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For Companies At a Glance
- Tasks: Lead the creation of high-performance content for diverse marketing campaigns.
- Company: Join Havas, a dynamic agency known for innovation and collaboration.
- Benefits: Enjoy a competitive salary, flexible working, and opportunities for professional growth.
- Why this job: Make a real impact by shaping content strategies for global brands.
- Qualifications: Strong communication skills and a passion for creative content development.
- Other info: Be part of a vibrant team that values collaboration and continuous learning.
The predicted salary is between 36000 - 60000 £ per year.
The primary job function of the Content Architect with Prose on Pixels is to provide strategic direction and leadership for the development and production of high-performance assets that are activated for clients’ marketing campaigns. Such clients vary across their profiles (indirect and direct clients, global and local, Havas partner agencies…) and the outcomes they want to achieve. The Content Architect will partner with global / key local clients, Havas agencies, and Production leadership to deliver impact and fulfil the Audience First Production vision.
The Content Architect will have a clear understanding of the strategic focus of our own Audience First Production business and understand the need for developing profitable business from existing and new clients. In order to do this, the Content Architect must develop an understanding about each client’s business, the audiences we need to reach, and about the range of Create, Scale and Personalize Production services we have available (or can develop) to support the achievement of their objectives.
The Content Architect will deliver impact with three key Strategic contributions:
- Audience First Asset Mapping: Partnering with Agency and Client teams to bring strategic, business focused rigour to the definition of Audience First asset sets to be produced.
- Audience First Craft Enhancement: Partnering with Agency and Production teams to ensure best-in-craft asset development. This involves providing insight into the formats, styles, features, expression, and technology to best deliver desired outcomes.
- Audience First Measurement and Optimization: Partnering with Agency and Client teams to determine KPIs for measurement, the associated methodology for measurement, optimization criteria and ongoing optimization recommendations that follow the data.
Successful fulfilment of the role involves working with clients and Havas agencies as a valued partner / expert. This includes being able to present with confidence and talk knowledgeably to establish credibility, enlighten with knowledge / insight, and enable understanding of an optimal solution. The Content Architect must be committed to providing the very highest quality of service and inspire their colleagues to do likewise. This requires a capability to lead by example and demonstrate, by their own commitment to excellence, the personal and technical standards expected of a leader with Havas. Further, acknowledging that collaboration is core to our success, the role will involve championing collaboration through the Prose on Pixels network, providing the example and encouragement for teams to deliver progress as a team.
The value we will provide to clients will evolve at the pace of Audience First insight. Consequently, so too will the value delivered by the role. The Content Architect will have the ability and agility to evolve thinking and delivery accordingly.
Key Responsibilities
The day-to-day would typically include the following:
- Audience First Scope Definition: Working with agency teams to apply Audience First rigour to the development / rationalization of asset scope.
- Audience First Insight for Craft Enhancement: Working with agency Creative and Production teams to guide asset development with Audience First insight.
- Measurement: Identifying appropriate KPIs with clients for measurement across offline media, online media, brand and business metrics.
- Optimization: Forming recommendations and leading discussion related to optimization opportunities for campaigns and assets.
- Business Development: Working with Production leadership across hubs to respond to new business opportunities.
- Driving the Business: Ongoing Audience First evolution – identifying opportunities and generating proposals for better and / or incremental offers across Create, Scale and Personalize.
- Shaping the Prose on Pixels Audience First Production culture and operation: Partnering with the Production management in the definition of a progressive, productive agency network culture and operation.
Person Specification
To succeed in an impact focused, collaborative, fast-moving environment you need to have energy, drive, determination and a positive attitude. You need to be a great communicator, able to build rapport and productive working relationships with clients and with colleagues. Your personal presence and polished presentation skills will enable successful conversion of opportunities. Your motivation, desire for success, concern for excellence and thought-leadership capabilities will help drive the development and delivery of Audience First Production projects that exceed expectations.
Content Architect in London employer: Havas Media Group Spain SAU
Contact Detail:
Havas Media Group Spain SAU Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Architect in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their Audience First approach and think about how your skills can contribute. Practice common interview questions and have your own questions ready to show your interest.
✨Tip Number 3
Showcase your expertise! Create a portfolio that highlights your best work relevant to the Content Architect role. Use it as a conversation starter during interviews to demonstrate your skills and thought leadership.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, you’ll find all the latest opportunities tailored to your skills and interests right there. Don’t miss out!
We think you need these skills to ace Content Architect in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Content Architect role. Highlight your experience with audience-focused strategies and how you've successfully partnered with clients in the past. We want to see how you can bring value to our team!
Showcase Your Craft Skills: Don’t forget to include examples of your best work! Whether it’s asset development or campaign optimisation, we love seeing how you’ve applied your skills in real-world scenarios. This is your chance to shine!
Be Data-Driven: Since measurement and optimisation are key parts of the role, share any relevant metrics or KPIs from your previous projects. Show us how you’ve used data to drive decisions and improve outcomes. We’re all about that Audience First approach!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way to ensure it gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Havas Media Group Spain SAU
✨Know Your Audience
Before the interview, research the company and its clients thoroughly. Understand their business goals and the audiences they target. This will help you tailor your responses to show how your skills as a Content Architect can directly contribute to their objectives.
✨Showcase Your Craft
Be prepared to discuss your experience with asset development and optimisation. Bring examples of past projects where you successfully enhanced content through audience-first insights. Highlight your understanding of different formats and styles that resonate with various audiences.
✨Data-Driven Mindset
Familiarise yourself with key performance indicators (KPIs) relevant to content strategy. Be ready to discuss how you've used data to inform your decisions in previous roles. This will demonstrate your ability to measure success and optimise campaigns effectively.
✨Collaboration is Key
Emphasise your teamwork skills during the interview. Share examples of how you've collaborated with creative and production teams to achieve common goals. Show that you value collaboration and are committed to fostering a positive team culture.
