Digital PR Executive

We are Havas Market, part of the Havas Media Network. We believe in the fusion of commerce and performance to drive limitless performance. We break down barriers between commerce and performance to build cohesive multichannel purchase experiences that powerfully combine tech and human flair.

Havas Market expertise spans four core specialist services: paid media (PPC, paid social, shopping international), owned (SEO, CRO, content, creative, localisation), commerce (Amazon, Marketplaces, Retail Media, social commerce) and earned (digital PR, social). We help clients such as Kia, Unbiased and Post Office to:

• Connect with the human behind the click – we harness human-led planning and technology to create experiences that connect more deeply and drive superior digital performance.
• Capture meaningful metrics that matter – we focus on meaningful results that drive business impact, not just superficial metrics, ensuring client strategy delivers real commercial success.
• Combine curious minds and powerful technology – we turn data into actionable insights, all powered and delivered by cutting-edge technology, giving clients a competitive edge in market.

We’re looking for a creative and motivated individual to take on the role of Digital PR Executive within our scaled SEO & GEO function, working with teams across locations in Leeds and London. We’re looking for someone with a passion for all things digital PR. Within your role, you will create and execute media and outreach activity, that delivers against our set KPIs and brings value to our wide range of clients. You will be comfortable and confident in building relationships with key media contacts, across mainstream media through to niche publications.

You will be involved in brainstorming new creative campaigns, along with proactively finding reactive media opportunities. You will work closely with the DPR Managers to report back on our campaign performance to clients. As our Digital PR function sits within our SEO department, a fundamental overall knowledge and interest in SEO will be beneficial for this role. You will however receive extensive training and support across DPR and SEO, provided by the wider team of AMs and ADs.

KEY RESPONSIBILITIES:

• Work closely with the DPR AM to execute DPR campaign activities for a portfolio of clients, including elements such as campaign delivery, media relations, influencer marketing and social media.
• Take full responsibility for the promotion and outreach plan, liaising with the DPR Manager on the right audience, their interest, media requirements, and trends.
• Fully utilise LinkLab (one of proprietary tools) to source and manage contacts and take ownership of the database by keeping contact notes and information up to date with information needed to determine target’s interest in our work.
• Create and manage promotion and media lists, advising the content team on the targets’ preferred content medium.
• Use and identify new tools and techniques to source suitable websites and publications for promotion.
• Expertly source quality targets in an efficient manner by conducting research and pulling together lists of relevant websites and publications.
• Understand how to navigate through communities, identifying influencers, their followers, their interests, and where they interact.
• Develop understanding of the role Digital PR plays in generative search, be able to identify third party brand mention opportunities and support the team with outreach to those publications.
• Be accountable for your own output and report to Digital PR Managers on your promotion success; proactively escalate potential issues and improve results, where needed.
• Report to and liaise with the rest of the team and proactively propose new techniques and direction if results are not coming in.
• Pitch in stories to targets, making expert decision on the right medium (face to face, e-mail, phone) that will lead to highest chance of coverage, shares and links. Be persistent and follow up on your communication.
• Understand trends, talking points, upcoming features, etc. and follow influencers to keep up to date with popular topics.
• Utilise social media to maximise results and increase reach of stories.
• Manage long term relationships with key targets, coming up with new innovative ways to create positive relationships between the company and them.
• Responsibility for reporting, both internally and to clients, to ensure regular updates are provided that cover progress, insights and performance impact of DPR activity.
• Confidently able to use our suite of DRP and SEO tools to deliver against client campaigns, while maintaining an understanding of the latest changes within this tool set.
• Assist with finance and billing related activity as required, i.e. getting bookings on the systems, helping with recons against client budgets etc.

ESSENTIAL SKILLS AND EXPERIENCE:

• Previous knowledge of digital PR campaign creation and execution desirable but not essential.
• Operational knowledge of the role of DPR in SEO, alongside technical and content creation.
• Good organisation and project management capabilities.
• Excellent attention to detail and ability to multitask.
• Confident with communication – both written and verbal.
• Experience of working within a team and coordinating tasks.
• Previous experience with client facing responsibilities and building strong relationships.