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- Tasks: Lead media experience strategies and manage campaigns for diverse clients.
- Company: Join Havas Media Group, a leader in innovative media solutions.
- Benefits: Permanent position with equal opportunity and a commitment to diversity.
- Why this job: Shape the future of media with your expertise and creativity.
- Qualifications: 15+ years in media planning and a Master's degree in a relevant field.
- Other info: Collaborative environment with a focus on performance and innovation.
The predicted salary is between 54000 - 84000 £ per year.
The Channel Expertise Director is responsible for building the Media Experience (Mx) for a portfolio of clients on a specific channel. S/He is the keeper of the Mx (Media Experience) plan structure, negotiation and delivery.
Mission & Responsibilities
- Be responsible for building Media Experience (Mx) for your client portfolio on your channel(s) expertise in alignment with Mx Brief and Mx Development guidelines (omnichannel strategy).
- Champion Mx activation (Connection, Context, Content) on your channel by selecting Partners, using the relevant decision frameworks (MRP, MDM) to define placements and manage campaign flighting.
- Work with the Audience Architect to activate the right audience on your channel(s) and with the Mx Creative lead to materialise the suggested ideas.
- Ensure the Mx plan structure and delivery by using data visualization tools.
- Negotiate with relevant Media Partners on specific channels.
- Supervise the smooth running of campaigns respecting deadlines.
- Ensure client satisfaction on the campaign delivery and performance.
- Be accountable for reaching the target objectives/productivity plan, driving the trading teams in reaching their objectives.
- May contribute to cross media operations while leading on your channel expertise, alongside with the Media Development Director.
- May instruct digital media buying.
- Manage a team of channel experts and work in conjunction with (programmatic) trading team.
Previous experience & Industry background
- 15+ years in media planning Media Agency, Trading desk.
Qualifications & Languages
- Master's degree in Business, Marketing, Advertising.
- Languages: English (Advanced).
Soft skills & Competencies
- Understanding the business.
- Taking initiative.
- Focusing on performance.
- Building collaborative relationships.
- Media planning and media buying.
- Mx champion (Connection, Context, Content).
- Strong negotiation skills.
- Programmatic Data processing & management.
- Marketing strategy.
Technical skills
- Planning tools (i.e. Polaris Suite).
- Operational performance management tools (Pilot, IOMT).
- Business intelligence software (i.e. Tableau, Datorama, Power BI).
- Advertising technologies (i.e. ad servers, ad platforms).
Contract Type: Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.
Technical SEO Director in London employer: Havas Group
Contact Detail:
Havas Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Technical SEO Director in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and even role-playing with a friend. The more comfortable you are, the better you’ll perform when it counts!
✨Tip Number 3
Showcase your expertise! Create a portfolio or case studies that highlight your achievements in media planning and campaign management. We want to see how you’ve made an impact in previous roles, so don’t hold back!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Technical SEO Director in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Technical SEO Director role. Highlight your experience in media planning and any relevant tools you've used, like Polaris Suite or Tableau. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the role and how your background in media agencies can benefit us. Keep it engaging and personal – we love a good story!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you’ve driven performance and client satisfaction in past roles. Numbers speak volumes, and we’re all about results!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Havas Group
✨Know Your Media Experience Inside Out
Before the interview, make sure you thoroughly understand the concept of Media Experience (Mx) and how it applies to the role. Familiarise yourself with the Mx Brief and Mx Development guidelines, as well as the omnichannel strategy. This will help you demonstrate your expertise and show that you're ready to champion Mx activation.
✨Showcase Your Negotiation Skills
Since negotiation with media partners is a key part of the role, prepare examples from your past experiences where you've successfully negotiated deals. Be ready to discuss the frameworks you used, like MRP or MDM, and how they contributed to successful campaign outcomes. This will highlight your ability to drive results.
✨Demonstrate Data Savvy
As the role involves using data visualisation tools, brush up on your knowledge of tools like Tableau, Datorama, or Power BI. Be prepared to discuss how you've used these tools in previous roles to inform decision-making and improve campaign performance. Showing your comfort with data will set you apart.
✨Emphasise Team Leadership and Collaboration
This position requires managing a team of channel experts, so be ready to talk about your leadership style and how you foster collaboration. Share specific examples of how you've built strong relationships within teams and across departments to achieve common goals. This will demonstrate your capability to lead effectively.
