At a Glance
- Tasks: Lead the development of exciting licensed products that inspire joy and creativity.
- Company: Join Hasbro, a leader in play and imagination, with a vibrant team culture.
- Benefits: Enjoy health perks, flexible work options, and opportunities for personal growth.
- Other info: Dynamic role with opportunities to mentor and collaborate in a creative environment.
- Why this job: Shape iconic brands and create memorable experiences that resonate with consumers.
- Qualifications: Experience in product development, fashion awareness, and strong communication skills.
The predicted salary is between 50000 - 65000 £ per year.
We take play seriously.
We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before.
At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play.
This is your chance to shape legendary play that lasts a lifetime.
Hasbro is looking for a
Product Development Manager to lead the delivery of best-in-class licensed softlines products across EMEA
- spanning apparel, accessories, footwear, bags and lifestyle categories.
- As part of the
EMEA Licensed Consumer Products creative team, you'll guide licensees and retail partners from concept through to final approval, bringing strong product judgement, fashion awareness and a detailed understanding of licensed product development.
You'll review submissions, give clear creative feedback, and help partners build ranges that are brand-right, commercially credible and relevant to EMEA consumers.
You'll play a key role in raising submission quality, strengthening partner understanding of Hasbro's brands, and guiding a junior team member's day-to-day work and development.
Based at our Capper Street office in London (near Warren Street).
This role follows our hybrid model: in-office Tuesday - Thursday, flexible on Monday and Friday.
There will also be a need to regularly visit our Stockley Park, Uxbridge office for samples, so please bear that in mind when applying.
Key responsibilities
- Product development and approvals
- Manage licensed softlines development from concept through to final approval, ensuring products are creatively strong, commercially viable and brand-aligned.
- Review submissions across categories, giving clear feedback on graphics, shape, colour, fabrication, trims, print technique, packaging and overall execution.
- Work with licensees, agents, retailers and internal teams to resolve creative challenges and keep multiple live projects moving.
- Maintain a high standard of review across day-to-day submissions, samples, line plans and final approvals.
- Fashion, culture and trend awareness
- Bring a strong understanding of fashion, lifestyle, pop culture and consumer trends across EMEA, and translate it into practical product direction.
- Track competitor activity, retail shifts, collaborations and fandom trends, sharing insight with the team.
- Support trend boards, product inspiration and seasonal direction for partners.
- Help Hasbro brands show up fresh, relevant and credible across fashion and lifestyle retail.
- Licensee, agent and retail collaboration
- Build strong working relationships with licensees, agents and retail partners across EMEA.
- Lead creative kick-offs, line planning, range reviews, trade meetings and retailer presentations where required.
- Help partners interpret Hasbro brands, style guides and product expectations to build stronger commercial ranges.
- Act as a trusted day-to-day contact for key EMEA accounts and selected DTR programmes.
- Brand and creative execution
- Protect and elevate Hasbro's IP, ensuring products reflect the tone, character and consumer appeal of each brand.
- Work with creative, franchise, legal, retail development and commercial teams to align product development with wider business goals.
- Identify opportunities to elevate execution and support category growth, including fashion-led ranges, capsule collections and retail exclusives.
- Team and project guidance
- Guide the day-to-day work of a junior team member, supporting their development and feedback skills.
- Coordinate input from internal and external partners across multiple projects, keeping approvals and next steps clear.
- Share product knowledge and market awareness with the wider team, and support a collaborative, organised team culture.
- Process and organisation
- Maintain accurate approval records, sample trackers and project status reports.
- Use internal approval systems and product development tools consistently.
- Help improve ways of working across creative review, approvals and sample management.
- Balance multiple brands, partners and deadlines while maintaining attention to detail.
About you
- Experience in softlines product development, fashion design, apparel development, licensed consumer products, retail product development or a related role.
- A good eye for fashion, product and detail, and judgement on whether a product feels right creatively, commercially and technically.
- Able to give clear written and verbal feedback on graphics, shape, colour, materials, trims, print methods, construction, packaging and range coherence.
- Understand how to balance creative ambition with brand requirements, production reality, retail needs and price points.
- Comfortable working across multiple brands, partners, categories and markets at once.
- Build strong relationships with internal teams and external partners, and know how to influence, guide and problem-solve constructively.
- Comfortable supporting the work of others — through mentoring, project leadership, creative guidance or cross-functional collaboration.
Formal line management experience is welcome but not essential.
Experience and skills
Essential
- Experience in fashion, apparel, accessories, footwear, lifestyle products, licensed consumer products or a related softlines category.
- Understanding of product development from concept through to approval or production.
- Experience with licensed product approvals or brand assurance processes.
- Good knowledge of fashion trends, consumer behaviour and retail across EMEA.
- Able to review submissions and give clear creative, commercial and technical feedback.
- Good presentation, organisation and communication skills.
- Able to manage multiple projects, partners and deadlines with accuracy and attention to detail.
- Comfortable working with creative assets, style guides, samples, trend references and approval systems, and with licensees, agents, retailers and internal stakeholders.
- Useful but not essential
- Experience with entertainment, gaming, toy, character, lifestyle or fandom-led brands.
- Experience supporting fashion collaborations, capsule collections, retail exclusives or DTR programmes.
- Experience using licensed product approval systems or product development tracking tools.
- Knowledge of sustainability, ethical sourcing, compliance or quality standards in softlines.
We Play to Win with our Leadership values
- Knowing is Half the Battle
- Break the Mold
- Take Charge
- Be Legendary
- Friendship is Magic
- Matrix of Leadership
- #LI-Hybrid
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility.
Benefits and programs may include
- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks
- Please review our
Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.
Product Development Manager - Consumer Products in London employer: Hasbro
At Hasbro, we take play seriously and foster a vibrant work culture that encourages creativity and collaboration. As a Senior Demand Planning Business Partner in our West London office, you'll enjoy a hybrid working model, competitive benefits, and ample opportunities for professional growth while being part of a team that reimagines iconic brands and creates joyful experiences. Join us to shape legendary play and make a meaningful impact in a supportive environment that values innovation and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Product Development Manager - Consumer Products in London
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Hasbro!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Hasbro would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Hasbro through your school's career services!
We think you need these skills to ace Product Development Manager - Consumer Products in London
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Development Manager - Consumer Products, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Development Manager - Consumer Products position at Hasbro. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Hasbro
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
