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- Tasks: Lead regional marketing initiatives and drive awareness across EMEA.
- Company: HashiCorp is a dynamic software company focused on infrastructure automation.
- Benefits: Enjoy a full-time role with opportunities for travel and professional growth.
- Why this job: Join a high-impact team and make a real difference in a fast-paced environment.
- Qualifications: 10+ years in marketing, with leadership experience and a strong understanding of the EMEA market.
- Other info: Fluency in English required; knowledge of other European languages is a plus.
The predicted salary is between 43200 - 72000 £ per year.
HashiCorp is seeking a dynamic Director of Field Marketing for EMEA to lead and execute regional marketing initiatives that drive awareness, pipeline, and revenue across Europe, the Middle East, and Africa. As the marketing leader for the EMEA region, you will partner closely with regional sales leadership to develop and execute integrated go-to-market (GTM) strategies aligned with business objectives.
You will be responsible for the planning and execution of field marketing programs including events, workshops, webinars, content syndication, regional campaigns, and other demand generation activities. This is a high-impact, strategic role for a marketing leader passionate about accelerating HashiCorp’s growth in the region through a combination of strategic planning and also rolling up their sleeves to drive execution.
What You’ll Do (responsibilities)
- Serve as the primary field marketing leader for HashiCorp in EMEA, owning the regional marketing plan and results.
- Partner closely with EMEA sales leadership to align marketing initiatives for both decision makers and practitioners with regional pipeline and revenue goals.
- Develop and execute integrated field marketing programs, including:
- Regional events (in-person and virtual)
- Hands-on workshops and technical enablement sessions
- Webinars and digital events
- Content syndication and localized content programs
- Account-based marketing (ABM) initiatives for strategic accounts
What You’ll Need (basic Qualifications)
- 10+ years of experience in field marketing, demand generation, or related marketing roles, with at least 3+ years in a leadership position.
- Proven experience partnering directly with enterprise sales organizations to drive GTM alignment and measurable business impact.
- Deep understanding of the EMEA market landscape, regional buying behaviors, and cultural nuances across key countries.
- Strong experience planning and executing a mix of virtual and physical events, ABM programs, and digital marketing tactics.
- Highly data-driven with strong skills in marketing metrics, pipeline reporting, and ROI analysis.
- Ability to manage budgets, prioritize initiatives, and work in a fast-paced, high-growth environment.
- Exceptional project management, collaboration, and communication skills.
- Experience with marketing automation tools (e.g., Marketo), CRM platforms (e.g., Salesforce), and other martech solutions is a plus.
- Fluency in English required.
- Willingness to travel within the region (~10-20%) and periodic travel to the United States (~2-3x per year).
What’s Nice To Have (preferred Qualifications)
- Experience marketing to DevOps, platform teams, infrastructure, or security personas.
- Familiarity with HashiCorp tools or other open-source developer tools.
- MBA is a plus.
- Conversational fluency in other European languages is a plus.
Director, Field Marketing - EMEA employer: HashiCorp
Contact Detail:
HashiCorp Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Field Marketing - EMEA
✨Tip Number 1
Familiarise yourself with HashiCorp's products and services, especially those related to DevOps and infrastructure. Understanding their tools will not only help you in interviews but also demonstrate your genuine interest in the company.
✨Tip Number 2
Network with current or former employees of HashiCorp on platforms like LinkedIn. Engaging in conversations can provide you with insider knowledge about the company culture and expectations for the Director of Field Marketing role.
✨Tip Number 3
Prepare to discuss specific examples of successful field marketing campaigns you've led in the past. Highlight your experience in aligning marketing strategies with sales goals, as this is crucial for the role.
✨Tip Number 4
Stay updated on the latest trends in the EMEA market and how they impact marketing strategies. Being knowledgeable about regional buying behaviours will set you apart as a candidate who understands the landscape.
We think you need these skills to ace Director, Field Marketing - EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in field marketing, demand generation, and leadership roles. Use specific examples that demonstrate your ability to drive GTM strategies and measurable business impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Discuss how your background aligns with HashiCorp's goals in the EMEA region and mention any familiarity with their tools or the DevOps market.
Showcase Your Data-Driven Approach: Highlight your experience with marketing metrics, pipeline reporting, and ROI analysis. Provide examples of how you've used data to optimise marketing initiatives and achieve revenue goals.
Prepare for Potential Interviews: Anticipate questions related to your experience in managing budgets, executing events, and collaborating with sales teams. Be ready to discuss specific campaigns you've led and their outcomes.
How to prepare for a job interview at HashiCorp
✨Understand the EMEA Market
Make sure to research the EMEA market landscape thoroughly. Familiarise yourself with regional buying behaviours and cultural nuances, as this knowledge will be crucial in demonstrating your ability to tailor marketing strategies effectively.
✨Showcase Your Leadership Experience
Prepare to discuss your previous leadership roles in field marketing. Highlight specific examples where you successfully partnered with sales teams to drive go-to-market strategies and measurable business impact.
✨Be Data-Driven
Since the role requires a strong focus on metrics and ROI analysis, come prepared with examples of how you've used data to inform marketing decisions. Be ready to discuss key performance indicators (KPIs) you've tracked in past roles.
✨Demonstrate Event Planning Skills
Given the emphasis on executing both virtual and physical events, be ready to share your experiences in planning and executing successful marketing events. Discuss any innovative approaches you've taken to engage audiences and generate leads.
