At a Glance
- Tasks: Lead innovative social media and influencer strategies for healthcare brands.
- Company: Join Havas Lynx, a leading global healthcare advertising agency.
- Benefits: Enjoy hybrid working, 28 days holiday, and extensive learning opportunities.
- Other info: Dynamic team environment with a focus on growth and well-being.
- Why this job: Make a real impact in healthcare communications while shaping brand narratives.
- Qualifications: 5+ years in social or influencer roles with strong strategic skills.
The predicted salary is between 60000 - 80000 £ per year.
Are you passionate about creating advertising that not only informs but also transforms lives within the healthcare sector? At Havas Lynx, a global advertising agency at the forefront of healthcare communications, we combine unmatched creativity, extensive expertise, and a deep understanding of the pharmaceutical and healthcare field. Our communications resonate deeply with audiences and adhere to the highest standards of healthcare advertising.
Committed to driving meaningful change, a change built on a foundation of rich experience, inspired by innovation, and confirmed through our proven track record, we work in close partnership with healthcare professionals, patients, carers, and leading pharmaceutical brands to navigate the complex challenges of today's healthcare landscape. Our approach blends strategic insights and deep scientific acumen with cutting-edge creativity and digital innovation, crafting campaigns and solutions that significantly improve people's lives.
We’re a team of over 400+ people in Manchester and London, with a history spanning over 35 years and an ever-evolving future. Please note that this role is based in Manchester, and our current hybrid working arrangement requires office attendance on Mondays, Tuesdays, and Thursdays.
Our Role: As our Paid Media Director - Social & Influence at Havas Lynx, you’ll shape how healthcare brands show up across social and influencer ecosystems - leading bold, insight-driven strategies that connect with healthcare professionals, patients, and wider audiences. Working across multiple clients and therapy areas, you’ll bring together creativity, cultural relevance, and compliance, translating complex healthcare narratives into engaging, platform-first content and partnerships that drive real-world impact.
What you can expect to be doing:
- Lead the evolution, creation and implementation of social media and influencer (KOL/creator) strategies across a range of Havas Lynx healthcare brands and campaigns.
- Act as a strategic partner to Havas Lynx clients, advising on social trends, platform innovation, and how influence can drive brand and behavioural change.
- Lead and develop our proprietary influencer offering, identifying and building relationships with relevant influencers, creators, patient advocates, and healthcare professionals, ensuring authenticity and compliance.
- Oversee end-to-end influencer campaign delivery, from planning and sourcing talent to briefing, execution, optimisation, and reporting.
- Collaborate closely with Havas Lynx creatives, strategy, medical, and client services teams to ensure integrated, insight-led campaign delivery.
- Champion social-first thinking across the agency, embedding best practice, innovation, and platform expertise.
- Keep ahead of cultural, platform, and creator economy trends, bringing fresh thinking and opportunities to clients and internal teams.
- Ensure all activity aligns with regulatory and compliance requirements within healthcare communications.
- Analyse campaign performance and social data, providing actionable insights and recommendations for continuous improvement.
This role could be a great fit for you if:
- You have 5+ years’ experience in social, influencer, or integrated media roles, ideally within an agency environment.
- You have a strong understanding of the social media landscape, creator economy, and how influence drives engagement and behaviour.
- You’re confident developing and presenting strategies to clients and internal stakeholders.
- You have experience managing influencer or social campaigns end-to-end.
- You have a strong attention to detail and an understanding of the importance of compliance (healthcare experience is a plus, but not essential).
- You’re proactive, curious, and eager to learn, with a genuine passion for social, culture, and innovation.
What you can expect from us:
A supportive and challenging environment in which you will have the opportunity to learn, grow, and make an impact that matters. We put a huge investment into #LYNXLife and our #LXAcademy internal programmes. It’s a unique initiative that aims to reward hard work, reduce pressures, and ensure that we can all enjoy our time at Lynx. Our strategy is to build capabilities internally and inspire the best talent, so we can continue to deliver on our mission.
You can also expect a whole host of benefits, including:
- Hybrid Working – 3 days in the office (flexible working options are available for in-office days).
- Starting holiday allowance of 28 days annual leave + Bank Holidays, with increasing allowance connected to length of service.
- Option to buy, carry or sell holidays.
- Early Friday finish throughout the year.
- Seasonal working hours.
- Enhanced family leave, pay and return to work benefit scheme.
- Extensive L&D support.
- Sabbatical opportunities.
- Season ticket interest free loans for travel.
- Cycle to work scheme.
- Life insurance (4x salary).
- Company pension scheme.
- Fully compensated company events.
- Volunteer days.
- Wellbeing programme including sports clubs, discounted gym memberships, free onsite flu vaccinations, extended lunch breaks on Wellness Wednesdays and much more.
- Medicash healthcare benefit.
- 24/7 access to a free, confidential and independent Employee Assistance Programme.
Get in touch to find out how we can make an impact that matters together.
Locations
Paid Media Director in Cheshire, Warrington employer: Havas Lynx
At Havas Lynx, we pride ourselves on being an exceptional employer, offering a dynamic and supportive work environment in the heart of Manchester. Our commitment to employee growth is evident through our #LXAcademy programmes, extensive learning and development support, and a culture that champions innovation and collaboration. With a strong focus on work-life balance, hybrid working options, and a comprehensive benefits package, we empower our team to make a meaningful impact in the healthcare sector while enjoying a fulfilling career.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Director in Cheshire, Warrington
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Havas Lynx and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Havas Lynx are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Havas Lynx on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Havas Lynx. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Director in Cheshire, Warrington
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Havas Lynx. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Havas Lynx:Show us that you’ve done your homework! In your application, briefly mention what you admire about Havas Lynx’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Havas Lynx
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Havas Lynx will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Havas Lynx, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
