Paid Social & Programmatic Account Manager in Leeds

The Channel Expertise Specialist is operating Media Experience (Mx) campaigns for a client portfolio on a specific channel.

Reporting To: Biddable Business Director

Office Location: Havas Village Leeds, BlockHaus West Park, LS16 6QG

ABOUT HAVAS MARKET: We are Havas Market, part of the Havas Media Network (HMN) – a Network spanning almost 1,000 people across London, Leeds, Manchester and Edinburgh. As Havas Market, our vision is to deliver limitless performance for our clients by breaking down the barriers within media to build cohesive multi-channel experiences that combine tech and human flair. Havas Market expertise spans the following core specialist services: paid media (PPC, paid social, programmatic), owned (SEO, CRO, content, creative, localisation), and earned (digital PR, social). As a hub of performance specialists, we work with clients directly via Havas Market, while we also service the performance media needs of the other agency brands across HMN – including Havas Media, Arena Media and Ledger Bennett.

Across all agency brands within HMN, we have defined shared values that shape the way we work and define what we expect from our people:

• Human at Heart: You will respect, empower, and support others, fostering an inclusive workplace and creating meaningful experiences.
• Head for Rigour: You will take pride in delivering high-quality, outcome-focused work and continually strive for improvement.
• Mind for Flair: You will embrace diversity and bold thinking to innovate and craft brilliant, unique solutions.

These behaviours are integral to our culture and essential for delivering impactful work for our clients.

THE ROLE: Sitting as part of the Biddable team based in Leeds, this role will see you work exclusively within the B2B vertical. As such, you will sit within a scaled biddable activation community within the Havas Market organisation, but you will need to be deeply connected into Ledger Bennett - our global B2B marketing agency dedicated to redefining B2B marketing through inventive, authentic, and ambitious strategies. The principal elements of the role will be to manage 1-2 executives in the pursuit of social and programmatic excellence. You’ll be expected to manage key pieces of business with solid planning and buying experience in B2B, providing a superior service to our clients and delivering innovative solutions. Furthermore, you will be responsible in driving performance through an unrivalled understanding of social channels and how consumers use them. Working alongside the BD / AD team on Ledger Bennett you will also have a chance to heavily influence strategy and lead on the implementation of innovative, new solutions. There will be client facing elements to this role, and you’ll be required to attend regular calls/meetings, as well as lead on larger monthly and quarterly meetings, with the support of your line manager. As such, it’s essential you feel comfortable with clients, have strong communication skills, as well as a proactive attitude and a real hunger for success.

KEY RESPONSIBILITIES:

• Support the Biddable Director the day-to-day running of client accounts as well as addressing strategic business challenges.
• Campaign management and the ability to take ownership of client projects from start to finish.
• Drive best practice on your clients, and through your team; specifically, improving the quality of campaign delivery, innovation, and automation.
• Develop a rich understanding of your clients’ audience and the consumer journey within the B2B vertical - always striving to deliver richer insight to clients.
• Develop holistic biddable strategy largely independently, but with oversight from line manager.
• Strong knowledge of all tools available to support brand and performance.
• Develop and maintain strong relationships with key partners (e.g. LinkedIn, Facebook, X) to keep abreast of platform developments.
• Lean into the Ledger Bennett agency culture – ensuring you attend team meetings, ensuring you report back on key updates and represent the PPC team to the highest standard.
• Adhere to Ledger Bennett / client SLAs to ensure optimal service levels are maintained.
• Help to drive innovation and creative solutions, ensuring media firsts and beta use.
• Act as an ambassador for the business, inspiring others and demonstrating our agency values.
• Own the finance process and month end reconciliations process.
• Takes ownership of personal and team skills development with full commitment and attendance to all training and development sessions.
• Be the day-to-day contact for clients - leading, maintaining, and growing strong relationships with relevant client stakeholders.
• Lead on client facing presentations on strategy, campaign recommendations and results.
• Leads by example, maintains a positive attitude, embracing opportunities, resolving issues collaboratively, and ensuring that your BD is kept informed of any issues/concerns.
• Deliver high-quality client reporting, including meaningful analysis and actionable feedback.
• Contribute towards wider team initiatives where required, i.e., team training, award entries, attending industry events etc.
• Produce detailed media plans and supporting rationale documents that demonstrate a high level of expertise and innovation.
• Manage personal development plans for direct reports, ensuring SMART objectives are set.

DESIRABLE SKILLS AND EXPERIENCE:

• 2+ years agency experience in a social / biddable media role.
• Demonstrable experience within B2B, managing scaled budgets, ideally cross-market.
• Proven expertise in creating social media plans, paid activation, optimisation and reporting.
• Previous experience with client facing responsibilities and building strong relationships.
• Management experience desirable but not essential.
• Good storytelling and presentation capability, with the ability to communicate confidently and interpret performance marketing to clients and manage client expectations.
• Extensive experience across social and programmatic partners.
• Experience and up to date knowledge of competitor tools.
• Organised, self-starter with excellent attention to detail.
• Strong project management skills, with ability to manage multiple deadlines and stakeholders.
• Thorough attention to detail.

Contract Type: Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.