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- Tasks: Lead creative shopper marketing initiatives and drive brand engagement across various channels.
- Company: Join Hasbro, a leader in creating extraordinary experiences for fans worldwide.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact on iconic brands while collaborating with a dynamic team.
- Qualifications: Experience in marketing, strong project management skills, and a creative mindset.
- Other info: Work in a fast-paced environment with excellent career development opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Hasbro European Services provides various services to Hasbro business units in Europe and the Middle East and Africa. Bring your creativity, collaboration, and can-do energy to Hasbro, where we build worlds, spark imagination, and create extraordinary experiences for fans across EMEA. We’re searching for a proactive, detail-driven marketing manager who thrives in fast-paced environments and loves turning bold ideas into flawless execution. In this role, you’ll help shape our Customer Marketing strategy and elevate how our brands come to life across every shopper touchpoint — in-store, online, and everywhere in between. If you’re excited by innovation, powered by teamwork, and ready to make real impact across iconic brands, this is your chance to help Hasbro play bigger, smarter, and bolder.
Location: UK, West London (Uxbridge), Stockley Park. Hybrid working pattern: In-office requirement on Tuesdays, Wednesdays, and Thursdays. Option for remote working on Mondays and Fridays. Full-time hours.
Main Purpose: Build the development and execution of shopper marketing plans at regional level, by localizing global assets or creating regional ones, in coordination with the customer marketing team and ensuring consistent execution across all omnichannel touchpoints. This role focuses on driving conversion at the point of sale through insights, toolkits, and activation support. Operating under the strategic direction of the Senior Customer Marketing Manager (Strategy) and collaborating cross-functionally to ensure consistent execution.
Specific Responsibilities:
- Support the Senior Customer Marketing Manager strategy in ensuring omni-channel planning alignment, working closely with Global/regional brand marketing and digital commerce teams.
- Lead end-to-end project management of shopper marketing initiatives, coordinating cross-functional stakeholders and managing external agencies (creative, production, POS, transcreation) to ensure timely, on-budget, and high-quality delivery of all activation assets.
- Demonstrate strong project management ownership, with the ability to work with limited direction or incomplete information, proactively designing new processes, ways of working, and solutions to enable effective shopper activation at scale.
- Bring a creative, entrepreneurial mindset to problem-solving and execution.
- Ensure executional assets are created on time and in full to enable the regional Customer Marketing team to focus and activate at scale to a clear set of prioritized customers and touchpoints.
- Build and deliver a comprehensive set of activation tools across in-store, online & retailer experiential touch points including: The Corporate and retail catalogue, Shopper toolkits and retail activation, The overall experience concept in collaboration with marketing, Permanent Pop Materials for main brands.
- Collaborate closely with e-commerce team to ensure consistent use of assets across EMEA.
- Collaborate with the transcreation team to ensure all assets/toolkits are delivered on time & localized for regional relevance while maintaining brand consistency.
- Manage relationships with marketing/Customer marketing, agencies, and cross-functional teams to produce high-quality and innovative marketing materials.
- Gather insights on shopper behavior, retail environment, and competitive activity to support the creation of effective shopper plans.
- Contribute to post-activation reviews and ROI assessments led by the Sr Customer Marketing Manager.
- Integrate innovative creative and/or technologies into retail activation plans to ensure Hasbro is delivering an industry-leading experience.
- Support the creation of case studies to scale learnings across markets.
- Help maintain tracker systems for asset delivery, activation status, and market readiness.
- Support the Sr Customer Marketing Manager Centralization by providing budget recommendations for planned activities.
Skills:
- Proven experience in trade, brand, or shopper marketing, ideally within the FMCG, retail, or toy/entertainment sector.
- Strong project management skills, with proven ability to lead complex initiatives end-to-end, managing timelines, agencies, and multiple stakeholders.
- Creative and entrepreneurial mindset, able to identify opportunities, challenge the status quo, and translate ideas into practical execution.
- Comfortable working with ambiguity and limited information, with the capability to define new processes, frameworks, and ways of working where none exist.
- Resilience, flexibility & working at pace – able to cope well with changing directions/juggling and a thoughtful risk taker.
- Excellent organizational skills, with strong attention to detail.
- Proficiency in managing multiple stakeholders across a matrixed environment.
- Strong communication skills.
- Champion continuous improvement & able to lead cross departmental/multi-market projects.
- Comfortable working in dynamic, highly collaborative environment with a growth mindset.
Leadership Principles:
- Knowing is Half the Battle
- Break the Mold
- Take Charge
- Be Legendary
- Friendship is Magic
- Matrix of Leadership
Hasbro is an Equal Opportunities Employer. The above is intended to describe the general content of the role, and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.
Customer Marketing Manager employer: Hasbro
Contact Detail:
Hasbro Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Hasbro's brands and recent campaigns. Show us that you’re not just another candidate; demonstrate your passion for our products and how you can contribute to our marketing strategy.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Customer Marketing Manager. Highlight your project management experience and creativity, and don’t forget to share examples of past successes.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in being part of the Hasbro team. Don’t miss out!
We think you need these skills to ace Customer Marketing Manager
Some tips for your application 🫡
Show Your Creativity: As a Customer Marketing Manager, creativity is key! Make sure your application reflects your innovative ideas and how you can bring them to life at Hasbro. Don’t be afraid to think outside the box!
Tailor Your Application: We want to see how your experience aligns with our needs. Customise your CV and cover letter to highlight relevant skills in trade, brand, or shopper marketing, especially in fast-paced environments like FMCG or retail.
Be Detail-Oriented: Attention to detail is crucial for this role. Double-check your application for any typos or errors, and ensure that all your information is clear and concise. We love a well-organised application!
Apply Through Our Website: To make sure your application gets to us, apply directly through our website. It’s the best way to ensure we see your amazing skills and experience right away!
How to prepare for a job interview at Hasbro
✨Know Your Stuff
Before the interview, dive deep into Hasbro's brand values and recent marketing campaigns. Familiarise yourself with their products and how they engage customers across different channels. This will show your genuine interest and help you connect your experience to their needs.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples of how you've successfully managed complex marketing projects in the past. Highlight your ability to coordinate with multiple stakeholders and deliver on time and within budget. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Bring Your Creative Ideas
Hasbro is looking for someone who can think outside the box. Prepare a few innovative ideas or strategies that could enhance their customer marketing efforts. This not only demonstrates your creativity but also shows that you're proactive and ready to contribute from day one.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared. Inquire about their current challenges in customer marketing or how they measure success in their campaigns. This shows your engagement and helps you understand if the role aligns with your career goals.
