At a Glance
- Tasks: Lead eCommerce marketing strategies and drive growth across key EMEA retailers.
- Company: Join Hasbro and Wizards of the Coast, where play meets innovation.
- Benefits: Enjoy health perks, flexible working, and opportunities for personal development.
- Other info: Collaborative culture with excellent career growth potential.
- Why this job: Shape legendary play experiences and make a real impact in the eCommerce space.
- Qualifications: Experience in eCommerce marketing and strong analytical skills required.
The predicted salary is between 50000 - 65000 £ per year.
We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
As the Senior Customer Marketing Manager, eCommerce – EMEA, you will lead the online customer marketing agenda across key EMEA retailers, shaping how shoppers discover, engage with and buy our brands. This is a high-impact role combining strategy, execution, and commercial influence to drive growth across Pureplay and omnichannel partners.
Specific Responsibilities/Tasks:- Own the EMEA eCommerce marketing plan, turning brand priorities into high-impact activation across key online retailers.
- Lead Amazon activations across the EU, setting KPIs, tracking performance, and optimising activity to deliver growth.
- Drive best-in‑class digital shelf execution, improving onsite content, SEO, visibility, and conversion.
- Build strong partnerships with customers, Key Account Managers, and local markets to deliver joint plans and retailer‑ready campaigns.
- Use data, shopper insight, and analytics to continuously improve campaigns, content, and return on investment.
- Manage budgets effectively, identifying where to invest for the strongest commercial impact.
- Lead and develop one direct report while influencing cross‑functional teams across the region.
- Partner with global and regional stakeholders to embed best practice and raise the standard of eCommerce execution across EMEA.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
- Strong experience in eCommerce, customer marketing, or digital commerce within FMCG, consumer products, or a similar fast‑paced environment.
- Proven track record of leading retailer marketing activations and delivering measurable commercial results, ideally with Amazon.
- Experience in digital shelf optimisation, onsite content, SEO, and conversion‑led activity.
- Able to manage budgets, interpret performance data, and influence stakeholders across markets and functions.
- Strong commercial thinking with the ability to turn insight into action.
- Strategic mindset with a focus on innovation, optimisation, and growth.
- Excellent communication, influencing, and stakeholder management skills.
- Strong project management and prioritisation skills across multiple workstreams.
- Comfortable working independently in a fast‑paced, changing environment.
- Highly organised, proactive, and delivery‑focused.
- Commercially minded with strong judgement and ownership.
- Collaborative and influential, able to build strong relationships across teams and markets.
- Agile and resilient, comfortable navigating change and ambiguity.
- Curious, solutions‑focused, and always looking for better ways to improve performance.
- Health & Wellness
- Time Off to Recharge
- Financial Well‑being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks
Employees may be eligible for annual and long‑term incentives as part of their overall compensation package, depending on role, location, and eligibility.
Senior Customer Marketing Manager - eCommerce employer: Hasbro
At Hasbro and Wizards of the Coast, we pride ourselves on fostering a vibrant work culture that champions creativity and collaboration. As a Senior Customer Marketing Manager in our Stockley Park office, you'll enjoy a hybrid working model that promotes work-life balance, alongside opportunities for professional growth and development. Join us to be part of a team that not only values your contributions but also encourages you to explore innovative ways to engage with our iconic brands, all while making a meaningful impact in the world of play.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Customer Marketing Manager - eCommerce
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hasbro and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hasbro are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hasbro on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hasbro. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Customer Marketing Manager - eCommerce
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hasbro. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hasbro:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hasbro’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hasbro
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hasbro will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hasbro, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
