At a Glance
- Tasks: Lead media experience strategies and manage campaigns for a diverse client portfolio.
- Company: Join a dynamic team at Havas, a leader in media planning and advertising.
- Benefits: Permanent position with equal opportunity and a commitment to diversity.
- Other info: Opportunity to work with cutting-edge tools and technologies in a supportive culture.
- Why this job: Shape innovative media experiences and drive impactful campaigns in a collaborative environment.
- Qualifications: 15+ years in media planning with strong negotiation and leadership skills.
The predicted salary is between 43200 - 72000 £ per year.
The Channel Expertise Director is responsible for building the Media Experience (Mx) for a portfolio of clients on a specific channel. S/He is the keeper of the Mx (Media Experience) plan structure, negotiation and delivery.
Mission & Responsibilities
- Be responsible for building Media Experience (Mx) for your client portfolio on your channel(s) expertise in alignment with Mx Brief and Mx Development guidelines (omnichannel strategy).
- Champion Mx activation (Connection, Context, Content) on your channel by selecting Partners, using the relevant decision frameworks (MRP, MDM) to define placements and manage campaign flighting.
- Work with the Audience Architect to activate the right audience on your channel(s) and with the Mx Creative lead to materialise the suggested ideas.
- Ensure the Mx plan structure and delivery by using data visualization tools.
- Negotiate with relevant Media Partners on specific channels.
- Supervise the smooth running of campaigns respecting deadlines.
- Ensure client satisfaction on the campaign delivery and performance.
- Be accountable for reaching the target objectives/productivity plan, driving the trading teams in reaching their objectives.
- May contribute to cross media operations while leading on your channel expertise, alongside with the Media Development Director.
- May instruct digital media buying.
- Manage a team of channel experts and work in conjunction with (programmatic) trading team.
Previous experience & Industry background
- 15+ years in media planning.
- Media Agency, Trading desk.
Qualifications & Languages
- Master’s degree in Business, Marketing, Advertising.
- Languages: English (Advanced).
Soft skills & Competencies
- Understanding the business.
- Taking initiative.
- Focusing on performance.
- Building collaborative relationships.
- Media planning and media buying.
- Mx champion (Connection, Context, Content).
- Strong negotiation skills.
- Programmatic Data processing & management.
- Marketing strategy.
Technical skills
- Planning tools (i.e. Polaris Suite).
- Operational performance management tools (Pilot, IOMT).
- Business intelligence software (i.e. Tableau, Datorama, Power BI).
- Advertising technologies (i.e. ad servers, ad platforms).
Contract Type: Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.
Technical SEO Director in London employer: Havas Market UK Ltd
Havas is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of the media industry. With a commitment to employee growth, we provide extensive training opportunities and a supportive environment where your expertise in media planning can thrive. Join us in a vibrant location that champions diversity and inclusivity, ensuring that every team member feels valued and empowered to make a meaningful impact.
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