and advice to help progress direct reports. Provide clear and defined roles and responsibilities for each position in your team – work with your line manager to ensure you have an accurate role breakdown.

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative and entertainment-oriented solutions that support them in their positive transformation.

We take great pride in our Havas family. They bring many unique personalities, perspectives and passions to their work. Collaboration is at the core of how we operate, and Havas Villages are the homes we work in. We encourage our people to take advantage of our many opportunities to learn and grow. Through local agency training sessions, our unique global and development programs, we offer our people endless opportunities to explore.