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- Tasks: Lead strategic direction for high-performance marketing assets and collaborate with clients and teams.
- Company: Join Havas, a global leader in innovative marketing solutions.
- Benefits: Enjoy a permanent role with opportunities for growth and a diverse work environment.
- Why this job: Make a real impact by shaping marketing strategies for top brands worldwide.
- Qualifications: Strong communication skills and a passion for strategic thinking required.
- Other info: Be part of a collaborative culture that values innovation and excellence.
The predicted salary is between 36000 - 60000 £ per year.
The primary job function of the Content Strategist with Prose on Pixels is to provide strategic direction and leadership for the development and production of high-performance assets that are activated for clients’ marketing campaigns. Such clients vary across their profiles (indirect and direct clients, global and local, Havas partner agencies…) and the outcomes they want to achieve. The Content Architect will partner with global / key local clients, Havas agencies, and Production leadership to deliver impact and fulfil the Audience First Production vision.
The Content Strategist will have a clear understanding of the strategic focus of our own Audience First Production business and understand the need for developing profitable business from existing and new clients. In order to do this the Content Architect must develop an understanding about each client’s business, the audiences we need to reach, and about the range of Create, Scale and Personalize Production services we have available (or can develop) to support the achievement of their objectives.
The Content Strategist will deliver impact with three key Strategic contributions:
- Audience First Asset Mapping. Partnering with Agency and Client teams to bring strategic, business focused rigour to the definition of Audience First asset sets to be produced.
- Audience First Craft Enhancement. Partnering with Agency and Production teams to ensure best-in-craft asset development. This involves providing insight into the formats, styles, features, expression, and technology to best deliver desired outcomes.
- Audience First Measurement and Optimization. Partnering with Agency and Client teams to determine KPIs for measurement, the associated methodology for measurement, optimization criteria and ongoing optimization recommendations that follow the data.
Successful fulfilment of the role involves working with clients and Havas agencies as a valued partner / expert. This includes being able to present with confidence and talk knowledgeably to establish credibility, enlighten with knowledge / insight, and enable understanding of an optimal solution. The Content Strategist must be committed to providing the very highest quality of service and inspire their colleagues to do likewise. This requires a capability to lead by example and demonstrate, by their own commitment to excellence, the personal and technical standards expected of a leader with Havas.
Further, acknowledging that collaboration is core to our success, the role will involve championing collaboration through the Prose on Pixels network, providing the example and encouragement for teams to deliver progress as a team.
The value we will provide to clients will evolve at the pace of Audience First insight. Consequently, so too will the value delivered by the role. The Content Strategist will have the ability and agility to evolve thinking and delivery accordingly.
Key Responsibilities
The day-to-day would typically include the following:
- Audience First Scope Definition - Working with agency teams to apply Audience First rigour to the development / rationalization of asset scope.
- Audience First Insight for Craft Enhancement - Working with agency Creative and Production teams to guide asset development with Audience First insight.
- Measurement - Identifying appropriate KPIs with clients for measurement across offline media, online media, brand and business metrics.
- Optimization - Forming recommendations and leading discussion related to optimization opportunities for campaigns and assets.
- Business Development - Working with Production leadership across hubs to respond to new business opportunities.
Person Specification
To succeed in an impact focused, collaborative, fast-moving environment you need to have energy, drive, determination and a positive attitude. You need to be a great communicator, able to build rapport and productive working relationships with clients and with colleagues.
Your personal presence and polished presentation skills will enable successful conversion of opportunities. Your motivation, desire for success, concern for excellence and thought-leadership capabilities will help drive the development and delivery of Audience First Production projects that exceed expectations.
You will be able to manage the performance of your team and help them to develop their skills. You will have a commercial awareness, the curiosity to explore the challenges facing your clients and a desire to seek opportunities for improving business success.
The role is not…. A focused Creative Strategy, Media Strategy or Business Strategy role. The role is very much hybrid. The Content Strategist will collaborate with clients, media and creative partners, and production colleagues, to bring Production closer to the core of the business.
Strategy Manager in London employer: Havas Group
Contact Detail:
Havas Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategy Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their Audience First approach and think about how your skills can contribute to their goals. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of a Content Strategist. Highlight your strategic thinking and ability to collaborate effectively with teams, as these are key to success in this position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Havas team.
We think you need these skills to ace Strategy Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Strategy Manager role. Highlight your experience in audience-focused strategies and how you've successfully collaborated with clients and teams in the past.
Showcase Your Insights: Demonstrate your understanding of Audience First Production by sharing specific examples of how you've used data to drive strategic decisions. This will show us that you can bring valuable insights to the table.
Be Authentic: Let your personality shine through in your application. We want to see your passion for the role and how you can contribute to our collaborative culture at Havas. Don’t be afraid to share your unique perspective!
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This helps us keep track of your application and ensures it gets the attention it deserves!
How to prepare for a job interview at Havas Group
✨Know Your Audience
Before the interview, research the company and its clients thoroughly. Understand their marketing strategies and how they align with the Audience First Production vision. This will help you speak knowledgeably about how you can contribute to their goals.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully mapped audience needs to strategic outcomes in previous roles. Be ready to discuss specific KPIs you've set and how you've used data to optimise campaigns. This will demonstrate your ability to think strategically and deliver results.
✨Demonstrate Collaboration Skills
Since collaboration is key in this role, come prepared with stories that highlight your experience working with cross-functional teams. Discuss how you've led projects or initiatives that required input from various stakeholders, showcasing your ability to inspire and motivate others.
✨Polished Presentation Skills
Practice your presentation skills before the interview. You may be asked to present ideas or strategies, so ensure you can communicate clearly and confidently. Use visuals if necessary, and be ready to engage your interviewers with insightful questions about their current projects.