At a Glance
- Tasks: Drive brand growth and visibility across major retailers in a dynamic environment.
- Company: Join Hasbro, a leader in iconic consumer products and licensing.
- Benefits: Hybrid working, competitive salary, and opportunities for professional development.
- Other info: Collaborative culture with excellent career advancement opportunities.
- Why this job: Be a brand ambassador and make a real impact in the retail landscape.
- Qualifications: Sales experience in consumer products and strong communication skills.
The predicted salary is between 36000 - 60000 £ per year.
The Consumer Products division of Hasbro European Services provides services for the licensing business of Hasbro International Inc. (HII). We are currently recruiting for this position, based in London, Capper Street, UK.
Bring some of the world’s most iconic brands to life at retail in this high-impact role based at our Capper Street, London office. You’ll shape franchise growth across the UK & Ireland, working hands-on with major retail partners in a fast-paced, collaborative environment. Hybrid working with office days Tuesday to Thursday and flexibility on Mondays and Fridays.
The Key Responsibility of the RoleThis role supports the growth of Hasbro brands across various consumer categories, aiming to boost brand visibility and drive sales in the UK and Ireland.
Retail Execution and Strategic AlignmentThe position focuses on executing retail strategies aligned with the UK Commercial plan through collaboration with retailers, licensees, and internal teams, delivering effective franchise-led customer plans for sustainable growth.
Role Modelling and Brand AdvocacyThe candidate will mentor others, represent Hasbro as a brand ambassador, and promote a unified voice to strengthen market presence and foster strong relationships within and outside the company.
The role reports to the Retail Director, and you will be responsible for:
- Supporting the delivery of the UK LCP Retail Strategy in line with the UK Commercial strategy.
- Developing & Executing strategic plans within key retail partners to drive franchise presence and retail sales.
- Increasing franchise brand distribution across the retailer portfolio, ensuring strong execution in-store and online.
- Facilitating internal collaboration to support a joined-up, franchise-first approach in front of retail.
- Supporting coordination of UK&I retail investment across stakeholders to maximise activation opportunities.
- Building and delivering Joint Business Plans with key retail partners.
- Ensuring franchise information (ranges, content, marketing plans, etc.) is communicated to retailers in a timely and compelling way.
- Building strong working relationships with retail contacts and buying teams.
- Identifying category gaps and working closely with Category teams to support growth opportunities.
- Representing LCP product ranges at key retail meetings and events.
- Supporting and executing brand immersion sessions with key retailers.
- Delivering cross-category retail solutions in collaboration with Category Managers.
- Managing and executing retailer activation calendars across the range and seasonal moments.
- Partnering with Category Managers to support CP budget targets and KPI delivery.
- Working closely with licensee sales teams to drive franchise visibility and presence at retail.
- Developing strong sell-in materials utilising retailer data, insight, and brand storytelling.
- Essential: Proven sales or commercial experience within a consumer products, licensing, or entertainment environment.
- Confident and motivated self-starter with a strong drive to execute plans effectively.
- Action-oriented, highly proactive with solid commercial awareness.
- Ability to manage multiple stakeholders and projects within a retail environment – joining the dots and juggling expectations of stakeholders is essential.
- Strong presentation and storytelling skills.
- Excellent PowerPoint and written communication skills for pitch and presentation design and delivery.
- Clear, persuasive communicator with strong relationship-building capability.
- Positive, energetic, and collaborative team player.
- Ability to navigate a matrix environment and work cross-functionally.
- Break the Mold
- Take Charge
- Matrix of Leadership
- Friendship is Magic
- Be Legendary
- Knowledge is Half the Battle
Retail Development Manager - Licensing Consumer Products London, United Kingdom TOYS, GAMES, LI[...] employer: Hasbro, Inc.
At Hasbro, we pride ourselves on being an exceptional employer, offering a dynamic and collaborative work culture that empowers our employees to thrive. Based in the vibrant city of London, our Retail Development Manager role provides unique opportunities for professional growth while working with iconic brands in a hybrid environment that promotes work-life balance. Join us to be part of a team that values creativity, innovation, and strong relationships, ensuring that you can make a meaningful impact in the consumer products landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Retail Development Manager - Licensing Consumer Products London, United Kingdom TOYS, GAMES, LI[...]
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their brand values and how they align with your experience. This will help you stand out as a candidate who truly gets what they’re about.
✨Tip Number 3
Practice your storytelling skills! When discussing your past experiences, frame them in a way that highlights your achievements and how they relate to the role. Make it engaging and memorable!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Retail Development Manager - Licensing Consumer Products London, United Kingdom TOYS, GAMES, LI[...]
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Retail Development Manager role. Highlight your relevant experience in sales or commercial roles, especially within consumer products or licensing. We want to see how your skills align with our needs!
Showcase Your Storytelling Skills:Since strong presentation and storytelling skills are key for this role, don’t shy away from demonstrating these in your application. Use clear, engaging language to convey your achievements and how you can bring Hasbro's brands to life at retail.
Highlight Collaboration Experience:This role is all about working with various stakeholders, so make sure to mention any past experiences where you’ve successfully collaborated with teams or partners. We love seeing examples of how you’ve built strong relationships in a retail environment!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at Hasbro!
How to prepare for a job interview at Hasbro, Inc.
✨Know Your Brands
Before the interview, dive deep into Hasbro's iconic brands and their market presence. Understand their latest products and campaigns, as well as how they align with retail strategies. This knowledge will help you demonstrate your passion and ability to advocate for the brand.
✨Showcase Your Sales Savvy
Prepare to discuss your previous sales or commercial experiences in detail. Think of specific examples where you've successfully driven growth or improved brand visibility. Use metrics to back up your achievements, as this will show your action-oriented mindset and solid commercial awareness.
✨Master the Art of Storytelling
Since strong presentation skills are crucial for this role, practice telling compelling stories about your past experiences. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making them clear and engaging. This will highlight your communication skills and ability to connect with stakeholders.
✨Build Relationships
Think about how you can demonstrate your relationship-building capabilities during the interview. Prepare examples of how you've collaborated with various teams or partners in the past. Emphasising your positive, energetic, and collaborative nature will resonate well with the company's culture.
