At a Glance
- Tasks: Drive conversion strategies and optimise digital experiences for our customers.
- Company: Join Hastings Direct, a leading digital insurance provider with big ambitions.
- Benefits: Enjoy flexible working, competitive bonuses, and a comprehensive wellbeing package.
- Other info: Be part of a diverse team committed to inclusivity and personal development.
- Why this job: Make a real impact in a fast-paced digital environment while growing your skills.
- Qualifications: Experience in optimisation, data analysis, and user experience design is essential.
The predicted salary is between 44817 - 54777 £ per year.
Welcome to Hastings Direct. We’re a digital insurance provider with bold ambitions to become the best and biggest in the UK market. Over recent years, we’ve made huge investments in our digital capabilities, underpinned by our strong 4Cs culture, to ensure we continue to deliver market leading experiences for our customers.
We provide insurance for over four million customers, every interaction with us is shaped by thoughtful design, data-led decision making and a deep understanding of customer needs. Our Commercial, Digital and Marketing teams sit at the heart of this journey – combining entrepreneurial thinking, analytical insight and creativity to build market leading customer experience.
As we continue to grow as an increasingly digitised business, our colleagues play a critical role in driving change, shaping the future and making a meaningful difference for our customers every day.
Job details – you’ll need to have demonstrable experience in:
- Working for the Optimisation team in Digital New Business & Renewals you will assist in delivering the strategy and KPIs which directly contribute to business objectives.
- Own the end-to-end delivery in experimentation, including prioritisation, managing the Optimisation Roadmap, requirements gathering, test briefing & sign-off processes with key stakeholders, measurement and next step recommendations.
- Maintaining of the Optimisation Roadmap and tracking of all activity, hypotheses creation, outcomes and applying these across the organisation.
- Conducting regular competitor analysis and insights, staying abreast of industry best practice.
- Driving the continuous process improvement of our processes covering insight-driven ideation, business prioritisation, customer centric UX execution, robust build and QA processes and reporting, analysis and communications.
- In addition to our core Optimisation programme, you will support the development and delivery of new propositions, and MVPs to our customer base.
Essential skills/experience:
- Experience working in optimisation and experimentation with a proven track record of commercial success working in a high-volume ecommerce business.
- Experience working with data platforms such as PowerBI and Snowflake together with a solid understanding of commercial performance.
- An experienced, data-driven digital / digital marketing professional focused on evaluating qual and quant data and turning this into conversion-centric digital strategies and online experiences.
- The ability to apply knowledge of user testing and research and web analytics, including user segments and audiences, to the optimisation process.
- Hands-on experience of using one or more AB testing platforms – e.g., Monetate, Optimizely etc.
- Experience of client-side testing is essential and server-side testing is preferred.
- Experience in user experience design and website content.
As a Disability Confident employer, we’re committed to ensuring our recruitment processes are fully inclusive. We also welcome applications through the Disability Confident Scheme (DCS).
Benefits:
- Flexible working – we champion a flexible hybrid working approach.
- Competitive bonus scheme - all colleagues are eligible for our annual 4Cs performance bonus.
- Financial wellbeing – providing you with 4x your salary with our life assurance cover, income protection at no extra cost, and matched pension contributions up to 10%.
- Mental wellbeing programme – we have the thrive mental health app, our colleague assistance programme available 24/7, our own in-house mental health first aiders, support groups and a dedicated team to make sure we are covering your needs.
- 25 days annual leave + bank holidays, with the option to buy or sell one of your weeks, access to our health care cash back plans, dental plans, discounted health assessments, Cycle to work and tech schemes, discounted and free onsite facilities, social events throughout the year and much more.
Hastings Group is an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status.
At Hastings Direct, we’re committed to creating an inclusive environment where everyone has the opportunity to succeed. If you require any reasonable adjustments during the recruitment process, we encourage you to be open with us.
Conversion Rate Optimisation Executive - 12 Month FTC employer: Hastings Insurance Services Ltd
Hastings Direct is an exceptional employer that prioritises employee well-being and development, offering a flexible hybrid working environment across Leicester, London, or Bexhill. With a strong focus on nurturing talent through comprehensive training and support, employees benefit from competitive bonuses, private medical insurance, and a robust mental wellbeing programme, all while contributing to a dynamic and innovative digital insurance provider poised for growth in the UK market.
Contact Details:
Hastings Insurance Services Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Conversion Rate Optimisation Executive - 12 Month FTC
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We think you need these skills to ace Conversion Rate Optimisation Executive - 12 Month FTC
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Hastings Insurance Services Ltd from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Hastings Insurance Services Ltd specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Hastings Insurance Services Ltd
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Hastings Insurance Services Ltd, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Hastings Insurance Services Ltd you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Hastings Insurance Services Ltd that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Hastings Insurance Services Ltd, so think on your feet and don't hesitate to showcase your creativity!