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- Tasks: Lead trade marketing strategies for iconic gaming brands across Europe.
- Company: Join Wizards of the Coast, a leader in gaming and creativity.
- Benefits: Competitive salary, inclusive culture, and opportunities for growth.
- Why this job: Make an impact in the gaming industry while collaborating with passionate teams.
- Qualifications: 5+ years in marketing, preferably in gaming or entertainment.
- Other info: Dynamic work environment with a focus on creativity and community.
The predicted salary is between 36000 - 60000 £ per year.
Wizards of the Coast develops and publishes legendary games that inspire creativity, forge friendships and build communities of global fans. A division of Hasbro, Wizards delivers premium experiences for gamers across tabletop, video games, and digital platforms based on both new and time-honoured brands, including its best-known franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.
As the Marketing Manager, Trade Marketing you will be responsible for developing and executing best-in-class Trade Marketing channel go-to-market plans that drive strong omnichannel visibility, consumer engagement, and commercial performance for Wizards of the Coast brands across European retail and e-tail environments. This role partners closely with Sales, Brand, Finance, and external agencies to translate brand and release strategies into market leading retail activations across distribution, wholesale, and direct to retail channels.
What You'll Do:
- Oversee end-to-end trade marketing across distribution, wholesale, and direct retail channels in key European markets.
- Deliver integrated retail activations in physical stores, e-commerce, and consumer events to ensure consistent brand presence.
- Develop annual plans aligned with product launches, working closely with EMEA Brand and Global Trade Marketing teams.
- Collaborate with Sales teams to ensure trade marketing supports commercial objectives and go-to-market strategies.
- Act as the principal contact within distribution, wholesale, and direct-to-retail channels, engaging internal stakeholders including EMEA Sales, Marketing, Finance, and Global Trade Marketing.
- Monitor KPIs and analyse outcomes to optimise campaigns.
- Lead the development and delivery of retail marketing materials, coordinating with external agencies.
- Ensure all assets adhere to creative standards, deadlines, and brand guidelines.
What You'll Bring:
- BA/BS or equivalent experience with a concentration in Marketing, Business, or related coursework.
- 5+ years of shown experience in campaign marketing, with a strong preference for experience within the gaming, entertainment, or consumer products industry.
- Experience working with agencies and managing a budget.
- Ability to drive projects forward by providing clear and concise direction/feedback and influencing partners.
- Strong project management abilities; capable of prioritising and balancing multiple projects simultaneously, under tight time constraints and within budget parameters.
- Well developed verbal, written and presentation skills and proficiency with Microsoft Office applications.
- An ability to use data to measure the efficiency of campaigns.
- Has a passion for gaming, especially familiarity with Wizards of the Coast brands (Magic: The Gathering, Dungeons & Dragons) is a strong plus.
- Ability to work onsite at our headquarters in Stockley Park.
Hasbro is an Equal Opportunities Employer. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
Marketing Manager, Trade Marketing Uxbridge, United Kingdom WIZARDS Posted 4 hours ago employer: Hasbro, Inc.
Contact Detail:
Hasbro, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Trade Marketing Uxbridge, United Kingdom WIZARDS Posted 4 hours ago
✨Tip Number 1
Network like a pro! Reach out to people in the gaming and marketing industries, especially those connected to Wizards of the Coast. Attend events, join online forums, and don’t be shy about sliding into DMs – you never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for gaming! When you get the chance to chat with potential employers, make sure to highlight your love for brands like Magic: The Gathering and Dungeons & Dragons. This enthusiasm can set you apart from other candidates and show that you’re a great fit for the team.
✨Tip Number 3
Prepare for interviews by researching the latest trends in trade marketing and the gaming industry. Bring fresh ideas to the table that could help Wizards enhance their retail activations. This will demonstrate your proactive approach and commitment to the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Wizards team and ready to dive into the world of legendary games.
We think you need these skills to ace Marketing Manager, Trade Marketing Uxbridge, United Kingdom WIZARDS Posted 4 hours ago
Some tips for your application 🫡
Show Your Passion for Gaming: When you're writing your application, let your love for gaming shine through! Mention any experience you have with Wizards of the Coast brands like Magic: The Gathering or Dungeons & Dragons. We want to see that you’re not just a marketer, but also a fan!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in trade marketing and campaign management. We’re looking for someone who can connect the dots between marketing strategies and commercial objectives, so show us how you've done this before!
Be Clear and Concise: In your written application, clarity is key! Use straightforward language and structure your thoughts logically. We appreciate well-organised applications that get straight to the point, so keep it professional yet engaging.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Wizards of the Coast!
How to prepare for a job interview at Hasbro, Inc.
✨Know Your Brands
Familiarise yourself with Wizards of the Coast's key franchises like Magic: The Gathering and Dungeons & Dragons. Show your passion for these brands during the interview, as it will demonstrate your genuine interest in the role and the company.
✨Prepare Your Campaign Examples
Be ready to discuss specific marketing campaigns you've managed in the past. Highlight your experience in trade marketing, especially within the gaming or consumer products industry, and how you drove successful outcomes through data-driven strategies.
✨Understand the Market
Research the current trends in the gaming and entertainment sectors, particularly in European retail and e-tail environments. This knowledge will help you articulate how you can contribute to the company's omnichannel visibility and consumer engagement goals.
✨Showcase Your Collaboration Skills
Since this role involves working closely with Sales, Brand, and external agencies, be prepared to share examples of how you've successfully collaborated with different teams. Emphasise your project management abilities and how you balance multiple projects while meeting tight deadlines.