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- Tasks: Lead trade marketing strategies for iconic gaming brands across Europe.
- Company: Join Wizards of the Coast, a creative powerhouse under Hasbro.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Make an impact in the gaming industry while collaborating with passionate teams.
- Qualifications: 5+ years in campaign marketing, preferably in gaming or consumer products.
- Other info: Work onsite at our vibrant headquarters in Stockley Park.
The predicted salary is between 36000 - 60000 £ per year.
Wizards of the Coast develops and publishes legendary games that inspire creativity, forge friendships and build communities of global fans. A division of Hasbro, Wizards delivers premium experiences for gamers across tabletop, video games, and digital platforms based on both new and time-honoured brands, including its best-known franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.
As the Marketing Manager, Trade Marketing you will be responsible for developing and executing best-in-class Trade Marketing channel go-to-market plans that drive strong omnichannel visibility, consumer engagement, and commercial performance for Wizards of the Coast brands across European retail and e-tail environments. This role partners closely with Sales, Brand, Finance, and external agencies to translate brand and release strategies into market leading retail activations across distribution, wholesale, and direct to retail channels. The position plays a critical role in supporting channel revenue and profitability objectives through impactful, insight-driven execution.
What You'll Do
- Oversee end-to-end trade marketing across distribution, wholesale, and direct retail channels in key European markets.
- Deliver integrated retail activations in physical stores, e-commerce, and consumer events to ensure consistent brand presence.
- Develop annual plans aligned with product launches, working closely with EMEA Brand and Global Trade Marketing teams.
- Collaborate with Sales teams to ensure trade marketing supports commercial objectives and go-to-market strategies.
- Act as the principal contact within distribution, wholesale, and direct-to-retail channels, engaging internal stakeholders including EMEA Sales, Marketing, Finance, and Global Trade Marketing.
- Monitor KPIs and analyse outcomes to optimise campaigns.
- Lead the development and delivery of retail marketing materials, coordinating with external agencies.
- Ensure all assets adhere to creative standards, deadlines, and brand guidelines.
What You'll Bring
- BA/BS or equivalent experience with a concentration in Marketing, Business, or related coursework.
- 5+ years of shown experience in campaign marketing, with a strong preference for experience within the gaming, entertainment, or consumer products industry.
- Experience working with agencies and managing a budget.
- Ability to drive projects forward by providing clear and concise direction/feedback and influencing partners.
- Strong project management abilities; capable of prioritising and balancing multiple projects simultaneously, under tight time constraints and within budget parameters.
- Well-developed verbal, written and presentation skills and proficiency with Microsoft Office applications.
- An ability to use data to measure the efficiency of campaigns.
- A passion for gaming, especially familiarity with Wizards of the Coast brands (Magic: The Gathering, Dungeons & Dragons) is a strong plus.
- Ability to work onsite at our headquarters in Stockley Park.
Equal Opportunities Employer
Hasbro is an Equal Opportunities Employer. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
Marketing Manager, Trade Marketing in Uxbridge employer: Hasbro
Contact Detail:
Hasbro Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Trade Marketing in Uxbridge
✨Tip Number 1
Network like a pro! Reach out to folks in the gaming and marketing industries, especially those connected to Wizards of the Coast. Attend events, join online forums, and don’t be shy about sliding into DMs – you never know who might help you land that interview!
✨Tip Number 2
Show your passion for gaming! When you get the chance to chat with potential employers, make sure to share your love for brands like Magic: The Gathering and Dungeons & Dragons. Your enthusiasm can set you apart from other candidates.
✨Tip Number 3
Prepare for interviews by researching the latest trends in trade marketing and the gaming industry. Bring insights to the table that show you understand the market and can contribute to their goals. We want to see that you’re not just a fit for the role, but also a thought leader!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Wizards team. Don’t miss out on this opportunity!
We think you need these skills to ace Marketing Manager, Trade Marketing in Uxbridge
Some tips for your application 🫡
Show Your Passion for Gaming: When you're writing your application, let your love for gaming shine through! Mention any experience you have with Wizards of the Coast brands like Magic: The Gathering or Dungeons & Dragons. We want to see that you're not just qualified, but also genuinely excited about what we do.
Tailor Your Experience: Make sure to highlight your relevant experience in campaign marketing, especially if you've worked in the gaming or entertainment sectors. We’re looking for someone who can hit the ground running, so connect your past roles to what we need in this position.
Be Clear and Concise: In your written application, clarity is key! Use straightforward language and structure your thoughts well. We appreciate a well-organised application that makes it easy for us to see how you fit into the role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Hasbro
✨Know Your Brands
Familiarise yourself with Wizards of the Coast's iconic brands like Magic: The Gathering and Dungeons & Dragons. Show your passion for gaming and how these brands resonate with you. This will not only demonstrate your enthusiasm but also help you connect your experience to their products.
✨Prepare Your Campaign Examples
Come ready with specific examples of past marketing campaigns you've managed, especially in the gaming or consumer products sectors. Highlight your role, the strategies you implemented, and the outcomes. This will showcase your hands-on experience and ability to drive results.
✨Understand Trade Marketing
Brush up on trade marketing principles and how they apply to both physical and digital retail environments. Be prepared to discuss how you would develop go-to-market plans that enhance brand visibility and consumer engagement across various channels.
✨Data-Driven Mindset
Be ready to talk about how you've used data to measure campaign effectiveness in the past. Discuss specific KPIs you've monitored and how you've adjusted strategies based on insights. This will show your analytical skills and commitment to optimising performance.