Conversion Rate Optimisation Executive - 12 Month FTC in Leicester

We’re a digital insurance provider with bold ambitions to become the best and biggest in the UK market. Over recent years, we’ve made huge investments in our digital capabilities, underpinned by our strong 4Cs culture, to ensure we continue to deliver market leading experiences for our customers. We provide insurance for over four million customers, every interaction with us is shaped by thoughtful design, data-led decision making and a deep understanding of customer needs.

Our Commercial, Digital and Marketing teams sit at the heart of this journey – combining entrepreneurial thinking, analytical insight and creativity to build market leading customer experience. From pricing and proposition design to intuitive digital journeys and compelling tone of voice, our teams are passionate about creating experiences that are not only effective, but genuinely enjoyable. As we continue to grow as an increasingly digitised business, our colleagues play a critical role in driving change, shaping the future and making a meaningful difference for our customers every day.

Job details – you’ll need to have demonstrable experience in:

• Working for the Optimisation team in Digital New Business & Renewals you will assist in delivering the strategy and KPIs which directly contribute to business objectives.
• Own the end-to-end delivery in experimentation, including prioritisation, managing the Optimisation Roadmap, requirements gathering, test briefing & sign-off processes with key stakeholders, measurement and next step recommendations.
• Maintaining of the Optimisation Roadmap and tracking of all activity, hypotheses creation, outcomes and applying these across the organisation.
• Conducting regular competitor analysis and insights, staying abreast of industry best practice.
• Driving the continuous process improvement of our processes covering insight-driven ideation, business prioritisation, customer centric UX execution, robust build and QA processes and reporting, analysis and communications.
• In addition to our core Optimisation programme, you will support the development and delivery of new propositions, and MVPs to our customer base.

Essential skills/experience:

• Experience working in optimisation and experimentation with a proven track record of commercial success working in a high-volume ecommerce business.
• Experience working with data platforms such as PowerBI and Snowflake together with a solid understanding of commercial performance.
• An experienced, data-driven digital / digital marketing professional focused on evaluating qual and quant data and turning this into conversion-centric digital strategies and online experiences.
• The ability to apply knowledge of user testing and research and web analytics, including user segments and audiences, to the optimisation process.
• Hands-on experience of using one or more AB testing platforms – e.g., Monetate, Optimizely etc. Experience of client-side testing is essential and server-side testing is preferred.
• Experience in user experience design and website content.

As a Disability Confident employer, we’re committed to ensuring our recruitment processes are fully inclusive. We also welcome applications through the Disability Confident Scheme (DCS).

Benefits:

• Flexible working – we champion a flexible hybrid working approach.
• Competitive bonus scheme - all colleagues are eligible for our annual 4Cs performance bonus.
• Financial wellbeing – providing you with 4x your salary with our life assurance cover, income protection at no extra cost, and matched pension contributions up to 10%.
• Mental wellbeing programme – we have the thrive mental health app, our colleague assistance programme available 24/7, our own in-house mental health first aiders, support groups and a dedicated team to make sure we are covering your needs.
• 25 days annual leave + bank holidays, with the option to buy or sell one of your weeks, access to our health care cash back plans, dental plans, discounted health assessments, Cycle to work and tech schemes, discounted and free onsite facilities, social events throughout the year and much more.

Hastings Group is an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status.