Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the customer journey and marketing strategy in a B2C legal environment.
- Company: Join a specialist legal boutique in Manchester focused on client experience.
- Benefits: Enjoy a hybrid working model with 3 days in the office and 2 days remote.
- Why this job: Make a tangible impact on client engagement and firm growth without micromanagement.
- Qualifications: Must have senior marketing experience in a B2C sector and law firm.
- Other info: Opportunity to work with partners and third-party providers to drive client acquisition.
The predicted salary is between 43200 - 72000 £ per year.
An exciting and unique opportunity has come up in Manchester for a Head of Client Experience and Marketing to join a specialist legal boutique.
This is the chance for someone to come in and take ownership of the customer journey in a B2C legal environment, focusing on the marketing strategy, customer acquisition and optimization of the customer journey. Leading a small team, you will work alongside the partnership and 3rd party providers to originate new clients and increase existing client lifetime value. You will bring your commercial and creative acumen to bear and play an instrumental part in the continued growth of the firm.
From a marketing perspective, you will be looking at gaining maximum ROI on your budget whilst supporting the partners to achieve their targets. You will create the strategy behind the communication, customer acquisition, brand development and digital reach of the organisation. Hand in glove with this sits the client experience. As your customers journey through the lifecycle of their claim you will be developing new and innovative ways to ensure maximum engagement with the process, focusing on key metrics around reduction of client withdrawal and enhancing retention.
This role will be largely based in Manchester but they do offer a hybrid working model. You will be 3 days in Manchester, 2 days from home. They also have offices in London and Birmingham and time spent there will be required of occasion. You will have the chance to take ownership, wrap your arms around something and make a tangible difference to the bottom line. There will be no micro management but relationship management will be a key element to the success of the role.
Successful applicants will need to have worked in a B2C sector and in a law firm in a senior marketing capacity before in order to progress their application.
Head of Client Experience and Marketing employer: Hatch Recruitment
Contact Detail:
Hatch Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Client Experience and Marketing
✨Tip Number 1
Familiarize yourself with the specific challenges and opportunities in the B2C legal sector. Understanding the nuances of client experience in this environment will help you articulate your vision for enhancing customer journeys during interviews.
✨Tip Number 2
Network with professionals in the legal marketing space, especially those who have experience in boutique firms. Building these connections can provide valuable insights and potentially lead to referrals or recommendations.
✨Tip Number 3
Prepare to discuss specific metrics and strategies you've used in previous roles to improve client retention and acquisition. Being able to showcase your results will demonstrate your capability to drive growth in this position.
✨Tip Number 4
Research the firm’s current marketing strategies and client engagement practices. This knowledge will allow you to propose innovative ideas that align with their goals, showing that you're proactive and ready to make an impact from day one.
We think you need these skills to ace Head of Client Experience and Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2C marketing, particularly within a legal environment. Emphasize any leadership roles and specific achievements that demonstrate your ability to enhance client experiences and optimize customer journeys.
Craft a Compelling Cover Letter: In your cover letter, express your passion for client experience and marketing in the legal sector. Discuss how your commercial and creative skills can contribute to the firm's growth and how you plan to maximize ROI on marketing budgets.
Showcase Relevant Metrics: When detailing your past experiences, include specific metrics that showcase your success in client acquisition, retention, and engagement. This could be percentage increases in client retention rates or successful marketing campaigns that led to significant ROI.
Highlight Team Leadership Experience: Since this role involves leading a small team, make sure to highlight your leadership experience. Discuss how you've successfully managed teams in the past, focusing on collaboration with partners and third-party providers to achieve common goals.
How to prepare for a job interview at Hatch Recruitment
✨Showcase Your B2C Experience
Make sure to highlight your previous experience in the B2C sector, especially within a legal environment. Be prepared to discuss specific strategies you implemented that led to successful customer acquisition and retention.
✨Demonstrate Leadership Skills
As this role involves leading a small team, be ready to share examples of how you've successfully managed teams in the past. Discuss your approach to fostering collaboration and driving results without micromanagement.
✨Focus on ROI and Budget Management
Prepare to talk about how you've maximized ROI on marketing budgets in previous roles. Bring concrete examples of campaigns you executed that achieved significant returns and how you measured their success.
✨Innovative Client Engagement Strategies
Think about innovative ways you've enhanced client engagement in previous positions. Be ready to discuss metrics you used to track client satisfaction and retention, and how you adapted strategies based on those insights.
