At a Glance
- Tasks: Lead paid media campaigns across YouTube and emerging platforms to drive engagement and ROI.
- Company: Join Hasbro Entertainment, a leader in innovative storytelling and iconic franchises.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and strategic partnerships.
- Why this job: Make an impact in the entertainment industry while working with cutting-edge digital media.
- Qualifications: Experience in paid media, strong analytical skills, and a passion for digital content.
The predicted salary is between 48000 - 72000 € per year.
Overview
The Consumer Products division of Hasbro European Services provides services for the licensing business of Hasbro International Inc. (HII). We are currently recruiting for this position, based in London, UK. Senior Manager, Paid Media, Partnerships & Operations - Hasbro Entertainment
Location: UK, London, Capper Street. Hybrid working pattern: In-office requirement on Tuesdays, Wednesdays, and Thursdays. Option for remote working on Mondays and Fridays. Full-time hours.
At Hasbro Entertainment, we\'re redefining storytelling through iconic franchises and innovative content experiences. We are seeking a strategic and hands-on Senior Manager, Paid Media to lead campaign planning and execution across YouTube, FAST/AVOD, CTV, and other emerging digital media platforms. This role blends paid media strategy, operational excellence, and partnership development to drive reach, viewership, and measurable ROI across our global entertainment portfolio.
Responsibilities
- Paid Media Strategy & Execution
- Devise and implement paid media strategies across YouTube, CTV (FAST, AVOD, TVOD), and video-on-demand platforms.
- Manage relationships with media agencies, overseeing campaign structure, platform selection, KPIs, and tactical execution.
- Drive innovation across ad formats and platforms, leveraging trends and emerging technologies.
- Champion a test-and-learn mindset to enhance targeting, creative, and media performance across channels.
- Budget Management & Forecasting
- Oversee multi-market, multi-brand paid media budgets, ensuring spend aligns with strategic priorities and delivers strong returns.
- Partner with Brand Marketing, Content Production, Retail Media, Licensing, and Ad Sales teams to integrate paid media into go-to-market strategies.
- Maintain commercial responsibility through accurate forecasting, campaign pacing, reconciliation, and vendor oversight.
- Campaign Optimisation & Analytics
- Collaborate with the analytics division to define and monitor key performance indicators, including reach, engagement, CPM, ROAS, and view-through rates, in conjunction with analytics teams.
- Collaborate with the Analytics team to develop clear, insight-driven performance reports and provide informed strategic recommendations to key stakeholders.
- Continuously refine media strategy based on campaign learnings and market dynamics.
- Stakeholder Collaboration & Compliance
- Act as the central point of contact across Agency, Analytics, Channel Team, and Ad Operations to align campaign objectives and messaging.
- Ensure compliance with global advertising regulations, including COPPA, CARU, and other child-safety frameworks, using contextual and privacy-first targeting methods.
- Platform Partnerships & Media Innovation
- Build and nurture strategic partnerships with media platforms (e.g., YouTube, Roku, Amazon), agencies, and co-marketing partners.
- Secure value-added inventory, beta opportunities, and co-branded campaigns to accelerate audience growth.
- Track industry trends and collaborate with partners to get access to beta programs.
Qualifications
- Proven paid media experience, ideally within digital-first entertainment, family or children\'s content, or CTV/YouTube ecosystems.
- In-depth knowledge of YouTube advertising, CTV/OTT platforms, and programmatic media buying.
- A track record of delivering high-impact campaigns across digital channels and international markets.
- Strong project management and organizational skills, with the ability to adapt in a fast-paced environment, build relationships effectively, and demonstrate a can-do attitude to drive results
- Strong analytical capabilities, with experience translating complex data into clear, actionable strategy.
- Confident stakeholder management and experience working cross-functionally with internal teams and external agencies.
- Familiarity with child-safe media practices and advertising compliance is a plus (e.g., COPPA, CARU).
- A passion for entertainment, digital media, and delivering engaging content to global audiences.
Senior Manager, Paid Media, Partnerships & Operations in City of Westminster employer: Hasbro
At Hasbro Entertainment, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. Our hybrid working model promotes flexibility, allowing employees to balance their professional and personal lives while engaging in meaningful projects that redefine storytelling. With ample opportunities for growth and collaboration across diverse teams, we empower our employees to innovate and excel in their careers within the vibrant entertainment industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Paid Media, Partnerships & Operations in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and successes. This is your chance to demonstrate how you can drive results in paid media and partnerships.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals, especially in areas like YouTube and CTV strategies.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team at Hasbro Entertainment.
We think you need these skills to ace Senior Manager, Paid Media, Partnerships & Operations in City of Westminster
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Manager role. Highlight your experience in paid media, especially within digital-first entertainment, and show us how you can drive results in a fast-paced environment.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use metrics and examples to demonstrate how you've successfully managed campaigns and budgets in the past. Numbers speak louder than words!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who’s not only skilled but also passionate about entertainment and digital media. Share your enthusiasm and why you want to join our team at Hasbro!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates about the hiring process. We can’t wait to hear from you!
How to prepare for a job interview at Hasbro
✨Know Your Platforms
Make sure you’re well-versed in the latest trends and best practices for YouTube, CTV, and other digital media platforms. Familiarise yourself with recent campaigns that have succeeded in these spaces, and be ready to discuss how you would apply similar strategies at Hasbro.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to analyse campaign performance metrics. Bring examples of how you've used data to drive decisions in past roles, especially focusing on KPIs like ROAS and engagement rates. This will show that you can translate complex data into actionable strategies.
✨Emphasise Collaboration
Since this role involves working closely with various teams, be ready to share experiences where you’ve successfully collaborated across departments. Highlight your stakeholder management skills and how you’ve navigated challenges in cross-functional projects.
✨Be Ready to Innovate
Hasbro is looking for someone who can drive innovation in paid media. Think of creative ideas or new approaches you could bring to the table. Discuss any previous experiences where you’ve implemented innovative strategies or tested new ad formats that led to successful outcomes.
