EMEA Senior Channel Development Manager - Wizards of the Coast

If you can bring your Trading Card Gaming experience and balance bold commercial strategy with a little spell‑casting swagger, this is your quest! In this EMEA Senior Channel Development Manager (In‑Direct) role, you’ll lead growth across EMEA in the Trading Card Games space by building winning distribution and wholesale plans, deepening distributor partnerships, and guiding a team with transformational leadership—turning insights into action and ambition into market‑shaping results.

The EMEA Senior Channel Development Manager (In-Direct) will be responsible for managing Wizard’s In-Direct Sales Channel, with primary responsibility for managing and developing Distribution and Wholesale accounts across EMEA. This position will report to the EMEA Sales Director and is based at our UK, Stockley Park, West London office and follows a hybrid working model, with required in-office presence on Tuesdays, Wednesdays, and Thursdays, while offering flexibility for remote work on Mondays and Fridays.

Responsibilities

• Leading growth across EMEA through core hobby distribution and mass wholesale.
• Structuring the strategic direction for channel expansion to achieve financial growth targets.
• Leading a team of Key Account Managers to service accounts across Europe aligned to company priorities.
• Devise and drive sales revenue/profit/unit objectives to achieve the overall budget signed off by the Sales Director and Senior Leadership Team.
• Create, implement and monitor full year business plan with KAMs for all partners and achieve incremental channel growth YoY.
• Working with the Retail Marketing team, execute and monitor MDF marketing campaigns to drive visibility at retail to achieve sell-through goals.
• Identify trends and market dynamics to influence and evolve strategy.
• Lead a team of Key Account Managers to ensure continued growth and scale within European distributors and wholesalers.
• Define market expansion strategy for the channel, suggesting opportunities for territory growth outside of existing markets.
• Develop and manage multi-level and collaborative business relationships with Senior leaders of all customers.
• Partner with the BI team to ensure channel analytics and metrics are reported to the business promptly.
• Collaborate with colleagues from other departments – marketing, operations, and finance on the execution of channel/partner strategies.
• Lead yearly discussion of aligned and optimised customer trade terms.
• Lead PCR and reprint strategy to optimise the supply of Wizards product into the channel.

Qualifications

• Experience in the TCG or Games industry is essential.
• Solid commercial account management experience.
• Ability to make decisions to benefit Wizards and the customer.
• Be a highly motivating and empowering leader.
• Drive for results with player focus.
• Strong negotiation & influencing skills.
• Analytical mindset with the ability to turn data into decisions.
• Ability to apply business acumen to create ideas to drive growth.
• Organised self-starter ready to take ownership and accountability.
• Effective communicator – including an ability to present to internal and external audiences with confidence.
• Team player, ready to collaborate.

Leadership Principles

• Knowing is Half the Battle
• Break the Mold
• Take Charge
• Be Legendary
• Friendship is Magic
• Matrix of Leadership

Hasbro is an Equal Opportunities Employer. The above is intended to describe the general content of the role and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements. We value diversity at Hasbro, and do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.