At a Glance
- Tasks: Lead digital marketing strategy and oversee content production for a fitness brand.
- Company: Join a thriving fitness, wellbeing, and nutrition company with a dynamic culture.
- Benefits: Enjoy hybrid working, paid holidays, and a flexible work-from-home policy.
- Other info: Collaborate with a passionate team and explore exciting brand expansion opportunities.
- Why this job: Make a real impact by growing a brand and engaging audiences across platforms.
- Qualifications: 5+ years in digital marketing with proven success in social media and content growth.
The predicted salary is between 60000 - 80000 € per year.
Our Client is a Fitness, Wellbeing and Nutrition company. Due to recent company growth, they require a professional to oversee all aspects of their online brand growth, content production, marketing strategy and social media expansion. This is a senior leadership role for someone with proven experience in scaling personal brands, managing multi-platform content ecosystems, coordinating teams and driving audience growth, engagement and lead generation.
Duties & Responsibilities:
- Digital Marketing & Growth
- Lead and execute the overall digital marketing strategy
- Grow brand awareness, reach, engagement and lead generation
- Expand the business onto new and emerging social media platforms
- Develop and manage organic and paid content strategies
- Monitor trends, analytics and platform performance
- Improve conversion across social media, email and marketing funnels
- Work closely with sales and setter teams to improve lead quality and bookings
- Social Media Management
- Oversee all social media platforms including: Instagram; Facebook; TikTok; YouTube; LinkedIn; Podcast platforms
- Content Creation & Production
- Plan, script and oversee content creation
- Coordinate video production, editing and publishing
- Assist with creative direction for reels, podcasts and campaigns
- Develop high-performing hooks, captions, CTAs and educational content
- Organise and manage content shoots and production days
- Podcast Management
- Assist in launching and scaling a new podcast
- Help set up and manage a podcast studio
- Coordinate guests, scheduling and production
- Manage recording, editing and publishing workflows
- Email & Internal Marketing
- Manage email marketing campaigns and newsletters
- Assist with webinar and event promotion campaigns
- Team Coordination & Collaboration
- Liaise with editors, VAs, setters, sales team and external partners
- Coordinate collaborations and partnership opportunities
- Events & Brand Expansion
- Assist with planning and coordinating live events and workshops
- Support in-person brand experiences and client events
Person Specification:
- A minimum of 5 years experience in digital marketing, content or brand growth
- Proven track record growing social media brands and online audiences
- Strong understanding of content strategy and platform algorithms
- Experience managing podcasts and YouTube channels
Skills:
- Digital marketing
- Email marketing
- Event planning
- Social media management
- Content creation
Benefits:
- Work From Home
- Hybrid working
- Paid Holidays
Head of Digital Marketing & Content employer: Haughey Recruitment
Our Client is an exceptional employer, offering a dynamic work culture that fosters creativity and innovation in the fitness, wellbeing, and nutrition sector. With a strong emphasis on employee growth, they provide opportunities for professional development and collaboration within a supportive team environment. The hybrid working model and generous paid holidays further enhance the appeal of this role, making it an ideal choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing & Content
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects and content strategies. This is your chance to shine and demonstrate how you can grow brands and engage audiences.
✨Tip Number 3
Be proactive! Don’t wait for job postings to appear. Reach out directly to companies you admire, like our client in fitness and wellbeing. Express your interest and share how you can contribute to their growth.
✨Tip Number 4
Prepare for interviews by researching the company’s current digital presence. Bring ideas to the table on how you can enhance their brand awareness and engagement. We love seeing candidates who are ready to hit the ground running!
We think you need these skills to ace Head of Digital Marketing & Content
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the job description. Highlight your achievements in digital marketing, content creation, and social media management to show us you’re the perfect fit!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about fitness, wellbeing, and nutrition, and how your experience aligns with our goals. Be genuine and let your personality come through!
Showcase Your Digital Savvy:Since this role is all about digital marketing, don’t forget to include links to your online presence. Whether it’s your LinkedIn profile, personal blog, or social media accounts, we want to see how you engage with audiences!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Haughey Recruitment
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially in fitness and wellness. Be ready to discuss specific strategies you've implemented in the past that led to measurable growth. This shows you're not just familiar with the theory but have practical experience.
✨Showcase Your Content Creation Skills
Prepare a portfolio of your best content pieces, whether it's social media posts, videos, or podcasts. Highlight how these pieces contributed to brand growth and engagement. Being able to demonstrate your creative process will set you apart from other candidates.
✨Be Ready to Discuss Team Coordination
Since this role involves liaising with various teams, come prepared with examples of how you've successfully coordinated projects in the past. Talk about any challenges you faced and how you overcame them, showcasing your leadership and collaboration skills.
✨Understand the Company’s Brand Voice
Research the company’s existing content and social media presence. Be ready to discuss how you would enhance their brand voice and expand their reach. Showing that you understand their audience and can align with their values will demonstrate your commitment to their mission.
