At a Glance
- Tasks: Lead digital marketing strategy and oversee content production for a fitness brand.
- Company: Join a thriving fitness, wellbeing, and nutrition company with a dynamic culture.
- Benefits: Enjoy hybrid working, paid holidays, and a flexible work-from-home policy.
- Other info: Collaborate with a creative team and explore exciting brand expansion opportunities.
- Why this job: Make a real impact by growing a brand and engaging audiences across platforms.
- Qualifications: 5+ years in digital marketing with proven success in social media growth.
The predicted salary is between 60000 - 80000 £ per year.
Our Client is a Fitness, Wellbeing and Nutrition company. Due to recent company growth, they require a professional to oversee all aspects of their online brand growth, content production, marketing strategy and social media expansion. This is a senior leadership role for someone with proven experience in scaling personal brands, managing multi-platform content ecosystems, coordinating teams and driving audience growth, engagement and lead generation.
Duties & Responsibilities:
- Digital Marketing & Growth
- Lead and execute the overall digital marketing strategy
- Grow brand awareness, reach, engagement and lead generation
- Expand the business onto new and emerging social media platforms
- Develop and manage organic and paid content strategies
- Monitor trends, analytics and platform performance
- Improve conversion across social media, email and marketing funnels
- Work closely with sales and setter teams to improve lead quality and bookings
- Social Media Management
- Oversee all social media platforms including: Instagram; Facebook; TikTok; YouTube; LinkedIn; Podcast platforms
- Content Creation & Production
- Plan, script and oversee content creation
- Coordinate video production, editing and publishing
- Assist with creative direction for reels, podcasts and campaigns
- Develop high-performing hooks, captions, CTAs and educational content
- Organise and manage content shoots and production days
- Podcast Management
- Assist in launching and scaling a new podcast
- Help set up and manage a podcast studio
- Coordinate guests, scheduling and production
- Manage recording, editing and publishing workflows
- Email & Internal Marketing
- Manage email marketing campaigns and newsletters
- Assist with webinar and event promotion campaigns
- Team Coordination & Collaboration
- Liaise with editors, VAs, setters, sales team and external partners
- Coordinate collaborations and partnership opportunities
- Events & Brand Expansion
- Assist with planning and coordinating live events and workshops
- Support in-person brand experiences and client events
Person Specification:
- A minimum of 5 years experience in digital marketing, content or brand growth
- Proven track record growing social media brands and online audiences
- Strong understanding of content strategy and platform algorithms
- Experience managing podcasts and YouTube channels
Skills:
- Digital marketing
- Email marketing
- Event planning
- Social media management
- Content creation
Benefits:
- Work From Home
- Hybrid working
- Paid Holidays
Head of Digital Marketing & Content JBLE1_NI in Dungannon employer: Haughey Recruitment
Our Client is an exceptional employer, offering a dynamic work culture that fosters creativity and innovation in the fitness, wellbeing, and nutrition sector. With a strong emphasis on employee growth, they provide opportunities for professional development and collaboration within a supportive team environment. The hybrid working model and generous paid holidays further enhance the appeal of this role, making it an ideal choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Marketing & Content JBLE1_NI in Dungannon
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or through mutual connections. A personal introduction can make all the difference when you're aiming for that Head of Digital Marketing role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past digital marketing campaigns, content strategies, and social media successes. This will give potential employers a taste of what you can bring to their brand.
✨Tip Number 3
Stay ahead of the game! Keep up with the latest trends in digital marketing and content creation. Share your insights on social media to position yourself as a thought leader in the fitness and wellness space.
✨Tip Number 4
Apply directly through our website! We love seeing candidates who are proactive. Tailor your application to highlight your experience in scaling brands and managing multi-platform content ecosystems.
We think you need these skills to ace Head of Digital Marketing & Content JBLE1_NI in Dungannon
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in digital marketing and content creation. We want to see how your skills align with our needs, so don’t be shy about showcasing your achievements!
Showcase Your Creativity:Since this role involves a lot of content production, include examples of your previous work. Whether it’s social media campaigns or podcasts, we love seeing your creative flair and how you’ve engaged audiences in the past.
Be Data-Driven:We’re all about results! When you describe your past roles, include metrics and analytics that demonstrate your impact on brand growth and engagement. Numbers speak volumes, so let them do the talking for you.
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Haughey Recruitment
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially those relevant to fitness and wellness. Be ready to discuss specific strategies you've implemented in the past that led to measurable growth.
✨Showcase Your Content Creation Skills
Prepare a portfolio of your best content work, including social media posts, videos, and any podcasts you've managed. Highlight how your creative direction has driven engagement and audience growth.
✨Demonstrate Team Coordination Experience
Be ready to share examples of how you've successfully coordinated teams in previous roles. Discuss your approach to collaboration and how you ensure everyone is aligned towards common goals.
✨Engage with Their Brand
Before the interview, take some time to engage with the company's online presence. Familiarise yourself with their social media platforms and content style, and be prepared to suggest ideas for improvement or expansion.
