At a Glance
- Tasks: Lead eCommerce marketing strategies and drive growth across key EMEA retailers.
- Company: Join Hasbro and Wizards of the Coast, where play meets innovation.
- Benefits: Enjoy hybrid working, health perks, and opportunities for personal development.
- Other info: Collaborative culture with strong career growth potential.
- Why this job: Shape legendary experiences and connect with passionate teams in a dynamic environment.
- Qualifications: Experience in eCommerce and customer marketing, ideally with Amazon.
The predicted salary is between 60000 - 75000 £ per year.
We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
As the Senior Customer Marketing Manager, eCommerce – EMEA, you will lead the online customer marketing agenda across key EMEA retailers, shaping how shoppers discover, engage with and buy our brands. This is a high-impact role combining strategy, execution, and commercial influence to drive growth across Pureplay and omnichannel partners.
Specific Responsibilities/Tasks:- Own the EMEA eCommerce marketing plan, turning brand priorities into high-impact activation across key online retailers.
- Lead Amazon activations across the EU, setting KPIs, tracking performance, and optimising activity to deliver growth.
- Drive best-in-class digital shelf execution, improving onsite content, SEO, visibility, and conversion.
- Build strong partnerships with customers, Key Account Managers, and local markets to deliver joint plans and retailer-ready campaigns.
- Use data, shopper insight, and analytics to continuously improve campaigns, content, and return on investment.
- Manage budgets effectively, identifying where to invest for the strongest commercial impact.
- Lead and develop one direct report while influencing cross-functional teams across the region.
- Partner with global and regional stakeholders to embed best practice and raise the standard of eCommerce execution across EMEA.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience.
- Strong experience in eCommerce, customer marketing, or digital commerce within FMCG, consumer products, or a similar fast-paced environment.
- Proven track record of leading retailer marketing activations and delivering measurable commercial results, ideally with Amazon.
- Experience in digital shelf optimisation, onsite content, SEO, and conversion-led activity.
- Able to manage budgets, interpret performance data, and influence stakeholders across markets and functions.
- Strong commercial thinking with the ability to turn insight into action.
- Strategic mindset with a focus on innovation, optimisation, and growth.
- Excellent communication, influencing, and stakeholder management skills.
- Strong project management and prioritisation skills across multiple workstreams.
- Comfortable working independently in a fast-paced, changing environment.
- Highly organised, proactive, and delivery-focused.
- Commercially minded with strong judgement and ownership.
- Collaborative and influential, able to build strong relationships across teams and markets.
- Agile and resilient, comfortable navigating change and ambiguity.
- Curious, solutions-focused, and always looking for better ways to improve performance.
- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility.
Senior Customer Marketing Manager - eCommerce in London employer: Hasbro
At Hasbro and Wizards of the Coast, we take play seriously and foster a vibrant work culture that encourages creativity and collaboration. As a Senior Customer Marketing Manager in our Stockley Park office, you'll enjoy a hybrid working model, competitive benefits, and ample opportunities for professional growth while being part of a team that is passionate about shaping legendary play experiences. Join us to make a meaningful impact in the world of eCommerce and be part of a company that values innovation and community.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Customer Marketing Manager - eCommerce in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at Hasbro or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your eCommerce projects and successes. This is your chance to demonstrate how you can turn brand priorities into high-impact activations.
✨Tip Number 3
Prepare for the interview by diving deep into Hasbro’s brands and their marketing strategies. Be ready to discuss how you can drive growth across Pureplay and omnichannel partners with your unique insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and shaping legendary play.
We think you need these skills to ace Senior Customer Marketing Manager - eCommerce in London
Some tips for your application 🫡
Show Your Passion for Play:When you're writing your application, let your love for play and creativity shine through. We want to see how you can bring that passion into the role of Senior Customer Marketing Manager, so don’t hold back!
Tailor Your Experience:Make sure to highlight your relevant experience in eCommerce and customer marketing. We’re looking for specific examples of how you've driven growth and engagement, especially with retailers like Amazon. Customise your application to reflect this!
Be Data-Driven:We love numbers! Use data and analytics to back up your achievements. Show us how you've used insights to improve campaigns and drive results. This will really help your application stand out.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at Hasbro and Wizards of the Coast!
How to prepare for a job interview at Hasbro
✨Know Your Brands
Before the interview, dive deep into Hasbro and Wizards of the Coast's iconic brands. Understand their history, values, and recent campaigns. This knowledge will not only impress your interviewers but also help you articulate how your experience aligns with their mission to create joy through play.
✨Showcase Your eCommerce Expertise
Be ready to discuss your previous eCommerce marketing experiences in detail. Prepare specific examples of how you've driven growth through digital shelf optimisation, SEO, and successful retailer activations, especially with platforms like Amazon. Highlight measurable results to demonstrate your impact.
✨Demonstrate Strategic Thinking
Think about how you can turn insights into actionable strategies. During the interview, share examples of how you've used data and shopper insights to shape marketing plans. This will show that you have the strategic mindset they’re looking for and can contribute to their growth objectives.
✨Emphasise Collaboration Skills
Since this role involves working with various teams and stakeholders, be prepared to discuss your collaborative experiences. Share stories that highlight your ability to build strong relationships and influence others, showcasing your proactive and delivery-focused approach.
