Paid Performance Manager in Leeds

Reporting To: Paid Performance Director

Office Location: Havas Village Leeds, BlockHaus West Park, LS16 6QG

About Havas Market

We are Havas Market, part of the Havas Media Network (HMN) – a Network spanning almost 1,000 people across London, Leeds, Manchester and Edinburgh. As Havas Market, our vision is to deliver limitless performance for our clients by breaking down the barriers within media to build cohesive multi-channel experiences that combine tech and human flair. Havas Market expertise spans the following core specialist services: paid media (PPC, paid social, international), owned (SEO, CRO, content, creative, localisation), and earned (digital PR, social). As a hub of performance specialists, we work with clients directly via Havas Market, while we also service the performance media needs of the other agency brands across HMN – including Havas Media, Arena Media and Ledger Bennett.

Across All Agency Brands Within HMN, We Have Defined Shared Values That Shape The Way We Work And Define What We Expect From Our People

• Human at Heart: You will respect, empower, and support others, fostering an inclusive workplace and creating meaningful experiences.
• Head for Rigour: You will take pride in delivering high-quality, outcome-focused work and continually strive for improvement.
• Mind for Flair: You will embrace diversity and bold thinking to innovate and craft brilliant, unique solutions.

These behaviours are integral to our culture and essential for delivering impactful work for our clients and colleagues.

The Role

Sitting as part of the PPC team based in Leeds, this role will see you work exclusively within the B2B vertical. As such, you will sit within a scaled performance community within the Havas Market organisation, but you will need to be deeply connected into Ledger Bennett - our global B2B marketing agency dedicated to redefining B2B marketing through inventive, authentic, and ambitious strategies. The principal elements of the role will be to manage 1-2 executives in the pursuit of performance excellence across your client set. You will be responsible for campaign implementation, analysis, optimisation, delivery and evaluation across paid search and all relevant formats, such as Performance Max, Demand Gen, and possibly some app activity too. Working alongside the AD on these clients, you will also have a chance to heavily influence strategy and lead on the implementation of innovative, new solutions for your clients. There will be client facing elements to this role, and you’ll be required to attend regular calls/meetings, as well as lead on larger monthly and quarterly meetings, with the support of your line manager. As such, it’s essential you feel comfortable with clients, have strong communication skills, as well as a proactive attitude and a real hunger for success.

Key Responsibilities

• Creation and management of PPC campaigns to effectively deliver client objectives and targets.
• Drive best practice on your clients, and through your team; specifically, improving the quality of campaign delivery, innovation, and automation across PPC, Performance Max, and Demand Gen.
• Develop a rich understanding of your clients’ audience and the consumer journey within the B2B vertical - always striving to deliver richer insight to clients.
• Develop and plan holistic paid performance strategies largely independently, but with the support of your line manager where required.
• Lean into the Ledger Bennett agency culture – ensuring you attend team meetings, ensuring you report back on key updates and represent the PPC team to the highest standard.
• Adhere to Ledger Bennett / client SLAs and deadlines to ensure optimal service levels are consistently maintained.
• Oversee and/or execute the optimisation of campaigns, utilising the full breadth of bid management tools (SA360) and technologies at your disposal.
• Help to drive innovation and creative solutions, ensuring media firsts and beta use.
• Oversee accurate and timely finance administration and budgeting.
• Be the day-to-day contact for client set. Leading, maintaining, and growing strong relationships with relevant client stakeholders.
• Lead on client facing presentations on strategy, campaign recommendations and results.
• Deliver high-quality client reporting, including meaningful post-campaign analysis and actionable feedback.
• Contribute towards wider team initiatives where required, i.e., team training, award entries, attending industry events etc.
• Maintain development plans, roadmaps, and media plans for clients.
• Produce detailed media plans and supporting rationale documents that demonstrate a high level of expertise and innovation.
• Manage personal development plans for direct reports, ensuring SMART objectives are set.
• Develop the expertise, technical knowledge and all-round skill set of all your direct reports.

Desirable Skills And Experience

• 2+ years agency experience in a performance media role.
• Demonstrable experience within B2B, managing scaled budgets, ideally cross-market.
• Previous experience with client facing responsibilities and building strong relationships.
• Management experience desirable but not essential.
• Good storytelling and presentation capability, with the ability to communicate confidently and interpret performance marketing to clients and manage client expectations.
• Extensive experience across Google/Microsoft Ads, Analytics and SA360.
• Experience and up to date knowledge of competitor tools.
• Organised, self-starter with excellent attention to detail.
• Strong project management skills, with ability to manage multiple deadlines and stakeholders.
• Good numeracy skills with strong knowledge/ experience of MS Excel.
• Thorough attention to detail.