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- Tasks: Lead strategic initiatives for a top tech brand, focusing on messaging and content strategy.
- Company: Join Ledger Bennett, a forward-thinking agency redefining B2B marketing.
- Benefits: Enjoy a competitive salary, hybrid work options, and opportunities for professional growth.
- Why this job: Shape the future of B2B marketing while working with innovative technology solutions.
- Qualifications: 5+ years in B2B marketing with strong research and storytelling skills.
- Other info: Dynamic role with potential for European travel and collaboration across teams.
The predicted salary is between 43200 - 72000 £ per year.
We are on a mission to shape the future of B2B through meaningful work. We aim to redefine what B2B marketing does, united in three core traits:
- Human at Heart: Showing up authentically in the B2B marketplace.
- Head for Rigour: Going beyond what’s expected of B2B marketing.
- Mind for Flair: Pushing boundaries and charting new territories for B2B.
The purpose of this role is to be a trusted strategic lead for the EMEA business of a leading global technology brand. The role will focus on messaging, research, qualitative interviews, and content strategy, enabling our client to deliver a consistent output of compelling voice of customer (VOC) assets.
You will need to have a strong grasp of B2B business strategy, including how brands organise themselves, what makes a successful brand or product campaign, the concepts of buying committees, and how to move specific audiences along a customer journey. You will carry out research (quantitative and qualitative) to build hypotheses and understand audiences. You will also be well-versed in emotive B2B storytelling to showcase our clients’ solutions and products, providing clear guidance for the design, copy, and video production team.
This role is London-based but some European travel may be required.
As a Strategist, you will be trusted to:
- Understand the current technology landscape and discuss technical products with senior leaders within our client base as well as with their customers.
- Be responsible for end-to-end strategic content scoping, ensuring assets and subjects are adequately researched and prepped, leading interviews, and briefing writers, designers, and video production teams.
- Ensure assets conclude on brief and meet the needs of the client.
- Confidently liaise with and interview senior leaders, adapting your style as necessary.
- Carry out independent research across a wide range of tools to test and build hypotheses.
- Build strong story arcs.
- Consult on how gaps in the customer journey can be addressed.
- Write in a clear and error-free manner, following a clear logic trail from findings to recommendations.
What you need to have, know, and do:
- Minimum 5+ years’ experience in B2B marketing.
- Experience in B2B marketing strategy for large, complex tech or software organisations.
- Experience collaborating and briefing other teams such as video production.
- Strong qualitative and quantitative research acumen; comfortable navigating, monitoring, and divining insight from research and senior conversations.
- Comfortable and competent use of Excel & PowerPoint.
- Demonstrable experience in audience and account research, brand/campaign/product/service positioning, messaging, customer journey mapping, content strategy, and content planning.
- Additional European languages are a plus.
Here at Havas, we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability, and other factors that have no bearing on an individual’s ability to perform their job.
Senior Strategist employer: Havas Group
Contact Detail:
Havas Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, and think about how your skills align with their goals. This will help you stand out as a candidate who truly gets them.
✨Tip Number 3
Practice your storytelling skills! As a Senior Strategist, you'll need to convey ideas clearly and compellingly. Use examples from your past experiences to illustrate your points during interviews.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Strategist
Some tips for your application 🫡
Show Your Human Side: When writing your application, let your personality shine through! We want to see the authentic you, so don’t be afraid to share your passion for B2B marketing and how you connect with audiences.
Be Rigorous in Your Approach: Make sure your application reflects a strong grasp of B2B strategy. Use clear examples from your experience that demonstrate your ability to conduct thorough research and develop compelling content strategies.
Add a Touch of Flair: Don’t just list your skills; show us how you’ve pushed boundaries in your previous roles. Highlight any innovative projects or campaigns you've worked on that showcase your creativity and strategic thinking.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Havas Group
✨Know Your B2B Inside Out
Make sure you brush up on the latest trends in B2B marketing, especially in the tech sector. Understand how brands position themselves and what makes a successful campaign. This knowledge will help you speak confidently about the industry during your interview.
✨Master the Art of Storytelling
Since emotive storytelling is key for this role, prepare examples of how you've crafted compelling narratives in past projects. Think about how you can showcase your ability to connect with audiences and convey complex ideas simply and effectively.
✨Research the Company and Its Clients
Dive deep into Ledger Bennett's work and their clients' businesses. Familiarise yourself with their recent campaigns and understand their voice of customer strategy. This will not only impress your interviewers but also help you tailor your responses to align with their goals.
✨Prepare for Qualitative Interviews
Since you'll be leading interviews with senior leaders, practice your interviewing skills. Think about the types of questions that will elicit valuable insights and how to adapt your style based on the audience. Being able to 'read the room' is crucial!
