Summer 2026- MBA AI Marketing Intern

Hasbro European Services provides various services to Hasbro business units in Europe and the Middle East and Africa. Hasbro is looking for a high-performing MBA Intern to join our Global Marketing Strategy and Operations team. This role sits at the center of our marketing AI transformation program and supports the ideation, delivery and scaling of AI initiatives across the Marketing and Communications organization that will power Hasbro’s marketing teams’ expertise worldwide. The intern will work across all business verticals (Toys, Games, Licensing & Entertainment, Video Games, Magic: The Gathering, and Dungeons & Dragons) partnering closely with senior leaders in the CMO.

This is a hands‑on, high‑visibility role designed for someone who thrives in ambiguity, enjoys building structure into the business application of data and wants exposure to AI transformation in enterprise-level marketing strategy and operations. This role is focused on applied AI, process design, data structure, and scalable implementation.

The Internship Experience Hasbro’s Summer Internship Program offers a behind-the-scenes look at how a global play and entertainment company operates—paired with the opportunity to make a real impact. Interns are fully embedded on their teams and trusted to own meaningful business projects aligned to team priorities. Throughout the summer, you’ll contribute to work that matters while also being part of a broader global intern cohort, gaining exposure to professional development sessions, networking opportunities, and leadership engagement designed to support your growth and learning.

What You Will Do as a MBA AI Marketing Intern:

• This role sits at the intersection of Marketing Strategy and Ops, Data, and Applied AI.
• You will help structure marketing data, test AI‑enabled workflows, and support pilot initiatives designed to improve speed, consistency, and productivity across the marketing organization.
• Document and help teams reimagine marketing workflows using AI‑enabled approaches.
• Cleanse and structure marketing datasets to improve AI readiness.
• Assist in building and testing lightweight prototypes with a specific focus on data‑oriented user cases, model‑context training and engineering.
• Support measurement of AI pilots, including baseline definition and impact tracking.
• Create playbooks and documentation to ensure scalable, governance‑aligned adoption.
• Partner with Marketing, IT, and Data teams to support responsible implementation.

What You Will Bring:

• MBA or Master’s candidate in MIS, Business Analytics, Industrial/Systems Engineering, Operations, Applied Economics, or related field.
• Strong process and systems thinking.
• Comfort working with messy data and improving structure.
• Analytical foundation (Excel, Sheets, SQL, Python, or similar).
• Familiarity with applied AI and workflow tools (no model building required).
• Clear communicator with cross‑functional collaboration skills.
• Prior internship experience in analytics, operations, consulting, or tech‑enabled transformation is a plus.

What you’ll Gain:

• Hands‑on experience helping a global marketing organization move from AI experimentation to structured, measurable, and scalable implementation.
• Exposure to enterprise‑level marketing AI strategy and decision‑making.
• Direct interaction with senior leaders across the CMO organization.
• Hands‑on experience shaping AI transformation in marketing planning and operations work at a global company.
• A real opportunity to make an impact—not a “shadowing” internship.
• Mentorship and feedback from experienced marketing and operations leaders.

By the end of the program, interns leave with tangible accomplishments, a clear understanding of how their work creates value, and meaningful exposure to what a full‑time, entry‑level role at Hasbro could look like, positioning them well for potential future opportunities.

Program Details:

• Interview Timeline: February – April.
• Summer Internship Program Dates: Start: Early June (target June 8), End: Late August (target August 21).
• Commitment: Full‑time (40 hours/week).
• Compensation: Rates vary based on year in school, degree program, and office location. Final rates communicated during offer process but will fall within the range of 29.00–34.00 GBP/Hour.
• Location: Internship will be located in Capper Street, London.

Internship Perks:

• Employee product discounts across Hasbro brands.
• Paid time off, including a fully paid company‑wide summer break in August.
• Volunteer Time Off: 4 paid hours per month to give back through the Team Hasbro volunteer program.
• Access to learning and development resources throughout the summer.
• Opportunities to connect with fellow interns and employees across the company.

These benefits are part of our commitment to creating an inclusive, supportive, and engaging experience for early‑career talent.

Why Hasbro:

Hasbro internships are designed as a launchpad for early‑career talent. Interns are given meaningful responsibility, exposure to senior leaders, and opportunities to explore long‑term career paths within the company. Strong performance may lead to consideration for return or full‑time roles.

We are an Equal Opportunity / Affluent Action Employer. Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator. Hasbro is an Equal Opportunities Employer.

The above is intended to describe the general content of the role, and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.