Lead Business Analyst - Digital

We’re a digital insurance provider with ambitious plans to become the best and biggest in the UK market. Our CIO team drives innovation and ensures technology infrastructure supports our goals. We nurture a culture of collaboration, creativity, and continuous improvement. The CIO team plays a crucial role in enhancing digital presence and customer engagement across a wide customer base.

What you will be doing:

• Partner with Product and Digital leadership to shape options, validate feasibility and ensure decisions are rooted in user, business and technical insight.
• Own end‑to‑end discovery and analysis, breaking down high‑level ideas into meaningful requirements and framing clear problem statements for digital initiatives.
• Turn strategy into delivery by collaborating with architects, UX/UI designers, product owners and engineering teams to develop practical, scalable digital solutions.
• Influence programme direction by managing scope, prioritisation, sequencing, risks, dependencies and integration points across complex digital portfolios.
• Build and develop a high‑performing BA community, coaching BAs, maintaining analysis standards, supporting recruitment and onboarding, and championing continuous improvement.
• Embed a data‑driven, user‑centred mindset using design thinking and experimentation to ensure solutions are measurable, insight‑led and focused on user value.

What we’re looking for:

• Extensive digital business analyst experience across all phases of the software delivery lifecycle.
• Strong analytical and problem‑solving skills and a methodical, curious mindset.
• Excellent written and verbal communication, able to simplify complex concepts for diverse audiences.
• Confident leader and coach with experience developing and supporting BA teams (around ten BAs).
• Effectiveness at influencing senior stakeholders, especially in ambiguous or high‑pressure situations.
• Experience in Agile (SAFe or similar) and comfortable with traditional delivery methods.
• Calm, outcome‑focused approach, maintaining stability when challenges arise.
• Familiarity with backlog management tools such as Jira or Octane and knowledge of digital platforms or app‑based journeys.
• High learning agility, staying current with emerging tools and industry trends and sharing knowledge with the BA community.

What we offer:

• Attractive salary based on experience, car allowance and a competitive bonus scheme.
• Flexible and hybrid working arrangements.
• Physical wellbeing support through a healthcare cash plan.
• Financial wellbeing benefits, including life assurance cover, income protection, a pension contribution match of up to 10% and an award‑winning benefits package with discounts and cashback.
• Inclusive and equitable working environment – we welcome applications from all suitably skilled persons regardless of gender, age, race, disability, ethnicity, religion, sexual orientation or family status. Reasonable adjustments are available during the recruitment process.
• Robust reference checks, including credit and criminal record checks.