At a Glance
- Tasks: Lead eCommerce marketing strategies and drive growth across key retailers in EMEA.
- Company: Join Hasbro and Wizards of the Coast, where play meets innovation.
- Benefits: Enjoy hybrid working, health perks, and opportunities for personal development.
- Other info: Be part of a collaborative culture that values creativity and community.
- Why this job: Shape legendary experiences and connect with passionate teams in a dynamic environment.
- Qualifications: Experience in eCommerce and customer marketing, ideally with Amazon.
The predicted salary is between 60000 - 75000 £ per year.
We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
Based in Stockley Park, Uxbridge, West London, UK. Hybrid working: three days a week in the office (Tuesday, Wednesday and Thursday), with flexibility to work from home on Monday and Friday.
As the Senior Customer Marketing Manager, eCommerce – EMEA, you will lead the online customer marketing agenda across key EMEA retailers, shaping how shoppers discover, engage with and buy our brands. This is a high-impact role combining strategy, execution, and commercial influence to drive growth across Pureplay and omnichannel partners.
Specific Responsibilities/Tasks:- Own the EMEA eCommerce marketing plan, turning brand priorities into high-impact activation across key online retailers.
- Lead Amazon activations across the EU, setting KPIs, tracking performance, and optimising activity to deliver growth.
- Drive best-in-class digital shelf execution, improving onsite content, SEO, visibility, and conversion.
- Build strong partnerships with customers, Key Account Managers, and local markets to deliver joint plans and retailer-ready campaigns.
- Use data, shopper insight, and analytics to continuously improve campaigns, content, and return on investment.
- Manage budgets effectively, identifying where to invest for the strongest commercial impact.
- Lead and develop one direct report while influencing cross-functional teams across the region.
- Partner with global and regional stakeholders to embed best practice and raise the standard of eCommerce execution across EMEA.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
- Strong experience in eCommerce, customer marketing, or digital commerce within FMCG, consumer products, or a similar fast-paced environment.
- Proven track record of leading retailer marketing activations and delivering measurable commercial results, ideally with Amazon.
- Experience in digital shelf optimisation, onsite content, SEO, and conversion-led activity.
- Able to manage budgets, interpret performance data, and influence stakeholders across markets and functions.
- Strong commercial thinking with the ability to turn insight into action.
- Strategic mindset with a focus on innovation, optimisation, and growth.
- Excellent communication, influencing, and stakeholder management skills.
- Strong project management and prioritisation skills across multiple workstreams.
- Comfortable working independently in a fast-paced, changing environment.
- Highly organised, proactive, and delivery-focused.
- Commercially minded with strong judgement and ownership.
- Collaborative and influential, able to build strong relationships across teams and markets.
- Agile and resilient, comfortable navigating change and ambiguity.
- Curious, solutions-focused, and always looking for better ways to improve performance.
- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility.
Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.
Senior Customer Marketing Manager - eCommerce in Uxbridge employer: Hasbro
At Hasbro and Wizards of the Coast, we take play seriously and foster a vibrant work culture that encourages creativity and collaboration. As a Senior Customer Marketing Manager in our Stockley Park office, you'll enjoy a hybrid working model, competitive benefits, and ample opportunities for professional growth while being part of a team that is passionate about shaping legendary play experiences. Join us to make a meaningful impact in the world of eCommerce and be part of a community that values innovation and connection.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Customer Marketing Manager - eCommerce in Uxbridge
✨Tip Number 1
Get to know the company inside out! Research Hasbro and Wizards of the Coast, their brands, and their eCommerce strategies. This will help you tailor your conversations and show that you're genuinely interested in shaping legendary play.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to eCommerce and customer marketing. Think about how your past experiences align with the role's responsibilities, especially around driving growth and optimising digital shelf execution.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and contributing to the magic of play.
We think you need these skills to ace Senior Customer Marketing Manager - eCommerce in Uxbridge
Some tips for your application 🫡
Show Your Passion for Play:When you're writing your application, let your love for play and creativity shine through. We want to see how you can bring that passion into the role of Senior Customer Marketing Manager, so don’t hold back!
Tailor Your Experience:Make sure to highlight your relevant experience in eCommerce and customer marketing. We’re looking for specific examples of how you've driven growth and optimised digital shelf execution, so be clear and concise.
Be Data-Driven:Since this role involves using data and analytics to improve campaigns, include any metrics or KPIs you've worked with in the past. Show us how you’ve turned insights into action and delivered measurable results.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Let’s make some magic together!
How to prepare for a job interview at Hasbro
✨Know Your Brands
Before the interview, dive deep into Hasbro and Wizards of the Coast's iconic brands. Understand their history, values, and recent campaigns. This knowledge will help you connect your experience with their mission to create joy through play.
✨Showcase Your eCommerce Expertise
Prepare specific examples of your past successes in eCommerce marketing, especially with retailers like Amazon. Be ready to discuss how you've driven growth and optimised digital shelf execution, as this is crucial for the role.
✨Data-Driven Decision Making
Highlight your ability to use data and analytics to inform marketing strategies. Bring examples of how you've used shopper insights to improve campaigns and ROI, as this aligns perfectly with the responsibilities of the position.
✨Demonstrate Collaboration Skills
Since the role involves working with various teams and stakeholders, prepare to discuss how you've built strong partnerships in previous roles. Share stories that showcase your collaborative spirit and ability to influence others.
