Digital Marketing Assistant | Graduate Opportunity in Belfast

Join a Legacy of Hospitality. Welcome to Hastings Hotels, a family-owned business that owns and operates six hotels in Northern Ireland including 893 bedrooms, 21 quality apartments, 1 luxury lodge, a standalone gastropub, and a luxurious spa. For more than 60 years, we have built a reputation for placing quality at the heart of everything we do. But it's not just about the products; it's our people who bring the Hastings experience to life. With personalities, attention to detail, and a desire to grow, our staff are at the core of what makes us stand out in a crowded marketplace.

This is an exciting opportunity for a recent graduate to show their creativity and bring our brands to life, whilst gaining valuable experience. Working hours are primarily Mon-Fri, 9-5, but flexibility is required outside of these times to support our various marketing campaigns. Please note this role is fixed-term/temporary for up to 12 months.

We place a great emphasis on recruitment, induction, and integrating our staff into their department, hotel, and the wider Group. We believe that the right behaviours and attitudes are more critical than every last qualification; we can help you attain those and offer an extensive range of learning and development opportunities. We're committed to working with you to help develop your career with us, and we promise to do everything we can to support you on that journey.

In addition to a competitive salary, aligned to your experience, Hastings Hotels offer a range of benefits including:

• Complimentary meals when on duty.
• An exclusive, preferential room rate across our entire portfolio of hotels.
• 20% Discount on food at our restaurants.
• Retail discounts and perks.
• Free parking at selected sites.
• 29 days holiday increasing with service, plus your birthday.
• Access to an extensive health and wellbeing programme.

About The Role:

• Working with the Head of Marketing to ensure successful delivery of the group's marketing plans.
• Leading all Hastings Hotels social media channels, including designing, publishing, and writing content for all social media posts.
• Developing and updating content calendars for social media in line with commercial plans.
• Track performance, analyse data, and form actionable insights to optimise content.
• Manage a monthly budget for paid social advertising.
• Support with our paid social media strategy to enhance business results.
• Adhere to the company's tone of voice and brand guidelines.
• Assisting with photography and videography shoots.
• Updating the internal photo library.
• Creating short form video content.
• Managing email campaigns across the group.
• Develop and update content plans for email campaigns.
• Collaborate with the wider Marketing team to plan and develop engaging content to meet business and brand objectives.
• Contribute to a harmonious working environment where everyone is treated with respect and dignity.
• Work with all departments to help support marketing/social media requirements.
• Stay up to date with the latest industry/platform trends.
• Any other duties required by management that are within the competencies of the role or which present an opportunity for development.

Required Criteria:

• Unrestricted right to work in the United Kingdom.
• A high level of attention to detail.
• Experienced with social media channels.
• Ability to work under pressure and be a team player.
• Evidence of keeping up to date with industry trends.
• Have recently graduated from a Level 6 qualification in Marketing.

Desired Criteria:

• Experience with Canva.
• Skilled with the Adobe Suite.
• Experience working on photography and videography shoots.
• Familiarity with Google Analytics.

Skills Needed: Advertising Management, Multi-channel Communications, Digital Marketing and Advertising Skills.

Company Culture:

At Hastings Hotels, we know that great hospitality starts with great people and we have been proud to operate as a business grounded in care, respect, and opportunity, where every team member is valued, supported, and celebrated for who they are and what they contribute.

Company Benefits:

• Free staff meals.
• Cash and credit card tips.
• Employee discounts.
• Generous holiday allowance.
• Opportunities for career progression and development.
• Access to Health & Wellbeing app.

Salary: £23,478.00 - £24,570.00 per year.