At a Glance
- Tasks: Lead conversion-focused experimentation and optimise digital channels for maximum impact.
- Company: Hastings Direct, a forward-thinking company focused on digital innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Join a dynamic team with a focus on collaboration and innovation.
- Why this job: Make a real difference by driving data-driven decisions and enhancing customer experiences.
- Qualifications: Experience in AB testing, data analytics, and UX/content optimisation required.
The predicted salary is between 60750 - 74250 £ per year.
Hastings Direct is expanding its Optimisation team to drive conversion-focused experimentation across our digital channels.
You will own end-to-end delivery, prioritise roadmaps, gather requirements, and coordinate with stakeholders to implement insights and recommendations that move the business forward.
The role requires experience in AB testing, data analytics, and UX/content optimization, with a strong eye for commercial impact and customer-centric digital experiences.
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CRO Strategy & Experimentation Lead in London employer: Hastings Direct
Hastings Direct is an exceptional employer that fosters a collaborative and innovative work culture, particularly within our Telematics Data Value team. We offer competitive benefits, continuous professional development opportunities, and a commitment to employee growth, all while being located in a vibrant area that encourages creativity and teamwork. Join us to make a meaningful impact on pricing strategies and customer outcomes in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Strategy & Experimentation Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hastings Direct and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hastings Direct are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hastings Direct on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hastings Direct. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRO Strategy & Experimentation Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hastings Direct. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hastings Direct:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hastings Direct’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hastings Direct
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hastings Direct will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hastings Direct, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
