At a Glance
- Tasks: Lead creative direction for iconic brands and shape legendary play experiences.
- Company: Join Hasbro, a leader in entertainment and play, with a vibrant culture.
- Benefits: Enjoy time off, financial support, learning opportunities, and community initiatives.
- Other info: Diverse and inclusive workplace with excellent career growth potential.
- Why this job: Make a real impact on beloved franchises and connect with millions through creativity.
- Qualifications: Experience in creative leadership and strong editorial judgement across various formats.
The predicted salary is between 70000 - 90000 £ per year.
We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
Ready to shape how millions of people fall in love with some of the biggest entertainment franchises in the world? Hasbro Entertainment is hiring a Creative Director to lead the creative direction of our digital and animated content slate. This role will oversee the creative production and writing teams across a broad portfolio, from Peppa Pig to Dungeons & Dragons. Our content is often one of the first ways audiences meet, understand, and build a relationship with our brands. The Creative Director will shape that experience. They will make sure our shows and formats are clear, entertaining, well-told, and able to drive the wider business.
This role needs someone who can guide different audiences, formats, and tones. One day may involve preschool comedy, the next may involve action, fantasy, toy-led storytelling, fan content, or a new digital format. The person in this role must bring strong story judgement, taste, pace, and the confidence to make creative calls.
What You’ll Do:
- You will lead creative direction from concept through delivery, guiding ideas, scripts, storyboards, animatics, edits, voice records, music, design, animation, live action, and final content.
- You will set clear standards for story, character, comedy, tone, pacing, format, audience fit, and franchise value.
- You will manage and develop Senior Creative Producers, Creative Producers, writers, and external creative partners.
- You will give clear feedback, make decisions, remove blockers, and help the team deliver stronger storytelling across a growing slate.
- You will own creative quality across all shows in production, solving problems around story, tone, character, comedy, pacing, audience fit, format, and franchise relevance.
- You will ensure each show has a clear purpose and delivers for its intended audience.
- You will connect creative choices to business needs.
- You will turn competing needs into clear creative direction.
- You will balance audience appeal, franchise goals, product needs, platform requirements, budgets, schedules, marketing plans, localisation needs, and production realities while protecting the quality of the content.
- You will help develop new ideas, formats, pilots, tone documents, character approaches, and story frameworks that help our brands grow across platforms and reach new audiences.
- You will represent the creative team in reviews, approvals, slate meetings, partner conversations, and vendor discussions.
- You will resolve conflicting feedback, make clear calls, and keep productions moving.
- You will build strong relationships with writers, directors, studios, agencies, platforms, vendors, and production companies.
- You will make sure partners understand our brands, audiences, standards, and goals.
What You’ll Bring:
- You will bring significant experience in creative leadership across entertainment, animation, digital content, franchise storytelling, or platform production.
- You will have strong editorial judgement across story, character, comedy, tone, visual storytelling, music, performance, and final delivery.
- You will know how to lead creative teams, writers, producers, agencies, studios, and external partners.
- You will be comfortable guiding content for broad audiences, including preschool, kids, families, teens, adult fans, gamers, and collectors.
- You will understand how content supports audience growth, brand engagement, consumer products, marketing distribution, licensing, music, and franchise value.
- You will understand digital platforms, audience behaviour, performance trends, and how creative choices affect engagement, repeat viewing, and brand affinity.
- You will have practical knowledge of animation, live action, mixed media, post-production, localisation, and digital production pipelines.
- You do not need to be a production manager, but you must understand how creative ambition interacts with budget, schedule, resource, delivery, and partner capability.
- A bachelor’s degree is preferred, or equivalent professional experience.
- No specific licence, registration, or professional designation is required.
Hasbro is an Equal Opportunities Employer. We value diversity at Hasbro and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
- Time Off to Recharge
- Financial Well‑being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
Creative Director New London, England, United Kingdom employer: Hasbro, Inc.
At Hasbro, we take play seriously and foster a vibrant work culture that encourages creativity and collaboration. As a Creative Director in London, you'll have the unique opportunity to lead innovative projects that shape beloved franchises while enjoying comprehensive benefits, including time off to recharge, financial well-being support, and robust learning and development programmes. Join us to not only advance your career but also to make a meaningful impact on how millions experience joy through play.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Director New London, England, United Kingdom
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Hasbro, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Hasbro, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Hasbro, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Hasbro, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Director New London, England, United Kingdom
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Hasbro, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Hasbro, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Hasbro, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Hasbro, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Hasbro, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Hasbro, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
