At a Glance
- Tasks: Lead exciting client projects and manage integrated campaigns with creativity and strategy.
- Company: Join One Green Bean, a dynamic agency aiming to be a global creative leader.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and team development.
- Why this job: Be the driving force behind impactful campaigns and build strong client relationships.
- Qualifications: 2-4 years in PR or communications, with excellent project management and client relationship skills.
The predicted salary is between 33750 - 41250 £ per year.
About OGB
A comms agency with ambitions to be one of the most creative companies in the world. While we specialise in PR, social, influencer and events, our focus remains on ideas that change the game. We believe brands can be entertaining while adding value to the lives of their customers if they have the right partner agency who delivers creative ambition with attention to detail. These are the two points most important to us. Our independently minded business is part of Havas; a 22-location-strong holding company that shares our values.
The Role
You're taking the reins! You're the primary day-to-day contact for key client projects, juggling multiple plates with finesse. You ensure projects run smoothly, keep clients happy, and effectively translate creative brilliance into tangible outcomes. Your mission: become the trusted advisor, the problem-solver, and the strategic bridge between OGB and our clients.
We are looking for an ambitious and proactive Account Manager who will be the driving force behind key client projects. You will manage integrated campaigns, foster strong client relationships, and ensure the seamless execution of impactful PR, social media, influencer, and content strategies. This role requires a blend of strategic thinking, meticulous project management, and a passion for delivering outstanding results that exceed client expectations.
Key Responsibilities
- Client Servicing
- Own client relationships, leading conversations and proactively anticipating upcoming issues on the account.
- Deliver brilliant client servicing, providing results within scope, and identifying opportunities to grow and achieve client business objectives.
- Develop rapport and build strong relationships through regular client connections and consistent proactive communication.
- Seek feedback to continuously improve client servicing and relationship quality.
- Contribute with meaningful and beneficial actions, managing the collation of client decks and presentations.
- Educate clients on the value and nuances of earned media, effectively managing expectations regarding coverage outcomes and timelines.
- Project Delivery & Execution
- Manage integrated social, PR, influencer, and content campaigns from briefing to delivery, ensuring work is on time, on budget, and on point.
- Develop and manage comprehensive project plans, timelines, and budgets for multiple consumer PR campaigns, ensuring all deliverables meet One Green Bean’s quality standards and deadlines.
- Coordinate campaign activity including press send-outs, influencer visits, and brand activations.
- Proactively anticipate blockers, risks, and challenges to success and implement mitigation strategies.
- Drive innovation forward through a test-and-learn approach in campaign execution.
- Strategic Counsel & Insights
- Develop comprehensive project briefs that inspire breakthrough creative and strategic thinking.
- Present work and articulate creative rationale to clients with clarity and conviction.
- Ensure a deep understanding of client business objectives, target audiences, and brand guidelines to inform all campaign efforts.
- Collaborate with strategy and creative teams to shape insights, refine ideas, and ensure work ladders up to brand and business goals.
- Bring platform fluency, creator knowledge, and cultural awareness to every conversation and recommendation.
- Demonstrate genuine curiosity about consumer culture, current events, and the digital landscape, with the ability to identify and leverage trends.
- Apply audience segmentation, data storytelling, platform innovation, and ESG communications principles to campaigns.
- Contribute to creative brainstorms and campaign planning to ensure ideas are earned media-centric.
- Performance & Analytics
- Oversee reporting across social, PR, and content, turning data into actionable insights for clients.
- Manage scopes, budgets, forecasting, and resourcing with confidence and transparency.
- Track press and influencer coverage, compile coverage reports, and support campaign analysis and optimisation.
- Team Leadership & Collaboration
- Lead internal teams with clarity, ensuring everyone understands priorities, deliverables, and timelines.
- Effectively manage up to senior team members and down to direct reports and junior team members.
- Foster a collaborative environment, guiding and supporting junior team members in their development.
Essential Skills and Behaviours
- Proven ability to own and nurture client relationships, becoming a trusted advisor.
- Excellent project management skills, with the ability to manage multiple complex campaigns simultaneously.
- Strong strategic thinking and problem-solving abilities.
- Exceptional written and verbal communication skills, with confidence in presenting to clients.
- Proactive and innovative approach to campaign development and execution.
- Robust understanding of the media landscape, social platforms, and influencer marketing.
- Strong financial acumen for managing budgets, scopes, and forecasting.
- A natural leader who can motivate and guide internal teams.
- Highly organised with meticulous attention to detail.
- Team player with a positive, resilient, and can-do attitude.
- Sense of humour.
Desired Experience
- 2-4 years’ experience in a PR, communications, social media, or integrated agency environment, specifically at Account Manager level.
- Demonstrated experience in independently leading and managing integrated consumer PR campaigns.
- Experience with budget management, forecasting, and resource allocation.
- Proven track record of developing strong client relationships and identifying growth opportunities.
- Experience in supervising or mentoring junior team members.
Account Manager employer: Havas Events
One Green Bean is an exceptional employer that fosters a vibrant and creative work culture in the heart of London. With a strong emphasis on employee growth, we offer opportunities for professional development and encourage innovative thinking, ensuring that our team members are not just part of the agency but integral to its success. Our hybrid working model promotes work-life balance while being part of a dynamic team that values collaboration, creativity, and fun.
StudySmarter Expert Advice🤫
We think this is how you could land Account Manager
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Havas Events. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Havas Events, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Havas Events inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Account Manager
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Havas Events. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Havas Events.
How to prepare for a job interview at Havas Events
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.