At a Glance
- Tasks: Lead exciting eCommerce campaigns from strategy to execution and analysis.
- Company: Join Hasbro, a legendary brand that connects generations through play.
- Benefits: Enjoy a competitive salary, inclusive culture, and opportunities for growth.
- Other info: Diverse team with a commitment to equal opportunities and personal development.
- Why this job: Be at the forefront of digital marketing in a fun and innovative environment.
- Qualifications: Bachelor's degree in Marketing or Business; experience in eCommerce is a plus.
The predicted salary is between 30000 - 40000 € per year.
At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years, and we believe the best is yet to come.
The Specialist Customer Marketing role sits at the heart of Hasbro's EMEA eCommerce agenda. This is not a support role; it is an end‑to‑end ownership position. You will lead the full lifecycle of retailer eCommerce activations: from originating the brief and building the strategy, through to hands‑on implementation, live optimisation, and post‑campaign performance accountability. You will be the eCommerce activation expert in the room, confidently challenging retailers and internal Key Account Managers on why an activation is being proposed, what success looks like, and whether the mechanics will actually drive results. You will push back where necessary, advocate for best‑in‑class digital execution, and hold both internal and external partners to a high standard.
Key Responsibilities
- Full Campaign Ownership — Brief to Results: Own the end‑to‑end eCommerce activation process across EU Pureplay and omnichannel retail partners: brief origination, campaign strategy, retailer negotiation, implementation, live optimisation, and post‑campaign analysis.
- Author retailer eCommerce briefs with clear commercial rationale, defined KPIs, and measurable success criteria — ensuring every activation has a “why” before it has a “what.”
- Lead post‑campaign debriefs with retailers and KAMs, delivering honest performance assessments with clear learnings and next‑step recommendations.
Retailer additional European languages (French, Spanish, Italian, German) are a plus. Bachelor’s degree in Marketing, Business, or related discipline. Hasbro is an Equal Opportunities Employer.
The above is intended to describe the general content of the role, and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let our recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.
Ecommerce Customer Marketing - 12 month FTC employer: Hasbro
At Hasbro, we pride ourselves on being an exceptional employer that fosters a culture of creativity and innovation. Our commitment to employee growth is evident through our diverse team and the opportunities for hands-on experience in leading eCommerce activations. Located in a vibrant environment, we offer a supportive workplace where adventurous minds can thrive, ensuring that every team member feels valued and empowered to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Customer Marketing - 12 month FTC
✨Tip Number 1
Get to know Hasbro's culture and values. Dive into their mission of storytelling and play, and think about how your experiences align with that. When you chat with them, show off your adventurous side and how you can contribute to their innovative spirit.
✨Tip Number 2
Prepare for the interview by thinking through the end-to-end eCommerce activation process. Be ready to discuss how you've owned similar projects in the past, from strategy to execution. This will show you're not just a support player but someone who can lead the charge.
✨Tip Number 3
Practice your negotiation skills! Since you'll be working closely with retailers, think of examples where you've successfully negotiated outcomes. This will help you demonstrate your confidence and ability to advocate for best-in-class digital execution.
✨Tip Number 4
Finally, don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the Hasbro team and ready to take on this exciting role.
We think you need these skills to ace Ecommerce Customer Marketing - 12 month FTC
Some tips for your application 🫡
Show Your Passion for Play:When writing your application, let your enthusiasm for storytelling and play shine through. We want to see how your adventurous spirit aligns with our mission at Hasbro!
Be Clear and Concise:Make sure your application is easy to read and straight to the point. Highlight your relevant experience in eCommerce and marketing, and don’t forget to include those measurable successes!
Tailor Your Application:Customise your application to reflect the specific role you're applying for. Mention how your skills can contribute to the end-to-end ownership of eCommerce activations, just like we do at StudySmarter.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Hasbro
✨Know Your Stuff
Before the interview, dive deep into Hasbro's eCommerce strategies and recent campaigns. Familiarise yourself with their brand values and how they connect with customers. This will help you speak confidently about how your skills align with their mission.
✨Showcase Your Ownership Mindset
Since this role involves full campaign ownership, be ready to discuss examples from your past where you've taken charge of a project from start to finish. Highlight your ability to strategise, implement, and analyse results, demonstrating that you can handle the end-to-end process.
✨Prepare for Challenging Questions
Expect to be challenged on your ideas and strategies during the interview. Prepare to defend your proposals with data and insights. Think about what success looks like in your previous roles and be ready to articulate how you measure performance.
✨Emphasise Collaboration Skills
This role requires working closely with retailers and internal teams. Share experiences where you've successfully collaborated with diverse groups to achieve a common goal. Show that you can advocate for best practices while maintaining strong relationships.
