Senior Marketing Strategist in London

A little bit about us Inviqa is a full-service digital agency that designs and builds exceptional digital experiences. We blend strategy, insight, design, and engineering — underpinned by best-in-class technology and agile methodologies. We pride ourselves on being innovative problem-solvers focused on delivering better customer and business outcomes for our clients by designing and building digital services (apps, websites, ecommerce solutions).

We are immensely proud of the long-lasting client relationships we build — for clients such as Arsenal, who have been a client for the past 10 years, to Talk Mobile who we took from zero to 500,000 customers in just four years, to working with Starbucks across 28 EMEA markets. Most recently we have engaged with a prominent UK charity to transform their current website architecture and offer a more accessible online experience for their audiences.

We are part of the Havas CX network which means we have access to XD and engineering teams across the globe and can bring in experts in business consultancy or customer engagement dependent on a client's needs. Our London office is based in the Havas Kings Cross Village where you can collaborate and learn from over 26 different marketing disciplines from advertising to media to PR and social. We operate a remote and hybrid working approach, giving our people the flexibility to find a good work-life balance whilst still being connected to customers and colleagues.

As an agency we put people first, building brilliant things for other people. Empathy underpins everything we do, and we do our best work when we work together, taking pride in creating high quality solutions. We're experts at helping brands better connect to their customers through great digital platform experiences. We engage with businesses across a broad set of industries, including retail, travel and leisure, entertainment, luxury, pharma and not for profit sectors.

We specialise in delivering innovative user-centric design and flexible technologies to address complex business and user needs, all delivered through agile methodologies. Our clients and prospects are looking for strategic advice that helps them realise the benefits of this approach for their customers, business, and internal teams.

We need a Digital Strategist who can not only ask the right questions of our clients and identify the key challenges for our prospects but also distil and translate these into business and customer benefit recommendations. Briefing and working collaboratively with teams across the agency — our strategists deliver cohesive, compelling, and thorough proposals and solutions.

The Digital Strategist is a pivotal role within Inviqa. They understand the strategic agenda of the clients and prospects, help to define it where it is missing, identify opportunities, and propose solutions. Working across all Inviqa departments as well as integrating with partners across the broader Havas network, our strategists translate desired business outcomes into coherent recommendations that leverage great strategy, experience design and flexible technologies to deliver real business and customer benefits.

The Digital Strategist will work across both new and existing business. The Digital Strategist will perform a strategic role across client accounts. They will help shape and facilitate discoveries, driving the design and composition of workshops and interviews, leaning on subject matter experts as needed. They will proactively bring new thinking and innovations to our clients, fostering deeper relationships by understanding each client's strategic agenda and making recommendations based on Inviqa's expertise and services, as well as those from the wider Havas CX network, village and our industry partners.

Working with the business development team and relevant subject matter experts, the Digital Strategist helps to define the strategic story we tell in our new business engagements. This role will be part of Inviqa's Digital Strategy team, reporting into the Strategy Director, and will collaborate with colleagues across the business on client accounts.

We are looking for a strategist with 4+ years working either in a full-service digital agency or as part of a small IT or digital consultancy. You will have experience providing strategic insight on client accounts and winning new business. Experience in a large agency is not a pre-requisite - what is important is curiosity, flexibility and a collaborative approach that helps guide our subject matter experts to deliver solutions that meet the strategic business and customer needs of our clients and prospects.

While not a technical role, we are looking for someone who has a clear understanding of how technology fits within the overall solution and the broader benefits of flexible technologies including composable architecture, even if they do not have direct experience. Someone who can work with and know when to bring in a wide range of expertise based on the ask of the project from solutions architects to experience directors to business analysts, CRO experts and technical engineering leads.

We're also looking for good data and AI literacy and proactiveness — you don't need to be technically proficient in data science or AI tools, but you should be comfortable interpreting data to support your recommendations, and genuinely curious about how AI and emerging technologies could shape client solutions or the way we work. A curious, flexible, and solution-focused mindset is vital.

We are looking for someone who is a natural problem-solver with the ability to conceptualise innovative digital solutions for business challenges, and who has excellent written and verbal communication skills.

Responsibilities | The role Create and deliver energising workshops during the discovery phase of a project so that we find out all we need about a client's business, so we can define a digital strategy which is both viable and feasible. Serve as the strategic point of reference throughout a project or engagement, ensuring the work our teams deliver is always tied back to strategic client objectives and that we can convey that narrative to our clients.

Bring a curious, proactive approach to data and AI — using data and measurement to identify how best to measure the impact of our work in delivering business and customer outcomes and staying alert to how AI-enabled tools and approaches could benefit our clients or our own ways of working. Create roadmaps that provide our clients and delivery teams with a clear path to realising the future vision state, demonstrating understanding of what impacts this might have on people and processes within the clients' organisations as well as its digital ecosystem.

Help clients build the business case for recommended initiatives, including materials that support internal budget requests and client-side buy-in. Actively engage with and build relationships with relevant village partners, helping to shape joint propositions or identify where a 'better together' approach will benefit our clients or prospects. Work alongside other strategists within the agency. Thought Leadership in the strategic space by being up to date and curious about relevant trends — including data and AI — which will impact the ways in the demands people will make of our technology solutions.

You'll get the agility, entrepreneurship, and sense of ownership of a small agency, with the support of a big agency network — the best of both worlds! A diverse and supportive team at Inviqa, the digital experience agency within Havas UK 25 days holiday, 3 days off between Christmas and New Year, and your birthday off Flexibility around your working hours and patterns: work in a way that suits you A large degree of autonomy and progression along with support to develop your skills through our generous training budgets and the chance to attend/present at relevant conferences The opportunity to participate in impactful work for some amazing world-famous brands like Starbucks, Arsenal FC, TalkMobile, and many others.

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.

Summary Location: London Type: Full time