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- Tasks: Lead exciting influencer campaigns for iconic brands and drive measurable results.
- Company: Join Hasbro, a global leader in toys and games, with a vibrant culture.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be at the forefront of digital marketing and shape brand storytelling across EMEA.
- Qualifications: 5-8 years in influencer marketing or social media, with a passion for creativity.
- Other info: Collaborative environment with a focus on diversity and inclusion.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries. Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for Direct/FOB sales in Europe. Hasbro UK Ltd ('the Company') provides sales, marketing and other services to HET and HIT in the United Kingdom and Ireland.
Based at our Capper Street, London office, this hybrid role (in‑office Tuesday to Thursday, with Flexi Mondays and Fridays) sits within the Global Digital Strategy & Channels team and blends smart regional strategy with hands‑on campaign delivery.
You’ll own the end‑to‑end influencer and creator journey — from vetting and selecting the right talent, to managing high‑impact campaigns and partnering closely with paid media to drive measurable results. This is an individual contributor role for someone who understands how creators influence the entire customer journey — from cultural relevance and brand storytelling through to performance and commerce — and can confidently operate across multiple markets, platforms, and stakeholders.
Key Responsibilities:- Influencer & Creator Strategy (Full Funnel)
- Lead the development and activation of EMEA influencer and creator strategies aligned to global channel and brand priorities.
- Plan creator activity across the full marketing funnel, including awareness, consideration, advocacy, and performance.
- Translate global influencer frameworks into regionally relevant recommendations for EMEA markets.
- Ensure creator work is platform-native, audience-first, and commercially impactful.
- Campaign Planning & Execution:
- Own end-to-end influencer campaign delivery for priority EMEA initiatives, from briefing through execution and reporting.
- Partner with Brand, Media, and Local Market teams to integrate creators into broader marketing plans.
- Support product launches, franchise moments, and always-on creator programs across EMEA.
- Balance creativity with governance, ensuring brand safety, compliance, and quality standards are met.
- Market & Agency Collaboration
- Act as a day-to-day influencer marketing partner for EMEA local markets, offering strategic guidance and practical support.
- Brief, manage, and collaborate with influencer agencies and specialist partners.
- Help markets optimize creator selection, briefing, timelines, and budgets.
- Share learnings and best practices to improve influencer capability across the region.
- Creator Partnerships & Talent Approach
- Support the development of creator partnership models, including repeat and longer-term collaborations.
- Guide creator mix and talent strategy across macro, mid-tier, micro, and community creators.
- Stay closely connected to creator trends, platform shifts, and emerging formats.
- Measurement, Performance & Insights
- Define success metrics for influencer activity across awareness, engagement, and performance objectives.
- Partner with media and analytics teams to evaluate impact and optimize campaigns.
- Use insights and learnings to inform future planning and regional recommendations.
- Contribute to the evolution of Hasbro’s global influencer measurement approach.
- Experience
- 5–8+ years of experience in influencer/creator marketing, social media, or digital marketing.
- Experience working brand-side and/or at an influencer or creative agency.
- Proven ability to deliver influencer campaigns across multiple funnel stages.
- Experience supporting regional or multi-market initiatives (EMEA experience preferred).
- Background in entertainment, consumer brands, gaming, or IP-led portfolios is a plus.
- Skills & Expertise:
- Strong understanding of creator platforms (TikTok, YouTube, Instagram, Shorts, emerging channels).
- Solid grasp of influencer performance metrics and brand measurement.
- Confident project manager with strong attention to detail.
- Able to influence and collaborate across teams without direct authority.
- Comfortable navigating legal, compliance, and brand safety requirements.
- Hands-on, proactive, and highly organized. Collaborative, pragmatic, and solutions-focused.
- Creator-literate and culturally curious, with a strong point of view on what “good” looks like.
- Knowing is Half the Battle
- Break the Mold
- Take Charge
- Be Legendary
- Friendship is Magic
- Matrix of Leadership
Hasbro is an Equal Opportunities Employer. The above is intended to describe the general content of the role, and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.
Social Media Marketing Manager London, United Kingdom CMO employer: Hasbro, Inc.
Contact Detail:
Hasbro, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Marketing Manager London, United Kingdom CMO
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in social media marketing. This is your chance to shine and demonstrate what you can bring to the table, especially for a role like the one at Hasbro.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand Hasbro’s brands and their recent campaigns. Tailor your responses to show how your experience aligns with their goals, especially in influencer marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to take charge in this exciting role.
We think you need these skills to ace Social Media Marketing Manager London, United Kingdom CMO
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Social Media Marketing Manager role. Highlight your experience in influencer marketing and how it aligns with Hasbro's goals. We want to see how you can bring your unique flair to our team!
Showcase Your Creativity: This role is all about creativity, so don’t hold back! Include examples of past campaigns you've worked on, especially those that had a measurable impact. We love seeing innovative ideas that resonate with audiences.
Be Data-Driven: We’re looking for someone who understands the numbers behind influencer marketing. Share specific metrics from your previous campaigns that demonstrate your ability to drive engagement and performance. Show us you can blend creativity with analytics!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Hasbro, Inc.
✨Know Your Influencers
Before the interview, research the key influencers and creators in the toy and gaming industry. Understand their impact on brand storytelling and how they align with Hasbro's values. This will show your passion for the role and your knowledge of the market.
✨Showcase Your Campaign Successes
Prepare to discuss specific influencer campaigns you've managed in the past. Highlight your role in the end-to-end process, from strategy development to execution and measurement. Use metrics to demonstrate the success of these campaigns.
✨Be Ready to Collaborate
Since this role involves working closely with various teams, be prepared to discuss how you’ve successfully collaborated with others in previous roles. Share examples of how you’ve influenced decisions without direct authority and navigated challenges in a team setting.
✨Stay Current with Trends
Familiarise yourself with the latest trends in social media and influencer marketing. Be ready to discuss emerging platforms and formats, and how you would leverage them for Hasbro’s campaigns. This shows that you’re proactive and culturally curious, which is essential for this role.
