At a Glance
- Tasks: Manage and grow high-profile YouTube channels, creating engaging content that resonates with audiences.
- Company: Join Hasbro and Wizards of the Coast, where play meets innovation and creativity.
- Benefits: Enjoy health perks, flexible working, and opportunities for personal and professional growth.
- Other info: Dynamic hybrid work environment with excellent career advancement opportunities.
- Why this job: Shape legendary play experiences and connect with millions through the magic of YouTube.
- Qualifications: Proven experience in managing large YouTube channels and a passion for family content.
The predicted salary is between 50000 - 65000 £ per year.
We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
As one of our YouTube Channel Managers, you will be responsible for the operation and growth of several high-profile YouTube channels, representing key priority brands across 40M+ subscribers and 400M+ monthly views. You will lead the development and execution of a comprehensive YouTube strategy, focusing on long-term channel growth, audience engagement, and brand alignment. This position is located within our Hasbro Entertainment division, based at our Capper Street offices in London, UK and follows a hybrid working model, with required in-office presence on Tuesdays, Wednesdays, and Thursdays, while offering flexibility for remote work on Mondays and Fridays.
The ideal candidate will have a strategic mindset with a strong analytical foundation, using data and performance insights to drive decisions, shape content direction, and continuously optimise channel growth. This role requires a proven track record of managing large-scale YouTube channels, a genuine passion for kids’ and family content, and the ability to translate audience and performance data into content strategies that resonate. The YouTube Channel Manager will be expected to continuously monitor the competitive landscape, translating insights into refined content strategies that keep Hasbro’s channels ahead of industry benchmarks.
Key Responsibilities- Content Strategy & Programming: Develop and implement a comprehensive content programming strategy across YouTube channels and multiple territories, closely aligning with both brand and audience needs. Own and manage the content calendar, ensuring a consistent publishing cadence and that high-quality video content and artwork align with brand strategies to achieve key performance indicators (KPIs).
- Content Optimisation & SEO: Oversee the optimisation of titles, descriptions, metadata, tags, and thumbnails to maximise click-through rates, search visibility, and overall channel performance.
- Data, Automation & Performance: Utilise YouTube Analytics, automation tools, and third-party platforms to continuously test content approaches, measure performance, and pivot strategy based on results. Leverage AI tools to support workflow efficiency, content testing, and performance analysis, ensuring data-driven decisions are made quickly and efficiently to drive channel growth.
- Cross-Functional Collaboration: Work closely with cross-functional teams, including Production, Marketing, Product Development, and Brand Management, to align YouTube strategies with broader business objectives.
- Stakeholder Communication: Present detailed and contextualised reports on channel performance, growth strategies, and key insights to stakeholders, ensuring transparency and alignment on objectives.
- Audience & Competitive Insights: Continuously monitor and analyse competitor channels and other market trends, using insights to refine Hasbro's channel management and creative strategies, ensuring we maintain a competitive edge.
- Trend & Format Innovation: Proactively spot emerging content trends and platform formats, translating them into new ideas for channel programming. Identify creative ways to repackage and extend existing content to maximise reach and relevance across audiences.
- Insights-Led Content Development: Work closely with production teams to develop original content, providing theme and format recommendations grounded in audience insights, content trends, and channel performance data.
- Proven Track Record: Demonstrated success managing large-scale YouTube channels, with measurable outcomes in channel growth, audience development, and content performance. Strong understanding of YouTube’s platform, algorithms, and best practices.
- Platform & Analytics Proficiency: Deep understanding of all YouTube features, including advanced analytics and third-party measurement platforms (e.g., Tubular Labs). Familiarity with design and editing tools such as Adobe Photoshop and Premiere Pro is an advantage.
- Strategic & Analytical Thinker: Strong analytical skills with a strategic mindset, capable of interpreting complex data sets and translating them into simple, actionable growth strategies.
- Project & Workflow Management: Strong organisational skills with the ability to manage multiple workstreams simultaneously, balancing content calendar deadlines, cross-functional dependencies, and territory requirements without losing sight of quality or strategic priorities.
- Creative & Trend-Led: Pitches new content formats and ideas, spots trends early, and finds creative ways to repackage and extend existing content to serve different audiences and formats.
- Communication: Exceptional communication skills, with the ability to influence and collaborate with team members, stakeholders and cross-functional teams.
- Proactive & Adaptable: Highly proactive, with the ability to balance multiple priorities, lead under pressure, and adapt quickly to changes in the digital landscape.
- Multilingual Advantage: Proficiency in another language is preferred but not required, enhancing the ability to manage channels in multiple regions.
- Knowing is Half the Battle
- Break the Mold
- Take Charge
- Be Legendary
- Friendship is Magic
- Matrix of Leadership
- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks
YouTube Channel Manager employer: Hasbro
At Hasbro and Wizards of the Coast, we take play seriously and foster a vibrant work culture that encourages creativity and collaboration. As a YouTube Channel Manager in our London office, you'll enjoy a hybrid working model that promotes work-life balance, alongside opportunities for professional growth and development within a company that values innovation and community engagement. Join us to shape legendary play experiences while benefiting from comprehensive health and wellness programs, generous time off, and exclusive perks that make us an exceptional employer.
StudySmarter Expert Advice🤫
We think this is how you could land YouTube Channel Manager
✨Tip Number 1
Get to know the company inside out! Research Hasbro and Wizards of the Coast, their brands, and their YouTube channels. This way, when you get that interview, you can show off your knowledge and passion for their content.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Showcase your skills! Create a portfolio or a personal project that highlights your YouTube management experience. Whether it’s a mock channel or a case study, having something tangible to share can really set you apart.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and ready to dive into the magic of play with us!
We think you need these skills to ace YouTube Channel Manager
Some tips for your application 🫡
Show Your Passion:Let your enthusiasm for YouTube and content creation shine through in your application. We want to see how your love for kids’ and family content can translate into engaging strategies that resonate with our audience.
Be Data-Driven:Highlight your analytical skills and experience with YouTube Analytics. We’re looking for someone who can turn data into actionable insights, so don’t shy away from sharing specific examples of how you’ve used data to drive channel growth.
Tailor Your Content Strategy:When writing your application, think about how you would develop a content strategy for our channels. Share your ideas on how to align content with brand needs and audience interests, showing us you understand the importance of a comprehensive approach.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team at Hasbro!
How to prepare for a job interview at Hasbro
✨Know Your YouTube Inside Out
Before the interview, dive deep into YouTube's features and algorithms. Familiarise yourself with the latest trends in kids' and family content, and be ready to discuss how you would apply this knowledge to grow Hasbro's channels.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to interpret data and translate it into actionable strategies. Bring examples of how you've used analytics in past roles to optimise content and drive channel growth.
✨Be Creative and Trend-Savvy
Think about innovative content ideas that could resonate with the target audience. Be ready to pitch a few concepts during the interview, showing that you can spot trends and adapt content accordingly.
✨Highlight Collaboration Experience
Since this role involves working with various teams, share specific examples of successful cross-functional projects you've been part of. Emphasise your communication skills and how you align strategies with broader business objectives.
