At a Glance
- Tasks: Manage and grow high-profile YouTube channels, creating engaging content that resonates with audiences.
- Company: Join Hasbro and Wizards of the Coast, where play meets innovation in a collaborative environment.
- Benefits: Enjoy health perks, flexible working, and opportunities for personal and professional growth.
- Other info: Dynamic role with excellent career advancement opportunities in a fun, creative atmosphere.
- Why this job: Shape legendary play experiences and connect with millions through creative content strategies.
- Qualifications: Experience managing YouTube channels and a passion for kids' and family content.
The predicted salary is between 50000 - 70000 £ per year.
We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
As one of our YouTube Channel Managers, you will be responsible for the operation and growth of several high-profile YouTube channels, representing key priority brands across 40M+ subscribers and 400M+ monthly views. You will lead the development and execution of a comprehensive YouTube strategy, focusing on long-term channel growth, audience engagement, and brand alignment. This position is located within our Hasbro Entertainment division, based at our Capper Street offices in London, UK and follows a hybrid working model, with required in-office presence on Tuesdays, Wednesdays, and Thursdays, while offering flexibility for remote work on Mondays and Fridays.
The ideal candidate will have a strategic mindset with a strong analytical foundation, using data and performance insights to drive decisions, shape content direction, and continuously optimise channel growth. This role requires a proven track record of managing large-scale YouTube channels, a genuine passion for kids’ and family content, and the ability to translate audience and performance data into content strategies that resonate. The YouTube Channel Manager will be expected to continuously monitor the competitive landscape, translating insights into refined content strategies that keep Hasbro’s channels ahead of industry benchmarks.
Key Responsibilities- Content Strategy & Programming: Develop and implement a comprehensive content programming strategy across YouTube channels and multiple territories, closely aligning with both brand and audience needs. Own and manage the content calendar, ensuring a consistent publishing cadence and that high-quality video content and artwork align with brand strategies to achieve key performance indicators (KPIs).
- Content Optimisation & SEO: Oversee the optimisation of titles, descriptions, metadata, tags, and thumbnails to maximise click-through rates, search visibility, and overall channel performance.
- Data, Automation & Performance: Utilise YouTube Analytics, automation tools, and third-party platforms to continuously test content approaches, measure performance, and pivot strategy based on results. Leverage AI tools to support workflow efficiency, content testing, and performance analysis, ensuring data-driven decisions are made quickly and efficiently to drive channel growth.
- Cross-Functional Collaboration: Work closely with cross-functional teams, including Production, Marketing, Product Development, and Brand Management, to align YouTube strategies with broader business objectives.
- Stakeholder Communication: Present detailed and contextualised reports on channel performance, growth strategies, and key insights to stakeholders, ensuring transparency and alignment on objectives.
- Audience & Competitive Insights: Continuously monitor and analyse competitor channels and other market trends, using insights to refine Hasbro's channel management and creative strategies, ensuring we maintain a competitive edge.
- Trend & Format Innovation: Proactively spot emerging content trends and platform formats, translating them into new ideas for channel programming. Identify creative ways to repackage and extend existing content to maximise reach and relevance across audiences.
- Insights-Led Content Development: Work closely with production teams to develop original content, providing theme and format recommendations grounded in audience insights, content trends, and channel performance data.
- Proven Track Record: Demonstrated success managing large-scale YouTube channels, with measurable outcomes in channel growth, audience development, and content performance. Strong understanding of YouTube’s platform, algorithms, and best practices.
- Platform & Analytics Proficiency: Deep understanding of all YouTube features, including advanced analytics and third-party measurement platforms (e.g., Tubular Labs). Familiarity with design and editing tools such as Adobe Photoshop and Premiere Pro is an advantage.
- Strategic & Analytical Thinker: Strong analytical skills with a strategic mindset, capable of interpreting complex data sets and translating them into simple, actionable growth strategies.
- Project & Workflow Management: Strong organisational skills with the ability to manage multiple workstreams simultaneously, balancing content calendar deadlines, cross-functional dependencies, and territory requirements without losing sight of quality or strategic priorities.
- Creative & Trend-Led: Pitches new content formats and ideas, spots trends early, and finds creative ways to repackage and extend existing content to serve different audiences and formats.
- Communication: Exceptional communication skills, with the ability to influence and collaborate with team members, stakeholders and cross-functional teams.
- Proactive & Adaptable: Highly proactive, with the ability to balance multiple priorities, lead under pressure, and adapt quickly to changes in the digital landscape.
- Multilingual Advantage: Proficiency in another language is preferred but not required, enhancing the ability to manage channels in multiple regions.
We Play to Win with our Leadership Values - Knowing is Half the Battle, Break the Mold, Take Charge, Be Legendary, Friendship is Magic.
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include: Health & Wellness, Time Off to Recharge, Financial Well-being, Life & Family Support, Volunteer and Community Initiatives, Learning & Development, Exclusive Perks.
Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.
YouTube Channel Manager in London employer: Hasbro
At Hasbro and Wizards of the Coast, we foster a vibrant work culture that champions creativity and collaboration, making it an exceptional place for YouTube Channel Managers to thrive. Located in the heart of London, our hybrid working model offers flexibility while ensuring team synergy, alongside robust employee growth opportunities through continuous learning and development initiatives. Join us to be part of a passionate team dedicated to shaping legendary play experiences that resonate with audiences worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land YouTube Channel Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hasbro and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hasbro are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hasbro on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hasbro. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace YouTube Channel Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hasbro. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hasbro:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hasbro’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hasbro
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hasbro will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hasbro, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
