Wetake play seriously. We’re looking for curious adventurers ready to find their party, fueled by imaginationand driveto build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
The Senior Attorney provides strategic legal support to Hasbro's global Consumer Products business, advising on commercial licensing, promotions, location-based entertainment (LBE), partnerships, merchandising, publishing and brand activation initiatives across multiple international territories, with a focus on EMEA, Asia/Pacific and LATAM regions. This position will be located in the U.K. and will partner closely with business, finance, risk, creative, brand, marketing and commercial teams to structure, negotiate and manage licensing and promotional arrangements while protecting Hasbro's intellectual property and commercial interests. This is a fixed-term role providing maternity cover.
Core responsibilities:
Commercial Contracting & Negotiation
- Draft, review, negotiate and advise on a wide variety of agreements, including merchandise licence agreements, promotion licence agreements, sub-representative agreements, amendments, assignment consents, NDAs, distribution arrangements and partnership agreements.
- Lead negotiations directly with licensees, agents, external counsel and business stakeholders to resolve legal and commercial issues.
- Develop commercial solutions that balance legal risk with business objectives and revenue opportunities.
Licensing
- Advise on the exploitation and protection of Hasbro intellectual property across global licensing programmes, including promotions, consumer products, entertainment and collaborative partnerships.
- Review approvals, brand guidelines, creative materials and marketing assets to ensure alignment with Hasbro IP requirements.
Promotions & Partnerships
- Support global promotions and strategic marketing partnerships involving major brands, retailers, QSRs, airlines, entertainment companies and FMCG partners.
- Advise on exclusivity rights, promotions mechanics, giveaways, contest structures and consumer activations.
- Work directly with senior management in connection with legal issues, risks, priorities and anticipate follow-up needs.
- Provide support in maintaining an efficient contract management process for the Licensed Consumer Products businesses.
Experience:
- Qualified solicitor with 3-5 years' PQE (post-qualification experience).
- Strong knowledge of the licensing industry, with brand and entertainment intellectual property licensing experience preferred, whether representing licensors or licensees, and whether involving characters and brands or FMCG.
- Demonstrable expertise in contract negotiation and drafting.
- Creative, motivated, supportive team player, with a high level of organisation and attention to detail.
- Strong client relations skills, commercial pragmatism, business sense, and the ability to make practical evaluations of risk.
- Ability to manage and prioritise a substantial and diverse workload.
- Sound intellectual property experience, particularly copyrights and trademarks.
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
As set forth in Hasbro's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.
A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.
A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
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Sr Attorney in City of London employer: Hasbro
At Hasbro, we take play seriously and foster a vibrant work culture that encourages creativity and collaboration. As a Facilities Manager, you'll not only lead a dedicated team across our two UK offices but also enjoy comprehensive benefits including health and wellness support, learning and development opportunities, and exclusive perks. Join us in shaping a world-class working environment where your contributions will spark joy and connection through the magic of play.
