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- Tasks: Lead trade marketing strategies for iconic gaming brands and drive consumer engagement.
- Company: Join Wizards of the Coast, a creative powerhouse under Hasbro.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Be part of a legendary team that shapes the future of gaming.
- Qualifications: 5+ years in campaign marketing, preferably in gaming or entertainment.
- Other info: Dynamic work environment with a passion for creativity and community.
The predicted salary is between 36000 - 60000 £ per year.
Wizards of the Coast develops and publishes legendary games that inspire creativity, forge friendships and build communities of global fans. A division of Hasbro, a leading games, IP and toy company, Wizards delivers premium experiences for gamers across tabletop, video games, and digital platforms based on both new and time-honoured brands, including its best-known franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.
As the Marketing Manager, Trade Marketing, you will be responsible for developing and executing best-in-class Trade Marketing channel go-to-market plans that drive strong omnichannel visibility, consumer engagement, and commercial performance for Wizards of the Coast brands across European retail and e-tail environments. This role partners closely with Sales, Brand, Finance, and external agencies to translate brand and release strategies into market-leading retail activations across distribution, wholesale, and direct to retail channels. The position plays a critical role in supporting channel revenue and profitability objectives through impactful, insight-driven execution.
What You'll Do:- Oversee end-to-end trade marketing across distribution, wholesale, and direct retail channels in key European markets.
- Deliver integrated retail activations in physical stores, e-commerce, and consumer events to ensure consistent brand presence.
- Develop annual plans aligned with product launches, working closely with EMEA Brand and Global Trade Marketing teams.
- Collaborate with Sales teams to ensure trade marketing supports commercial objectives and go-to-market strategies.
- Act as the principal contact within distribution, wholesale, and direct-to-retail channels, engaging internal stakeholders including EMEA Sales, Marketing, Finance, and Global Trade Marketing.
- Monitor KPIs and analyse outcomes to optimise campaigns.
- Lead the development and delivery of retail marketing materials, coordinating with external agencies.
- Ensure all assets adhere to creative standards, deadlines, and brand guidelines.
- BA/BS or equivalent experience with a concentration in Marketing, Business, or related coursework.
- 5+ years of shown experience in campaign marketing, with a strong preference for experience within the gaming, entertainment, or consumer products industry.
- Experience working with agencies and managing a budget.
- Ability to drive projects forward by providing clear and concise direction/feedback and influencing partners.
- Strong project management abilities; capable of prioritising and balancing multiple projects simultaneously, under tight time constraints and within budget parameters.
- Well developed verbal, written and presentation skills and proficiency with Microsoft Office applications.
- An ability to use data to measure the efficiency of campaigns.
- Has a passion for gaming, especially familiarity with Wizards of the Coast brands (Magic: The Gathering, Dungeons & Dragons) is a strong plus.
- Ability to work onsite at our headquarters in Stockley Park.
Marketing Manager, Trade Marketing Uxbridge, United Kingdom WIZARDS Posted 4 hours ago in London employer: Hasbro, Inc.
Contact Detail:
Hasbro, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Trade Marketing Uxbridge, United Kingdom WIZARDS Posted 4 hours ago in London
✨Tip Number 1
Network like a pro! Reach out to people in the gaming and marketing industries on LinkedIn. Join relevant groups, attend events, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for gaming! When you get the chance to chat with potential employers, make sure to highlight your love for brands like Magic: The Gathering and Dungeons & Dragons. It’ll show them you’re not just another candidate, but someone who truly gets their world.
✨Tip Number 3
Prepare for interviews by researching Wizards of the Coast’s latest campaigns and products. Bring fresh ideas to the table that align with their brand strategy. This will demonstrate your initiative and understanding of their market!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at Wizards of the Coast. Let’s get you that dream job!
We think you need these skills to ace Marketing Manager, Trade Marketing Uxbridge, United Kingdom WIZARDS Posted 4 hours ago in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in trade marketing and any relevant campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for gaming and how it connects to your professional journey. Let us know why you're excited about joining Wizards of the Coast and how you can contribute to our team.
Showcase Your Achievements: When detailing your experience, focus on specific achievements and metrics. Did you increase engagement or sales through a campaign? We love numbers that tell a story, so make sure to include them!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're serious about joining our awesome team!
How to prepare for a job interview at Hasbro, Inc.
✨Know Your Brands
Familiarise yourself with Wizards of the Coast's key franchises like Magic: The Gathering and Dungeons & Dragons. Show your passion for these brands during the interview, as it will demonstrate your genuine interest in the role and the company.
✨Prepare Your Campaign Examples
Be ready to discuss specific marketing campaigns you've managed in the past. Highlight your experience in trade marketing, especially within the gaming or consumer products industry, and how you drove successful outcomes through data-driven strategies.
✨Understand Omnichannel Strategies
Brush up on omnichannel marketing tactics and be prepared to discuss how you would implement them for retail activations. This role requires a solid understanding of both physical and digital environments, so think about how you can create a seamless brand experience across channels.
✨Showcase Your Project Management Skills
Since this position involves juggling multiple projects, be ready to share examples of how you've successfully managed timelines and budgets in previous roles. Emphasise your ability to prioritise tasks and collaborate with various teams to achieve common goals.