At a Glance
- Tasks: Lead digital marketing strategy and oversee content production for a fitness brand.
- Company: Join a thriving fitness, wellbeing, and nutrition company with exciting growth.
- Benefits: Enjoy hybrid working, paid holidays, and a dynamic work environment.
- Other info: Collaborate with a creative team and manage exciting projects like podcasts and events.
- Why this job: Make a real impact by growing a brand and engaging audiences across platforms.
- Qualifications: 5+ years in digital marketing with proven success in brand growth and social media.
The predicted salary is between 60000 - 80000 £ per year.
Our Client is a Fitness, Wellbeing and Nutrition company. Due to recent company growth, they require a Head of Digital Marketing & Content professional to oversee all aspects of their online brand growth, content production, marketing strategy and social media expansion. This is a senior leadership role for someone with proven experience in scaling personal brands, managing multi-platform content ecosystems, coordinating teams and driving audience growth, engagement and lead generation.
Duties & Responsibilities:
- Digital Marketing & Growth
- Lead and execute the overall digital marketing strategy
- Grow brand awareness, reach, engagement and lead generation
- Expand the business onto new and emerging social media platforms
- Develop and manage organic and paid content strategies
- Monitor trends, analytics and platform performance
- Improve conversion across social media, email and marketing funnels
- Work closely with sales and setter teams to improve lead quality and bookings
- Social Media Management
- Oversee all social media platforms including: Instagram; Facebook; TikTok; YouTube; LinkedIn; Podcast platforms
- Content Creation & Production
- Plan, script and oversee content creation
- Coordinate video production, editing and publishing
- Assist with creative direction for reels, podcasts and campaigns
- Develop high-performing hooks, captions, CTAs and educational content
- Organise and manage content shoots and production days
- Podcast Management
- Assist in launching and scaling a new podcast
- Help set up and manage a podcast studio
- Coordinate guests, scheduling and production
- Manage recording, editing and publishing workflows
- Email & Internal Marketing
- Manage email marketing campaigns and newsletters
- Assist with webinar and event promotion campaigns
- Team Coordination & Collaboration
- Liaise with editors, VAs, setters, sales team and external partners
- Coordinate collaborations and partnership opportunities
- Events & Brand Expansion
- Assist with planning and coordinating live events and workshops
- Support in-person brand experiences and client events
Person Specification:
- A minimum of 5 years experience in digital marketing, content or brand growth
- Proven track record growing social media brands and online audiences
- Strong understanding of content strategy and platform algorithms
- Experience managing podcasts and YouTube channels
Skills:
- Digital marketing
- Email marketing
- Event planning
- Social media management
- Content creation
Benefits:
- Work From Home
- Hybrid working
- Paid Holidays
Head of Digital Marketing & Content TLNT1_NI in Dungannon employer: Haughey Recruitment
Our Client is an exceptional employer that champions a vibrant work culture focused on fitness, wellbeing, and nutrition. With a commitment to employee growth, they offer hybrid working arrangements, generous paid holidays, and opportunities to lead innovative digital marketing strategies in a rapidly expanding environment. Joining this team means being part of a dynamic organisation that values creativity and collaboration, making it an ideal place for professionals seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing & Content TLNT1_NI in Dungannon
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Haughey Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Haughey Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Haughey Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Haughey Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital Marketing & Content TLNT1_NI in Dungannon
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Haughey Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Haughey Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Haughey Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Haughey Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Haughey Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Haughey Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
