Overview
Manager, Digital Distribution and Programming, based in London, UK. Hybrid working pattern: in-office on Tuesday, Wednesday and Thursday; remote options on Monday and Friday. Full-time hours.
The Consumer Products division of Hasbro European Services provides services for the licensing business of Hasbro International Inc. (HII). We are recruiting for this position in London, UK.
Role Purpose
The Manager, Digital Distribution and Programming will work closely with the Senior Manager and the YouTube Channel Management team to grow Hasbro’s digital presence, maximising exposure and revenue for our brands globally. The role is insights-driven, turning performance data and audience trends into actionable recommendations that shape channel strategies and guide content planning.
You will oversee the day-to-day operations and strategic growth of a portfolio of channels, leading efforts to deliver against business goals while ensuring output is platform-first, globally consistent, and audience-focused. You will advance Hasbro’s digital distribution strategy for top-ranked brands across the portfolio – including Peppa Pig, Transformers, My Little Pony, Power Rangers, PJ Masks, Hasbro Gaming, Play-Doh, and Dungeons & Dragons – leveraging an understanding of Hasbro’s business verticals, the competitive landscape, and evolving platform trends. This role suits someone with YouTube channel management experience and a broader digital marketing, streaming, or social media background who enjoys working with data and partnering with analytics teams to inform strategy.
Key Responsibilities
- Strategic Planning
- Shape and execute YouTube platform strategies across a portfolio of channels and brands, ensuring recommendations align with broader brand and business priorities.
- Analyze performance data, audience behaviour, and competitive trends to develop actionable insights for short- to mid-term content and channel planning.
- Provide insight-led recommendations in cross-functional discussions to influence planning decisions and ensure alignment with business objectives.
- Continuously evaluate and evolve internal processes to strengthen efficiency, communication, and collaboration across teams.
- Creative Guidance
- Use insights to recommend content themes, formats, and storytelling approaches aligned with platform trends and audience expectations.
- Advise channel managers on packaging best practices (titling, thumbnails, metadata) to deliver platform-native content.
- Ensure creative best practices are applied consistently across all managed brands and markets, maintaining a unified global standard of quality and audience-first execution.
- Operational Partnerships
- Collaborate with internal stakeholders to ensure smooth alignment around insights and identify roadblocks early, escalating issues when necessary.
- Track progress against deliverables with external partners, ensuring follow-ups and reviews keep performance and communication on track.
- Capability Building
- Share expertise on digital platform best practices and insights, mentor junior team members, and support colleagues in interpreting data and applying recommendations effectively.
- Stay current with developments on YouTube and other digital platforms, competitor activity, and evolving content distribution strategies, promoting a culture of continuous learning.
- Key Competencies
- Analytical & Insights-Driven: Ability to interpret performance data, audience behaviour, and competitive activity; translate insights into actionable recommendations for channel and content planning.
- Digital Platform Expertise: Knowledge of best practices across digital platforms, especially YouTube and social media, with understanding of how content and channel strategies drive growth.
- Content & Creative Guidance: Ability to provide insight-led recommendations on content themes, formats, and packaging for platform-first delivery.
- Collaboration & Partnerships: Effective at working with internal stakeholders and external partners to align objectives and maintain smooth communication.
- Growth Mindset: Enthusiasm for learning analytical tools and expanding analytical capabilities.
- Process Improvement: Skilled at refining workflows and embedding best practices to improve efficiency and cross-team collaboration.
- Capability Building: Committed to mentoring and sharing expertise to foster continuous learning and organisational capability.
Leadership Principles
- We Play to Win with our Leadership Principles: Knowing is Half the Battle, Break the Mold, Take Charge, Be Legendary, Friendship is Magic, Matrix of Leadership
Seniorities and Employment
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Management and Manufacturing
- Industries: Manufacturing
Referrals increase your chances of interviewing at Hasbro.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Digital Distribution and Programming in London
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Some tips for your application 🫡
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How to prepare for a job interview at Hasbro
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In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Hasbro uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
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