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- Tasks: Lead trade marketing strategies for iconic gaming brands across Europe.
- Company: Join Wizards of the Coast, a leader in gaming and creativity.
- Benefits: Competitive salary, inclusive culture, and opportunities for growth.
- Other info: Dynamic work environment with a focus on creativity and community.
- Why this job: Make an impact in the gaming industry while collaborating with passionate teams.
- Qualifications: 5+ years in marketing, preferably in gaming or entertainment.
The predicted salary is between 36000 - 60000 £ per year.
Wizards of the Coast develops and publishes legendary games that inspire creativity, forge friendships and build communities of global fans. A division of Hasbro, Wizards delivers premium experiences for gamers across tabletop, video games, and digital platforms based on both new and time-honoured brands, including its best-known franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.
As the Marketing Manager, Trade Marketing you will be responsible for developing and executing best-in-class Trade Marketing channel go-to-market plans that drive strong omnichannel visibility, consumer engagement, and commercial performance for Wizards of the Coast brands across European retail and e-tail environments. This role partners closely with Sales, Brand, Finance, and external agencies to translate brand and release strategies into market leading retail activations across distribution, wholesale, and direct to retail channels.
What You'll Do:
- Oversee end-to-end trade marketing across distribution, wholesale, and direct retail channels in key European markets.
- Deliver integrated retail activations in physical stores, e-commerce, and consumer events to ensure consistent brand presence.
- Develop annual plans aligned with product launches, working closely with EMEA Brand and Global Trade Marketing teams.
- Collaborate with Sales teams to ensure trade marketing supports commercial objectives and go-to-market strategies.
- Act as the principal contact within distribution, wholesale, and direct-to-retail channels, engaging internal stakeholders including EMEA Sales, Marketing, Finance, and Global Trade Marketing.
- Monitor KPIs and analyse outcomes to optimise campaigns.
- Lead the development and delivery of retail marketing materials, coordinating with external agencies.
- Ensure all assets adhere to creative standards, deadlines, and brand guidelines.
What You'll Bring:
- BA/BS or equivalent experience with a concentration in Marketing, Business, or related coursework.
- 5+ years of shown experience in campaign marketing, with a strong preference for experience within the gaming, entertainment, or consumer products industry.
- Experience working with agencies and managing a budget.
- Ability to drive projects forward by providing clear and concise direction/feedback and influencing partners.
- Strong project management abilities; capable of prioritising and balancing multiple projects simultaneously, under tight time constraints and within budget parameters.
- Well developed verbal, written and presentation skills and proficiency with Microsoft Office applications.
- An ability to use data to measure the efficiency of campaigns.
- Has a passion for gaming, especially familiarity with Wizards of the Coast brands (Magic: The Gathering, Dungeons & Dragons) is a strong plus.
- Ability to work onsite at our headquarters in Stockley Park.
Hasbro is an Equal Opportunities Employer. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
Marketing Manager, Trade Marketing Uxbridge, United Kingdom WIZARDS Posted 4 hours ago employer: Hasbro, Inc.
Contact Detail:
Hasbro, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Trade Marketing Uxbridge, United Kingdom WIZARDS Posted 4 hours ago
✨Tip Number 1
Network like a pro! Reach out to folks in the gaming and marketing industries on LinkedIn. Join relevant groups, attend events, and don’t be shy about sliding into DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching Wizards of the Coast and their brands. Familiarise yourself with their latest campaigns and think about how you can contribute to their trade marketing efforts. Show them you’re not just another candidate; you’re a fan who gets it!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Marketing Manager. Use specific examples from your past work that demonstrate your skills in campaign marketing and project management.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Wizards of the Coast. Let’s make magic happen together!
We think you need these skills to ace Marketing Manager, Trade Marketing Uxbridge, United Kingdom WIZARDS Posted 4 hours ago
Some tips for your application 🫡
Show Your Passion for Gaming: When you're writing your application, let your love for gaming shine through! Mention any experience you have with Wizards of the Coast brands like Magic: The Gathering or Dungeons & Dragons. We want to see that you’re not just a marketer, but also a fan!
Tailor Your Experience: Make sure to highlight your relevant experience in campaign marketing, especially if it’s within the gaming or consumer products industry. We’re looking for someone who can hit the ground running, so connect your past roles to what we do at Wizards.
Be Clear and Concise: In your written application, clarity is key! Use straightforward language and get to the point. We appreciate well-structured applications that make it easy for us to see how you fit the role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Hasbro, Inc.
✨Know Your Brands
Familiarise yourself with Wizards of the Coast's key franchises like Magic: The Gathering and Dungeons & Dragons. Show your passion for these brands during the interview, as it will demonstrate your genuine interest in the role and the company.
✨Prepare Your Campaign Examples
Be ready to discuss specific marketing campaigns you've managed in the past. Highlight your experience in trade marketing, especially within the gaming or consumer products industry, and how you drove successful outcomes through data-driven strategies.
✨Understand the Market
Research the current trends in trade marketing and retail environments, particularly in Europe. Being able to discuss how these trends could impact Wizards' go-to-market strategies will show that you're proactive and knowledgeable about the industry.
✨Showcase Your Collaboration Skills
Since this role involves working closely with various teams, prepare examples of how you've successfully collaborated with sales, finance, and external agencies in previous roles. Emphasise your ability to influence partners and drive projects forward.