At a Glance
- Tasks: Lead digital marketing strategy and oversee content production for a fitness brand.
- Company: Join a thriving fitness, wellbeing, and nutrition company with a dynamic culture.
- Benefits: Enjoy hybrid working, paid holidays, and a flexible work-from-home policy.
- Other info: Collaborate with a creative team and coordinate exciting events and podcasts.
- Why this job: Make a real impact by growing a brand and engaging audiences across platforms.
- Qualifications: 5+ years in digital marketing with proven success in brand growth and audience engagement.
The predicted salary is between 60000 - 80000 £ per year.
Our Client is a Fitness, Wellbeing and Nutrition company. Due to recent company growth, they require a Head of Digital Marketing & Content professional to oversee all aspects of their online brand growth, content production, marketing strategy and social media expansion. This is a senior leadership role for someone with proven experience in scaling personal brands, managing multi-platform content ecosystems, coordinating teams and driving audience growth, engagement and lead generation.
Duties & Responsibilities:
- Digital Marketing & Growth
- Lead and execute the overall digital marketing strategy
- Grow brand awareness, reach, engagement and lead generation
- Expand the business onto new and emerging social media platforms
- Develop and manage organic and paid content strategies
- Monitor trends, analytics and platform performance
- Improve conversion across social media, email and marketing funnels
- Work closely with sales and setter teams to improve lead quality and bookings
- Social Media Management
- Oversee all social media platforms including: Facebook; YouTube; Podcast platforms
- Content Creation & Production
- Plan, script and oversee content creation
- Coordinate video production, editing and publishing
- Assist with creative direction for reels, podcasts and campaigns
- Develop high-performing hooks, captions, CTAs and educational content
- Organise and manage content shoots and production days
- Podcast Management
- Assist in launching and scaling a new podcast
- Help set up and manage a podcast studio
- Coordinate guests, scheduling and production
- Manage recording, editing and publishing workflows
- Email & Internal Marketing
- Manage email marketing campaigns and newsletters
- Assist with webinar and event promotion campaigns
- Team Coordination & Collaboration
- Liaise with editors, VAs, setters, sales team and external partners
- Coordinate collaborations and partnership opportunities
- Events & Brand Expansion
- Assist with planning and coordinating live events and workshops
- Support in-person brand experiences and client events
Person Specification:
- A minimum of 5 years experience in digital marketing, content or brand growth
- Proven track record growing social media brands and online audiences
- Strong understanding of content strategy and platform algorithms
- Experience managing podcasts and YouTube channels
Skills:
- Digital marketing
- Email marketing
- Event planning
- Social media management
- Content creation
Benefits:
- Work From Home
- Hybrid working
- Paid Holidays
Head of Digital & Content Marketing in Dungannon employer: Haughey Recruitment
Our Client is an exceptional employer, offering a dynamic work culture that fosters creativity and innovation in the fitness, wellbeing, and nutrition sector. With a strong emphasis on employee growth, they provide opportunities for professional development and collaboration within a supportive team environment. The hybrid working model and generous paid holidays further enhance the appeal of this role, making it an ideal choice for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital & Content Marketing in Dungannon
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We can’t stress enough how personal connections can open doors that applications alone can’t.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This is your chance to shine and demonstrate your expertise in content creation and brand growth.
✨Tip Number 3
Prepare for interviews by researching the company’s current digital presence. We recommend coming up with ideas on how you could enhance their social media strategy or content production – it shows initiative!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Digital & Content Marketing in Dungannon
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Digital & Content Marketing role. Highlight your experience in digital marketing and content strategy, and show us how you've successfully grown brands in the past.
Showcase Your Achievements:We want to see your impact! Include specific examples of how you've driven audience growth and engagement. Use numbers and metrics where possible to demonstrate your success in previous roles.
Be Creative with Your Content:Since this role involves content creation, don’t hesitate to showcase your creativity. Whether it’s a unique cover letter format or a portfolio of your work, let your personality shine through!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity in our growing team!
How to prepare for a job interview at Haughey Recruitment
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially those relevant to fitness and wellness. Be ready to discuss specific strategies you've implemented in the past that led to measurable growth.
✨Showcase Your Content Creation Skills
Prepare a portfolio of your best content pieces, whether they’re social media posts, blogs, or videos. Highlight how these pieces contributed to brand growth and engagement, and be ready to discuss your creative process.
✨Demonstrate Leadership Experience
Since this is a senior role, be prepared to share examples of how you've successfully led teams in the past. Discuss your approach to team coordination and how you’ve driven collaboration across different departments.
✨Engage with Their Brand
Before the interview, take some time to engage with the company's online presence. Familiarise yourself with their social media platforms and content style, and come prepared with ideas on how you could enhance their brand visibility and audience engagement.
